Email Marketing Designer (Remote)

Odd Bunch; Toronto; Remote; CAD 70,000 - 90,000; Full time

Job summary

A fresh produce subscription service in Toronto is seeking an experienced Email Marketing Designer to lead the creative side of their email program. The role involves designing engaging newsletters in Figma, building campaigns in Klaviyo, and executing A/B testing. The ideal candidate will have over 12 years of experience in email marketing and design, with strong writing skills and attention to detail.

Qualifications

• 12 years of experience in email marketing, design, or campaign production.
• Proficiency in Figma for designing and iterating layout.
• Hands-on experience with Klaviyo.
• Strong writing skills for creative briefs and subject line ideation.
• Attention to detail and understanding of responsive design for email.
• Some understanding of data and metric performance.

Responsibilities

• Brainstorm and pitch ideas for email briefs and visual concepts.
• Design mobile-first, engaging templates in Figma.
• Build and schedule campaigns in Klaviyo.
• QA test all emails for various features.
• Set up A/B tests for various elements.
• Suggest creative improvements based on performance.
• Collaborate with the lifecycle team on campaign strategies.
• Provide design support for ads or social media.
• Attend meetings to review campaign performance.

Skills

Email marketing

Design in Figma

Klaviyo experience

Strong writing skills

Attention to detail

Tools

Figma

Klaviyo

Job description

About Odd Bunch

Odd Bunch is on a mission to make fresh produce more affordable and accessible across Canada. We are a fast-growing, sustainable subscription-based produce service, helping Canadians save thousands of dollars on their grocery bills, supporting local farmers, fighting food waste, donating to families suffering from food insecurity, and building a better planet in the process.

We currently operate in Ontario, Quebec, British Columbia, and Alberta, with most of our team located in Toronto, London, and Vancouver.

About the Role

We\'re looking for an Email Marketing Designer to join our marketing team. You\'ll own the creative side of our email program: writing briefs, developing concepts, designing newsletters in Figma, and building them in Klaviyo. You\'ll also support A / B testing and have discussions around metrics to help us continuously improve.

This is an execution-focused but creative role. You\'ll be responsible for bringing ideas to life - turning campaign objectives into polished, on-brand emails that our customers love. You\'ll work closely with the Lifecycle Marketing Lead, who will guide strategy and deeper performance analysis, while you take the lead on day-to-day design and execution.

Key Responsibilities

• Email Ideation: Brainstorm and pitch ideas for email briefs, subject lines, headers, copy blocks, and visual concepts, based on marketing objectives, seasonal moments, and customer insights.
• Email Design & Production: Design clean, mobile-first, engaging templates in Figma.
• Build and schedule campaigns in Klaviyo
• QA test all emails (links, personalization, layout, dark mode).
• Testing & Reporting: Set up A / B tests for subject lines, creative, or layouts.
• Suggest creative improvements based on performance learnings.
• Collaboration & Ad Hoc Design: Partner with the lifecycle team to align briefs with overall campaign strategy.
• Provide ad hoc design support for ads or social (resizing, adapting email assets).
• Attend team meetings to review campaign performance and align across channels.

What to expect

While every day will be different, here\'s what a typical week might look like :

1. Monday: Check in on campaign and flow performance from over the weekend in Klaviyo and meet with the Lifecycle Lead to understand key data takeaways. Draft creative briefs for next week\'s newsletters, outlining subject line ideas, content blocks, and visuals.
2. Tuesday: Design email layouts in Figma and begin building the campaigns out in Klaviyo. Start setting up A / B tests and ensuring appropriate segmentation. QA test and schedule campaigns
3. Wednesday: Join the team sync to review performance learnings and share upcoming creative concepts. Connect with the social media team to align on next month\'s content to ensure consistency over platforms.
4. Thursday: Pull reporting from Klaviyo, meet with Lifecycle Lead to go through the data and begin understanding performance metrics, A / B test results and next steps. Ideate on next week\'s campaign themes.
5. Friday: Adapt assets for social / ads if needed, refine templates, and finalize any QA for the following week\'s sends.

Some days will be design-heavy, others will be execution and meeting focussed and others will center on briefing and ideation.

Qualifications

• 12 years of experience in email marketing, design, or campaign production.
• Proficiency in Figma for designing and iterating layout (we would like to see a portfolio of existing design work - email or not!)
• Hands-on experience with Klaviyo
• Strong writing skills for creative briefs and subject line ideation.
• Attention to detail and understanding of responsive design for email.
• Some understanding of data and metric performance.