Field Marketing Manager

Netskope; Toronto; On-site; CAD 90,000 - 120,000; Full time

Job summary

A leading cloud security firm is seeking a Senior Field Marketing Manager in Toronto, Canada, to lead marketing strategies aimed at driving expansion and pipeline growth. This role requires 8-10 years of relevant experience and involves partnering with sales, channel leaders, and managing co-marketing programs. Strong proficiency with marketing tools and end-to-end funnel management is crucial for success.

Qualifications

• 8-10 years of creating and executing pipeline generating programs directly and with key partners.
• Extensive knowledge of security market and proven marketing vehicles to drive engagement.
• Significant experience driving leads converting into opportunities via events.
• Experience targeting practitioner decision makers and C-level engagement.
• ROI-driven with end to end funnel management expertise.
• Data-savvy with the ability to prioritize top target accounts.
• Proficiency in managing marketing plans with channel partners.

Responsibilities

• Create and execute an integrated marketing strategy for Canadian territories.
• Align with sales leadership to deliver marketing programs for qualified pipeline.
• Partner with the channel marketing team for co-marketing programs.
• Provide leadership to cross-functional marketers on integrated marketing plans.
• Track program results and report success metrics via SFDC.

Skills

Time Management

Construction Experience

Managed Care

Management Experience

Microsoft Outlook

Utilization Management

Case Management

Pediatrics Experience

Salesforce

Relationship Management

Leadership Experience

Supervising Experience

Education

Bachelor's degree preferred

Tools

SFDC

Job description

Overview

About Netskope

Today theres more data and users outside the enterprise than inside causing the network perimeter as we know it to dissolve. We realized a new perimeter was needed one that is built in the cloud and follows and protects data wherever it goes so we started Netskope to redefine Cloud Network and Data Security.

Since 2012 we have built the market-leading cloud security company and an award-winning culture powered by hundreds of employees spread across offices in Santa Clara St. Louis Bangalore London Paris Melbourne Taipei and Tokyo. Our core values are openness honesty and transparency and we purposely developed our open desk layouts and large meeting spaces to support and promote partnerships collaboration and teamwork. From catered lunches and office celebrations to employee recognition events and social professional groups such as the Awesome Women of Netskope (AWON) we strive to keep work fun supportive and interactive. Visit us at Netskope Careers. Please follow us on LinkedIn and Twitter @Netskope.

We are looking for a Senior Field Marketing Manager to lead Field Marketing strategy and execution in Canada in alignment and in support of sales pipeline goals. Working closely with the sales and channel leaders for these regions this person will own and execute the marketing strategy and execution to support quarterly and yearly sales outcomes.

Responsibilities

• Create own and execute an integrated marketing strategy and plan in regions aimed at driving expansion net new pipeline growth and customer loyalty for all Canadian territories
• Align with sales leadership to deliver marketing programs fostering engagement with key prospects converting to qualified sales pipeline. Sr Marketing Manager will be responsible for a portion of regional sales pipeline quota.
• Partner with the channel marketing team to create and execute co-marketing programs with strategic partners including MSSPs DMRs VARs SIs distributors and technical alliance partners across the region
• Provide program leadership and guidance to cross-functional marketers (partner ABM Campaigns etc) to build and execute integrated marketing plans for these regions
• Partner with product teams on sales and channel enablement strategies for the NAM region
• Partner with corporate campaigns team to extend global marketing programs to the NAM region and provide regional feedback back to the campaigns team
• Track program results measuring program success and reporting metrics via SFDC
• Maintain relationships and competitive pricing sourcing with local marketing vendors and associations
• Manage lead flow and lead follow up for the region and partner with marketing operations on funnel management
• Drive executional excellence; able to forecast program performance and deliver on time within budget and meeting or exceeding forecasts and course correct if program performance is not on target with goals

Requirements

• 8-10 years of creating and executing pipeline generating programs directly and with key partners in alignment with sales goals and priorities
• Extensive knowledge of security market and the marketing vehicles partners and associations proven to drive engagement with net new target accounts
• Significant experience driving mid-bottom of funnel leads converting into opportunities via virtual and in-person events on behalf of sales new pipeline targets
• Significant experience delivering programs targeting practitioner decision makers and C-level engagement
• ROI-driven who is familiar with end to end funnel management / ushering the lead to opportunity
• ABM / data-savvy who can prioritize top target accounts
• Experience with building and managing marketing plans with channel and tech alliance partners to scale the business exponentially
• Proficiency with SFDC
• Strong understanding of CASL laws and regulations for marketing email promotion.

Education

• Bachelors degree preferred

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Netskope is committed to implementing equal employment opportunities for all employees and applicants for employment. Netskope does not discriminate in employment opportunities or practices based on religion race color sex marital or veteran statues age national origin ancestry physical or mental disability medical condition sexual orientation gender identity / expression genetic information pregnancy (including childbirth lactation and related medical conditions) or any other characteristic protected by the laws or regulations of any jurisdiction in which we operate.

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Required Experience : Manager

Key Skills

Time Management,Construction Experience,Managed Care,Management Experience,Microsoft Outlook,Utilization Management,Case Management,Pediatrics Experience,Salesforce,Relationship Management,Leadership Experience,Supervising Experience

Employment Type : Full Time

Experience : years

Vacancy : 1