Ecommerce Marketing Specialist i - Can

YETI; Toronto; On-site; CAD 60,000 - 75,000; Full time

Job summary

An outdoor gear company in Toronto is seeking a skilled eCommerce Merchandising & Content Specialist. This role involves developing digital content strategies, managing website operations for product launches, and enhancing user experience on YETI.ca. A Bachelor's degree and at least 2 years of relevant experience are essential, along with technical merchandising skills. Bilingualism in English and French is preferred. Join a company committed to diversity and creating exceptional customer experiences.

Qualifications

• Minimum of 2 years of experience in digital merchandising or eCommerce site operations.
• Hands-on experience with technical site merchandising required.
• Ability to deliver results in a dynamic environment.

Responsibilities

• Develop and implement a growth-oriented digital content strategy.
• Take an active role in website operations for new product launches.
• Provide data-driven recommendations for product and brand experiences.

Skills

Bilingual in English and French

Technical site merchandising

E-commerce platforms proficiency

Interpersonal skills

Problem-solving skills

Detail oriented

Education

Bachelor's degree in business, marketing or eCommerce

Tools

SFCC and Business Manager

Site analytics tools

Job description

At YETI, we believe that time spent outdoors matters more than ever and our gear can make that time extraordinary. When you work here, you'll have the opportunity to create exceptional, meaningful work and problem solve with innovative team members by your side. Together, you'll help our customers get the high-quality gear they need to make the most of their adventures. We are BUILT FOR THE WILD .

Welcome to the Wild, welcome to YETI! The eCommerce Merchandising & Content Specialist will work within the Canadian eCommerce team to define and deliver best-in-class customer experiences on our owned digital platform, YETI.ca. Our website is more than a shopping experience; it represents the ultimate expression of our brand. As such, you will help execute a strategy that unites content and commerce to engage consumers and drive high-converting shopping experiences.

Responsibilities:

• Develop and implement growth-oriented digital content strategy in collaboration with Digital Leadership

• Take an active role in website operations, executing strategies for new product launches and campaigns

• Responsible for setting up and activating site content for campaigns and other content initiatives

• Collaborate closely with Marketing to execute seasonal campaign calendars

• Provide data-driven recommendations, identify opportunities, and help solve problems related to product and brand experiences

• Create detailed briefs to Marketing that outline the content needs of YETI.ca, focusing on product story-telling for various customer segments

• Review, brief, and implement copy translations in the defined brand voice that support go-to-market strategies and product launches and updates

• Monitor category and SKU-specific metrics, maintain a consistent and detailed view of product performance, including impressions, level, traffic sources, and more.

• Partner with Digital Leadership and IT to enhance frontend and backend eCommerce functionality

• Work alongside internal teams to manage outside vendor relationships

Qualifications and Attributes

• Bachelor's degree in business, marketing or eCommerce or related field of study

• Minimum of 2 years of relevant experience in digital merchandising, eCommerce site operations, or site publishing

• Bilingual in English and French is a strong asset

• Hands-on experience with technical site merchandising required; experience with SFCC and its 'Business Manager' function is preferred

• Ability to deliver results in a dynamic environment with shifting priorities and technology

• Proficiency in e-commerce platforms, site analytics tools, and familiarity with content management systems

• Strong interpersonal skills and the ability to develop and manage relationships with cross functional resources and outside vendors

• Strategic thinker with strong problem-solving skills, even in ambiguous situations

• Passion for user experience, including site navigation, content hierarchy, and interaction design

• Detail oriented self-starter

Benefits & Perks:

Click here to learn about the benefits and perks we offer at YETI.

YETI is proud to be an Equal Opportunity Employer.

Our commitment to creating a diverse, equitable, and inclusive culture is at the center of everything we do for our employees. We embrace all applicants looking to bring their authentic selves to YETI and contribute to our mission of keeping the wild WILD. Find out more about our commitment to DE&I at yeti.com/esg.html.

All applicants for employment will be considered without regard to an individual's race, color, sex, gender identity, gender expression, religion, age, national origin or ancestry, citizenship, physical or mental disability, medical condition, family care status, marital status, sexual orientation, genetic information, military or veteran status, or any other basis protected by federal, state or local laws.

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