Fractional Growth Marketer for DTC & Retail (Remote)

Petra Brands; Edmonton; Remote; CAD 60,000 - 80,000; Part time

Job summary

A dynamic consumer goods company is looking for a Fractional Growth Marketer to lead customer acquisition and retention strategies. The role focuses on developing omnichannel marketing approaches and optimizing performance across various digital platforms. Ideal candidates will have over 3 years of experience in growth marketing, strong data analysis skills, and a keen understanding of the retail landscape in North America. This position offers flexible working hours and the opportunity to work remotely.

Qualifications

• 3+ years of experience in Growth Marketing or Performance Marketing.
• Proven success with managing paid media campaigns.
• Highly analytical and data-driven approach.

Responsibilities

• Design and execute a cohesive omnichannel marketing strategy.
• Manage and optimize performance marketing efforts.
• Develop customer retention strategies and automated flows.

Skills

Data analysis

Digital marketing

Customer retention

E-commerce

Tools

Google Analytics 4

Meta Ads

Shopify

CRM / BI systems

Job description

A dynamic consumer goods company is looking for a Fractional Growth Marketer to lead customer acquisition and retention strategies. The role focuses on developing omnichannel marketing approaches and optimizing performance across various digital platforms. Ideal candidates will have over 3 years of experience in growth marketing, strong data analysis skills, and a keen understanding of the retail landscape in North America. This position offers flexible working hours and the opportunity to work remotely.