Director of Digital Commerce

Altis Recruitment; Calgary; On-site; CAD 80,000 - 100,000; Full time

Job summary

A fast-scaling food-tech company in Calgary seeks a Director of ECommerce to lead online business strategies. This role involves managing the user journey, technology platforms, and customer support, while optimizing digital performance. The ideal candidate has over 6 years of experience in digital commerce, strong expertise in e-commerce tools like Shopify Plus, and a hands-on approach to team management. Competitive salary and benefits are offered.

Benefits

Competitive salary

Full benefits package

Free meals and employee discounts

Wellness support

On-site parking

Qualifications

• 6+ years in digital commerce roles within high-growth environments.
• Deep knowledge of e-commerce ecosystems and related technology.
• Proven ability to grow digital sales and improve KPIs.

Responsibilities

• Develop and lead plans for revenue targets and customer retention.
• Manage third-party vendors and assess new digital solutions.
• Launch testing and optimization initiatives to improve user experience.

Skills

Digital commerce experience

Front-end coding (Liquid, HTML, CSS, JavaScript)

Data fluency

People Management

Tools

Shopify Plus

Email automation tools

CRM systems

Job description

Company Overview

Our client is a fast-scaling Canadian food-tech company transforming how people access healthy, ready-to-eat meals. With a growing footprint across Canada and into the U.S., they specialize in delivering chef-prepared meals directly to customers through a streamlined online platform. Focused on quality, convenience, and innovation, they are rapidly expanding and looking to grow their internal digital leadership team.

Role Overview

The Director of ECommerce will be responsible for leading and optimizing all aspects of the company’s online business. This includes managing the user journey, technology platforms, e-commerce operations, customer support, and digital performance strategies. This leader will oversee cross-functional teams while also staying close to the tools and technologies that support growth.

This is a key leadership role for someone who blends strategic thinking with a strong command of digital tools and customer experience optimization.

Key Responsibilities

Online Growth & Strategy

• Develop and lead plans to achieve revenue targets, conversion benchmarks, and customer retention goals.
• Analyze funnel performance and digital KPIs to drive actionable improvements.
• Oversee merchandising strategy, digital promotions, product rollouts, and site content updates.

Vendor Relationships & Tools

• Manage third-party developers, tech vendors, and digital tools.
• Assess and onboard new solutions that elevate online experience and streamline operations.

Optimization & CX

• Launch testing and conversion improvement initiatives (A/B, user experience, product flows).
• Monitor behavior analytics and user pathways, identifying friction points and opportunities.
• Support landing page experimentation using modern low-code/no-code tools.
• Work closely with creative and brand teams to ensure engaging digital storytelling across campaigns.

Platform Oversight & Operations

• Manage growing cross-functional teams across various niches.
• Oversee customer support functions, ensuring efficient processes and high service standards.
• Coordinate with internal stakeholders (marketing, logistics, product) to align online campaigns and inventory.

Technical Infrastructure

• Take ownership of the company's e-commerce platform (built on Shopify Plus or equivalent), and integrated apps (e.g., subscription tools, CRM, customer chat).
• Review front-end code and development work to ensure stability, performance, and scalability (Liquid, HTML/CSS, JavaScript).
• Support platform upgrades and system architecture planning as the company grows.

What You Bring to the Table

• 6+ years in digital commerce roles, ideally within a high-growth consumer brand or online subscription business.
• Deep knowledge of modern e-commerce ecosystems, with hands-on familiarity with platforms like Shopify Plus, recurring billing systems, email automation, and related integrations.
• Comfortable navigating front-end code (Liquid, HTML, CSS, JavaScript) and providing oversight or direction on technical implementations.
• Proven ability to grow digital sales, improve KPIs, and drive engagement through optimization.
• People Management experience overseeing teams across tech, operations, and customer experience.
• Strong data fluency—confident interpreting analytics to guide planning and decision-making.
• A hands-on approach: you thrive in environments where you're involved at both the strategic and execution levels.

Bonus Points For

• Background in industries like ready-made meals, online subscription services, or CPG.
• Experience growing or formalizing customer support operations at scale.
• Familiarity with tools and tactics for conversion rate optimization (CRO), organic search, and customer lifecycle strategies.

Why You’ll Love This Opportunity

• This role offers a competitive salary plus a full benefits package. Perks include paid time off, free meals and employee discounts, wellness support, on-site parking, and regular team events. You'll have the opportunity to work closely with the Founder/CEO on high-impact initiatives and gain hands-on experience launching new marketing strategies—making this an ideal opportunity for someone looking to grow in a fast-paced, collaborative, and transparent environment.