Global Product Marketing Manager

Atlas Technology Solutions; Canada; Remote; CAD 85,000 - 110,000; Full time

Job summary

A global HR tech firm is seeking a Global Product Marketing Manager to oversee product positioning and go-to-market strategies. This role involves collaborating with various teams to drive product adoption globally. Candidates should have extensive experience in B2B SaaS product marketing, especially in the HR tech or EOR sectors.

Benefits

Flexible PTO

Generous parental leave program

Employee wellness initiatives

Purpose-driven work environment

Qualifications

• 5-7 years of experience in global B2B SaaS product marketing.
• Strong understanding of product marketing fundamentals.
• Outstanding communicator with a strategic mindset.

Responsibilities

• Craft value propositions and messaging frameworks for products.
• Lead launch plans for new features across global markets.
• Conduct market research and competitive analysis.

Skills

Global B2B SaaS product marketing

Communication

Data analysis

Education

Relevant degree in Marketing or Business

Job description

We believe in a world where growth thrives across borders and cultures. Our mission is to guide companies on their journey by providing services and technology that enables global talent management and delivers a human experience.

As an Employer-of-Record (EOR) provider, we offer the HR and compliance infrastructure essential for companies to expand internationally. We take care of the complex, behind-the-scenes work, allowing companies to focus on the strategies that drive their success. We are For People, By People.

The future of work is borderless, and so are we. Our people are located around the globe — in the U.S., the UK, India, Colombia, China, and beyond. Diversity and belonging are not just values, they are who we are.

We are also committed to making a positive impact. Through our Environment, Social, and Governance (ESG) impact initiative, we are addressing our environmental footprint and promoting social responsibility. Our impact program is central to our vision and culture, focusing on employee wellness, diversity, charitable work, and ethical corporate governance.

If you are interested in working in a people-centric, global organization, apply below.

As the Global Product Marketing Manager reporting into the VP, Global Growth Marketing, you will be the strategic voice of AtlasHXM’s product and service in the market. You will own positioning, messaging, and go-to-market strategies, aligning cross-functional teams to drive global adoption and revenue growth. This is a pivotal role bridging product innovation with customer needs across diverse geographies.

Key Responsibilities

• Product Positioning & Messaging: Craft compelling value propositions and messaging frameworks tailored to buyer personas. And designed to drive new Atlas platform feature adoption.
• Go-to-Market Strategy: Lead integrated launch plans for new features and product releases across global markets, working closely with Product, Sales, Customer Success, and Integrated Marketing teams. Including, collaborating with marketing intelligence on our positioning story to analyst and ranking sites.
• Collaborate with marketing intel to conduct deep market research, competitive intelligence, and win/loss analysis to inform product direction and differentiation and be closely connected with the voice of our customer.
• Partner with Sales Enablement to build global sales enablement tools including battle cards and product collateral as well as support key sales messaging.
• Content Development: Collaborate with internal content team and performance marketing agency to create product-focused assets (eBooks, case studies, videos, thought leadership) that drive awareness and demand.
• Lifecycle Marketing Support: Partner with Customer Success and Field Marketing to enhance customer experience and adoption throughout the lifecycle, including referral and expansion programs.
• Performance Tracking: Define KPIs, measure campaign effectiveness, and iterate on strategies for continuous improvement.

Qualifications

• 5-7 years’ experience, with 3+ years of experience in global B2B SaaS product marketing, preferably in HR tech or EOR space
• Strong understanding of product marketing fundamentals—positioning, competitor research, messaging, GTM, enablement
• Outstanding communicator with a strategic mindset and a sharp eye for data and results
• Comfortable working across time zones and cultures in a high-growth environment with a focus on cross-department collaboration
• Passion for simplifying complexity and telling

This position description may not describe all duties, responsibilities, and skills associated with this position. It is intended to portray the major aspects of the job. Other duties or skills may be required.

What We Offer

• The opportunity to work with a purpose — simplifying global expansion across borders and cultures
• A diverse and inclusive environment
• Country-specific benefits
• Flexible PTO
• Your birthday off and a day for you to volunteer and give back to the organization of your choice
• Generous Parental Leave Program
• Growth and development opportunities with access to a top learning content provider
  
• The opportunity to challenge yourself in a high-performing organization and leave each day knowing you have made an impact.

Atlas Technology Solutions, Inc.is an Equal Opportunity Employer and Prohibits Discrimination and Harassment of Any Kind:Atlasis committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions atAtlasarebased on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, national, social or ethnic origin, sex (including pregnancy), age, physical, mental or sensory disability, HIV status, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, past or present military service, family medical history or genetic information, family or parental status, or any other status protected by the laws or regulations in the locations where we operate.Atlaswill not tolerate discrimination or harassment based on any of these characteristics.Atlasencourages applicants of all ages.

Atlas will provide accommodation on request throughout the recruitment, selection and assessment process for applicants with disabilities.

Hiring decisions are based upon Atlas’s operating needs, and applicant merit including, but not limited to, qualifications, experience, ability, availability, and location.

This role will be subject to a background check under local law after an employment offer has been made. Employment may be subject to results. In addition, references may be requested at the final stage of the process.

Atlas will only email candidates from an “@atlashxm.com ” email address.Candidates should ignore communication that pretends to be from Atlas from any other email address. Atlas will never ask candidates or employees to purchase gift cards or otherwise make payments in connection with applying for a job with Atlas.

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