Director Paid Media

VaynerMedia; Toronto; On-site; CAD 90,000 - 120,000; Full time

Job summary

A leading global creative agency is seeking a Media Director in Toronto, Canada. This role involves overseeing media buying strategies, managing client relationships, and leading a team of professionals to drive impactful media solutions. The ideal candidate will have over 6 years of experience in digital media, with a proven track record in large-scale media buying and a passion for navigating the digital landscape. The position offers an opportunity to significantly impact client success and agency growth.

Qualifications

• Minimum 6+ years of industry experience with large scale digital media programs.
• Proven track record of large scale media buying proficiency.
• Fluency with analytics and measurement systems.

Responsibilities

• Oversee a team of media buyers/planners.
• Act as the key contact for client and platform partners.
• Lead check-ins with key account and media counterparts.

Skills

Leadership and mentorship

Client relationship management

Digital media buying

Analytical proficiency

Attention to detail

Project management

Job description

VaynerMedia is a global integrated creative and media agency, built for today's consumers. As the Modern Agency of Record, it understands the nuances of today's attention landscape, empowering brands to win attention, drive relevance, and deliver business results. Founded in 2009, by Gary Vaynerchuk, the independently owned agency operates in 15 offices worldwide, including Amsterdam, Bangkok, Chicago, New Delhi, Kuala Lumpur, London, Los Angeles, Mexico City, Miami, New York, Tokyo, Toronto, Singapore, and Sydney. VaynerMedia is part of the VaynerX family of companies.

The Media Director, Buying will be tasked with high level operations management, fostering client relationships, and overseeing buying strategy and executional excellence. The Director reports into a S/VP, Media and will work on a cohesive team consisting of buying, planning and analytics professionals working across one or more clients. Our Directors work closely with our clients, platform representatives, and vendors to ensure VaynerMedia is on the cutting edge of buying trends. We look for Directors that embody a true leadership mentality. We love seeing leaders that devote their days to making their teams successful, working for them, not above them, providing thought leadership, guidance and fostering their growth within VaynerMedia.

What You’d Do:

• Oversee a team of media buyers/planners providing leadership, mentorship, vision and technical expertise. As well as regularly meeting to get feedback, provide council, discuss problems or successes, etc.
• Act as the key contact for client and platform partners, operating as a go-to voice and leader.
• Lead check‑ins with key account and media counterparts to ensure projects are moving ahead and are thoughtful, high quality, and exceeding client expectations.
• Develop and deliver sophisticated media investment strategies to clients, derived from industry insights and QA reporting.
• Create media plans, assist in presentation material creation, and provide strategic guidance on reporting calls with clients.
• Collaborate across agency disciplines to craft best‑class, holistic omnichannel media strategies rooted in driving tangible business outcomes for large brands.
• Continue to establish internal policies and POVs on agency partnerships, the general digital media landscape, and current client business cases.
• Provide thought leadership around how the unit of business should be run, in tandem with setting both internal and external expectations as to the realities of daily business execution.
• Manage up to senior leadership corresponding the most crucial aspects of a client's business, keeping them abreast of any pertinent developments and urgent client needs.
• Work to proactively bring new/emerging opportunities to clients, pushing the envelope of media excellence.
• Forge new relationships with clients, and ultimately maintain account/s for the well‑being of the immediate team and the larger agency.
• Work in conjunction with HR to teach, engage, and grow direct reports and provide a positive work environment.

What You’ve Got:

• A minimum 6+ years of industry experience working in platform with a proven track record of executing sophisticated, large scale digital media programs that drove tangible business outcomes.
• A proven track record of large‑scale media buying proficiency across major paid social, SEM, and other biddable platforms. Emphasis on performance / lower funnel tactics and channels.
• Fluency with analytics, attribution and measurement systems.
• Ability to lead by example in terms of attention to detail, general work ethic, empathy and internal/external professionalism.
• You live for today’s digital & mobile consumer and is passionate about developing brand‑specific strategies and constantly seeks out innovative partners/platforms to identify new opportunities.
• An individual who demonstrates the ability to navigate a portfolio of brands within a larger conglomerate or business group, gain an understanding of their unique company architectures, to build and strengthen relationships with essential stakeholders.
• A person that is well versed in media who can utilize resources to help guide client’s marketing goals in their respective markets (syndicated, proprietary, analyst data).
• Understand and adopt new techniques and technologies that are relevant for clients’ media strategies.