Growth Marketer - B2B SaaS, Demand Gen & Events

CareCru; Edmonton; On-site; CAD 60,000 - 80,000; Full time

Job summary

A leading dental growth platform is seeking a Growth Marketer to enhance digital marketing efforts, drive campaign effectiveness, and support event management. The ideal candidate has over 3 years in B2B SaaS marketing, especially within startups. Responsibilities include crafting compelling content, managing advertising, and optimizing event ROI. This role offers competitive salary, excellent benefits, and the opportunity to contribute to a high-growth company. Join a passionate team dedicated to improving dental practices.

Benefits

Competitive salary

Early-stage stock options

Excellent benefits package including health, dental, life, and vision

Qualifications

• 3+ years in B2B SaaS marketing, preferably in a startup or scale-up environment.
• Bonus: Exposure to dental or healthcare sectors.
• Bonus: Capable of quick and attractive asset production.

Responsibilities

• Identify and segment compatible DSOs/multi-location groups.
• Manage HubSpot hygiene including dedupe and fields.
• Build multi-channel drip sequences to book demos.
• Write and test conversion-focused copy.
• Launch targeted competitive plays and optimize results.
• Produce and manage outbound content including blogs and landing pages.
• Coordinate and run high-value events end-to-end.
• Support product marketing efforts by creating video assets.

Skills

Curiosity about customers

Excellent writing skills

Initiative

Design eye

Brand quality focus

Natural sense of urgency

Conversion-focused writing

Marketing operations comfort

Event effectiveness knowledge

Tools

HubSpot

Webflow

Figma

Job description

A leading dental growth platform is seeking a Growth Marketer to enhance digital marketing efforts, drive campaign effectiveness, and support event management. The ideal candidate has over 3 years in B2B SaaS marketing, especially within startups. Responsibilities include crafting compelling content, managing advertising, and optimizing event ROI. This role offers competitive salary, excellent benefits, and the opportunity to contribute to a high-growth company. Join a passionate team dedicated to improving dental practices.