Director of Sales (Montreal/Remote)

Warroom Inc.; Remote; CAD 150,000 - 200,000; Full time

Job summary

A leading programmatic advertising agency is seeking a Sales Director to drive revenue growth and build client relationships. This individual contributor role focuses on prospecting and closing new business. The position is fully remote and offers the opportunity to shape a scalable sales function. Ideal candidates will have 10+ years in sales, with experience leading teams in digital marketing. The company offers 3 weeks of vacation, health benefits, retirement matching, and is committed to employee well-being.

Benefits

3 weeks annual paid vacation

Extended Health and Dental benefits

Retirement savings matching

Wellness spending account

Qualifications

• 10-12+ years of experience in sales or business development.
• 3-6 years of leading and developing a sales team.
• Background in digital marketing, advertising, or technical services preferred.
• Demonstrated success in closing complex deals.

Responsibilities

• Own the sales process from prospecting to closing new business.
• Identify and target new opportunities through various tactics.
• Build long-term relationships with clients.
• Maintain a robust sales pipeline and meet revenue targets.
• Contribute to agency-wide growth strategies.

Skills

Sales leadership

Relationship building

Consultative selling

Pipeline management

Communication skills

Job description

We are a highly specialized programmatic advertising agency. We focus 100% of our efforts on digital media buying. It’s how we exceed conversion goals in nearly every campaign we run and why our clients include some of the biggest companies in North America.

We know that happy employees = exceptional work and client satisfaction. That’s why we’ve created an environment that is welcoming and inspiring for all team members. We value your aspirations, and we’ll regularly help you set goals to achieve those milestones.

We’re open, honest, and firm believers of ideas coming first – not egos. We believe in clear lines of communication and a culture that champions creativity and growth, and we always celebrate accomplishments.

About the Role

War Room is looking for an experienced

Sales Director

to join our growing team! Reporting to the CRO, you will take a hands‑on role in driving revenue growth, building new client relationships, and positioning our services to meet client needs. This is currently an individual contributor role, focused on prospecting, pitching, and closing new business. As War Room grows, this role offers the opportunity to shape and scale our sales function, with the future potential to build and lead a high‑performing team.

This is a fully remote role based in Montreal, QC.

What You’ll Be Doing

Revenue Growth

Own the sales process end‑to‑end — from prospecting and outreach through discovery, proposal development, and closing new business.

Business Development

Identify and target new opportunities through research, networking, outbound outreach, and other creative lead‑generation tactics.

Consultative Selling

Understand client goals and challenges, positioning our digital marketing and technical services strategically to deliver results.

Client Partnerships

Build strong, long‑term relationships with clients, acting as a trusted advisor and ensuring seamless handoffs to account teams.

Collaboration

Partner with technical and marketing experts to develop tailored proposals and ensure alignment with client objectives.

Pipeline Management

Maintain a robust sales pipeline, prioritize effectively, and consistently meet or exceed revenue targets.

Strategic Planning

Contribute to agency‑wide growth strategies by identifying new market opportunities, shaping service offerings, and ensuring sales goals align with company vision.

Department OKRs

Lead the development of sales department objectives and key results (OKRs), track progress, and report outcomes to ensure alignment with organizational priorities.

Future Leadership

Establish the foundation for a scalable sales function by defining best practices, contributing to growth strategy, and preparing to mentor or lead a team as the company expands.

Skills + Experience

10-12+ years of experience in sales or business development, with a proven record of winning new business and driving growth.

3-6 years of leading and developing a sales team.

Background in digital marketing, advertising, or technical services strongly preferred.

Demonstrated success in closing complex deals through a consultative, strategic approach.

Excellent communication and relationship‑building skills.

Highly organized and proactive, with strong pipeline management and prioritization abilities.

Ability to thrive in an individual contributor capacity today, with the vision and leadership skills to step into team‑building responsibilities in the future.

Bonus Points

Experience or exposure in programmatic advertising.

Fully Remote

This is a fully remote role based in Montreal, QC.

Benefits

3 weeks of annual paid vacation with tenure increases.

Extended Health and Dental benefits + Wellness spending account.

Retirement savings matching

We appreciate your interest and application. Only those applicants under consideration will be contacted.

War Room is an Equal Employment Opportunity employer. Employment decisions are based on merit and business needs, and not on race, colour, creed, age, sex, gender, sexual orientation, national origin, religion, marital status, medical condition, physical or mental disability, military service, pregnancy, childbirth, and related medical conditions or any other classification protected by federal, state or provincial and local laws and ordinances.

Reasonable accommodation is available for qualified individuals with disabilities, upon request.

This role also includes a commission structure in addition to the base pay. The commission structure is uncapped and includes the ability to earn $45,000 in OTEs.