Growth & Lifecycle Marketing Lead | Multi-Channel Campaigns

Summit Search Group; Edmonton; On-site; CAD 80,000 - 90,000; Full time

Job summary

A leading occupational health training provider in Alberta is seeking a Marketing Manager to drive a modern, data-driven marketing strategy. This role involves designing integrated campaigns, managing digital channels, and optimizing customer journeys. The ideal candidate has 4–7 years of marketing experience with a strong focus on growth strategies and excellent copywriting skills. A competitive salary of $80–90K plus bonus is offered, along with a comprehensive benefits program.

Benefits

Comprehensive benefits program

Opportunity to build a marketing function

Qualifications

• 4–7 years of experience in marketing, focusing on growth or lifecycle campaigns.
• Proven success in managing multi-channel campaigns.
• Strong understanding of customer journeys and optimization.

Responsibilities

• Design and execute integrated B2B and B2C campaigns.
• Build and optimize lifecycle journeys across channels.
• Manage digital channels and website optimization.

Skills

Growth marketing

Lifecycle campaigns

Multi-channel marketing

Copywriting

Analytics

CRM proficiency

Tools

HubSpot

Mailchimp

Job description

A leading occupational health training provider in Alberta is seeking a Marketing Manager to drive a modern, data-driven marketing strategy. This role involves designing integrated campaigns, managing digital channels, and optimizing customer journeys. The ideal candidate has 4–7 years of marketing experience with a strong focus on growth strategies and excellent copywriting skills. A competitive salary of $80–90K plus bonus is offered, along with a comprehensive benefits program.