EVP, Performance Marketing

Kim Cosic Consulting Inc.; Toronto; Hybrid; CAD 203,000 - 269,000; Full time

Job summary

A leading marketing consultancy in Toronto is seeking an Executive Vice President of Performance Marketing. In this senior position, you will oversee digital activation strategies across channels, ensuring client satisfaction and delivering high-performance marketing solutions. Ideal candidates will have over 15 years of experience in digital media, strong leadership abilities, and a knack for fostering collaborative team environments. This full-time role offers a flexible hybrid work model and a commitment to employee development.

Benefits

Generous paid time off

Flexible hybrid work model

Formal training opportunities

Community-based employee groups

Qualifications

• Minimum 15 years’ experience in full-funnel performance marketing.
• Proficient in managing digital media partner solutions.
• Strong understanding of digital ad operations and media planning.

Responsibilities

• Drive strategic alignment and partnership with UM.
• Manage team activities for addressable media planning.
• Foster collaboration and accountability within teams.

Skills

Client-service mindset

Cross-channel media expertise

Team management

Excellent communication skills

Education

Professional or educational background in Marketing and/or Advertising

Tools

Google Marketing Platform

Meta

Amazon Ads

TikTok

Job description

Position Summary - EVP, Performance Marketing

As a client-oriented and people-focused leader with significant digital activation experience across search, social, programmatic and eCommerce / retail media, you’re a champion of delivering tech-driven performance marketing solutions that enable brands to turn action into outcomes.

In this senior role, your performance-mind and gravitas will lend itself exceptionally to UM, with whom you’ll partner every day. You will represent our Addressable Activation Craft, directly overseeing the management of team members across UM client business.

You will enable a foundational bridge between Activation and Design Craft (planning) ways of working, flexing your leadership muscle and expertise to seamlessly deliver client objectives. In partnership with UM Business Leadership, you will proactively integrate Addressable Activation capabilities within client-centric teams, helping to scale delivery excellence in a standardized way.

Paramount to this role is your ability to foster a high-performing culture where collaboration and shared accountability drive collective success. As a key member of the KINESSO Senior Leadership Team, you will oversee the implementation of our market-leading approach to Addressable Activation, advancing capabilities by working alongside senior activation leads to manage practioners across digital media channels. Through this leadership remit, you will be tasked with delivering against 4 priority objectives :

• Retain clients and enable sustained growth by delivering high quality services
• Optimize ways of working to fuel operational efficiencies
• Drive innovation through collaboration
• Enable teams to thrive with purpose

You will be solutions-oriented, tasked with driving client satisfaction and building successful cross-Craft partnerships with senior leaders across the agency network.

Your mastery in tech-driven performance media and cross-channel addressable activation is crucial, but we equally value your collaborative spirt, ability to problem solve and lead a large team by example, playing an active role in cultivating a healthy culture.

Key Responsibilities

Business Partnership

• Drive strategic alignment and partnership between KINESSO and UM, collaborating with senior leaders to deliver performance and value for clients.
• Create and articulate a unified approach to activating addressable media across channels and formats with consistency, speed and accuracy.
• Partner with UM to promptly solution items across teams, recognizing and actioning feedback to ensure high client satisfaction.
• In collaboration with key stakeholders, support UM’s new business efforts by helping to mobilize the very best resources across KINESSO teams, ensuring excellence in the delivery of RFI / RFP materials and pitch assignments.
• Liaise with finance, operations and business leadership to input into building team resourcing and hiring new roles to deliver upon the needs of client scopes.
• Drive collaboration with key digital media partners and tech platforms to meet / exceed client performance goals, adopt innovative solutions to stay ahead of the curve and deliver upon agency partnership initiatives.
• Partner with the KINESSO Solutions & Professional Services teams and UM Business Leadership to help identify and grow client scopes / new opportunities.
• Contribute to increasing agency and client reputation through press mentions, participation in industry events and surfacing case studies for awards consideration.

Delivery Excellence

• Ensure teams efficiently & effectively scale delivery for clients by adopting the IPG Mediabrands standard across the end-to-end media campaign process and within activation channel workflows.
• Foster collaboration with Design and Investment Crafts on media plan requirements and partner forecast accuracy.
• Oversee Addressable Activation team activities, accountabilities and outputs. Examples include performance strategy, addressable media planning, digital partner allocation, tactical format recommendations, taxonomy compliance, platform set-up, QA, execution, optimization, pacing and delivery to plan, performance reporting, billing & reconciliation.
• Serve as an escalation point and interface with internal / external stakeholders to promptly resolve action items.
• Drive media effectiveness, mitigate delivery issues, and successfully deliver campaigns to-market as per standardized SLAs and KPIs.
• In partnership with Delivery Operations and Channel Expertise, improve Craft standards by championing adoption of features & functionality within Interact, as well as new workflow automation opportunities.
• Ensure integrated ways of working across Crafts and client-centric teams.
• Drive accountability between local teams and Global Capabilities Centres.

Team Oversight

• Lead, mentor and develop a team of practioners by providing ongoing performance feedback, supporting professional development goals and inspiring great results.
• Drive talent retention and improve team eNPS.
• Effectively communicate agency objectives and expected key results, driving accountability of goal achievement and implementation of priority initiatives.
• Serve as a senior resource for team advice & counsel.
• Staff and optimize team structures / role mix in line with utilization goals and evolving client and organizational needs.
• In partnership with key stakeholders, proactively identify key opportunities on UM business, while taking actions to ensure ongoing service-level quality, campaign delivery and optimal workflows to better serve the client.
• Partner with the Learning & Development and Channel Expertise groups to build high-performing teams and enhance employee experience across onboarding, talent development / team dynamics, and upskilling across channels / platforms through training & certifications.

Desired Skills & Experience

• Professional or educational background in Marketing and / or Advertising would give leverage to this application
• Cross-channel media expertise with a minimum fifteen (15) years’ experience focused in full-funnel performance marketing, paid digital media activation and team management
• Full understanding of the roles of various digital channels
• Proficient with digital media partner / platform management and ads solutions across top DSPs and SSPs (e.g. Google Marketing Platform, Meta, Amazon Ads, TikTok, The Trade Desk, Snap, Pinterest, LinkedIn, Spotify, Yahoo DSP, Reddit, Vistar, Criteo, Loblaw Advance, Walmart Connect, Instacart, Magnite, Index Exchange, Sharethrough, PubMatic, etc.)
• Familiarity with integrated 360 media planning and ability to bridge between planning and activation through strong understanding of integrated ways of working and process hand-offs
• Fundamental knowledge of digital ad operations, trafficking and website tagging processes
• History of developing positive business relationships internally and externally, oriented towards a client-service mindset
• Senior agency experience managing digital media delivery across a portfolio of clients
• Solutions oriented and approaches obstacles with creativity and resolve
• Ability to manage complexity across multiple groups, clients and inter-agency partners
• Active involvement in developing capabilities of direct reports, prioritizing and delegating work accordingly
• Exposure to data-driven technology solutions, audience strategy & activation, and performance analytics
• Finance experience, complimented by strong negotiation skills
• Strong learning agility, with a passion for continuous development
• Excellent communication skills (both written and verbal)
• Independent thinker with highly developed organizational skills and a strong attention to detail and accuracy
• Ability to work well under pressure and multi-task in a fast-paced environment
• Ability to work collaboratively as well as independently
• Ability to investigate, analyze & solve problems, and clearly communicate results

What's in it for you?

• Generous paid time off with a minimum of 37 paid days off including vacation and monthly wellness days. We also have four-day long weekends, half-day summer Fridays, and meeting-free Friday afternoons year-round.
• A flexible hybrid work model that works for you.
• Additional benefits for the executive level (to be discussed)
• A focus on personal development with formal training opportunities, including mental health training and inclusion education for everyone.
• A chance to be part of and grow within a global network of agencies.
• The opportunity to contribute to our company culture by joining one of our many community-based employee groups, such as Black Employee Network, Girls on Fire, Hispanic or Latinx Alliance, Neuro Network, Pan-Asian Network, and Rainbow Lounge.

Seniority level

Executive

Employment type

Full-time

Job function

Industries

Technology, Information and Media, Advertising Services, and Marketing Services

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