General Manager

Steve Marshall Group; Vernon; On-site; CAD 100,000 - 140,000; Full time

Job summary

A leading automotive dealership is seeking a General Manager to oversee operations, drive profitability, and ensure exceptional customer experience. The ideal candidate should have proven leadership experience in automotive retail, strong financial acumen, and excellent communication skills. This role emphasizes creating a professional and inclusive work environment while achieving business objectives.

Qualifications

• Proven leadership experience as a General Manager or senior manager in automotive retail.
• Strong understanding of dealership operations, including variable and fixed operations.
• Excellent communication, negotiation, and interpersonal skills.

Responsibilities

• Provide vision and direction for all dealership operations.
• Monitor and manage dealership P&L, budgets, and financial performance.
• Drive sales growth across new, used, and F&I operations.
• Recruit, develop, and retain top talent across all departments.

Skills

Leadership experience

Financial acumen

Communication skills

Strategic thinking

Job description

Vernon Nissan is nestled in the beautiful Okanagan Valley, where lifestyle and opportunity go hand in hand. Our dealership is built on a culture of respect, transparency, and local pride. We serve a loyal customer base who appreciate our honesty and expertise - and we’re proud to be a trusted name in the region.

We’re looking for people who value professionalism, positivity, and teamwork. At Vernon Nissan, you’ll find a supportive environment where your skills are appreciated, your input is valued, and your success is celebrated.

Role Summary

The General Manager (GM) is responsible for the overall leadership, performance, and profitability of the dealership. This role oversees all departments—including Sales, Service, Parts, and Finance—ensuring operational excellence, financial success, and an exceptional customer experience. The GM provides strategic direction, fosters a high-performance culture, and represents the dealership brand within the community while aligning with manufacturer (OEM) standards and the values of the Steve Marshall Group.

Key Responsibilities

Leadership & Strategy

• Provide vision and direction for all dealership operations, ensuring alignment with organizational goals.
• Lead, coach, and motivate department managers to achieve performance objectives and foster a culture of accountability, integrity, and teamwork.
• Develop and implement business strategies to drive growth, profitability, and customer retention.

Financial & Operational Management

• Monitor and manage dealership P&L, budgets, and financial performance to meet or exceed targets.
• Ensure effective inventory management for both new and used vehicles.
• Oversee expense control, forecasting, and financial reporting.
• Ensure compliance with OEM programs, incentive structures, and performance requirements.

Sales & Customer Experience

• Drive sales growth across new, used, and F&I operations while maintaining strong gross margins.
• Champion a customer-first culture, ensuring high levels of satisfaction, retention, and referral business.
• Monitor and improve dealership processes to enhance efficiency and customer service.

Fixed Operations Oversight

• Work closely with Service and Parts managers to maximize absorption, efficiency, and profitability.
• Ensure service excellence, timely repairs, and high customer satisfaction scores.
• Support initiatives that improve retention, including maintenance programs and service promotions.

People Management & Development

• Recruit, develop, and retain top talent across all departments.
• Conduct regular performance reviews and set clear goals and expectations for managers and staff.
• Promote a positive, professional, and inclusive workplace culture.

Compliance & Risk Management

• Ensure adherence to provincial regulations, VSA, Fair Trading Act, and manufacturer standards.
• Maintain ethical practices, fraud prevention measures, and enforce compliance across all departments.
• Safeguard dealership assets and reputation by mitigating risks proactively.

Qualifications & Requirements

• Proven leadership experience as a General Manager or senior manager in automotive retail.
• Strong understanding of dealership operations, including variable and fixed operations.
• Solid financial acumen with the ability to analyze and manage P&L statements.
• Excellent communication, negotiation, and interpersonal skills.
• Strategic thinker with a results-oriented approach.
• High level of integrity, accountability, and professionalism.
• Proficiency in dealership management systems (e.g., PBS, or similar).

If you believe you’d be a great fit for this role and our team, we’d love to hear from you! Please submit your resume for consideration. We sincerely thank all applicants for their interest — however, only those selected for an interview will be contacted.

Equal Opportunity Employer

We are proud to be an equal opportunity employer committed to creating a workplace that is welcoming, inclusive, and respectful. All employment decisions — including recruitment, hiring, training, promotion, and compensation — are made without regard to race, colour, religion, sex, gender identity or expression, sexual orientation, national origin, age, disability, veteran status, genetic information, or any other protected characteristic under applicable law.

Diversity and Inclusion

We believe diversity and inclusion make our team stronger, and we’re dedicated to fostering an environment where every employee feels valued, supported, and empowered to succeed.

Accommodation

If you require an accommodation during the selection process, please let us know. We will work with you to ensure your needs are met in accordance with applicable laws.