Director, Marketing (Dealer Services)

iA Financial Group; Toronto; On-site; CAD 100,000 - 140,000; Full time

Job summary

A leading financial services organization is seeking a Director of Marketing to coordinate strategic marketing initiatives across various channels. Responsibilities include managing marketing campaigns, social media strategy, and team leadership. The ideal candidate will have a background in marketing with experience in the Auto/F&I industry. This role is based in Toronto, Ontario, with a focus on enhancing brand awareness and engaging clients.

Qualifications

• 5-10 years of experience in marketing or related field preferred, preferably within Auto/F&I industry.
• Demonstrated marketing leadership in developing and executing strategy.
• Proven written and verbal communication skills.
• Ability to manage multiple projects simultaneously and meet deadlines.

Responsibilities

• Develop narratives and effective positioning for products and services.
• Assess customer willingness to pay and collaborate on pricing strategies.
• Execute go-to-market strategies for all products and services.
• Organize sales team involvement in industry events.
• Lead, mentor, and develop staff including performance management.

Skills

Creativity and innovation

Problem-solving skills

Collaboration and teamwork

Social media experience

Education

Bachelor’s degree in Marketing Communications or related field

Tools

Microsoft Office Suite

Social media management tools

Job description

Overview

Job Summary: The individual in this role will partner to coordinate strategic marketing initiatives across various online and offline channels, including content, demand generation, events, webinars, brand design, industry awareness, product education, and go-to-market strategies for new product launches. The Director of Marketing is responsible for supporting the development and execution of marketing campaigns, overseeing social media strategy, and managing the creation of content and promotional materials to increase the company's brand awareness and engagement.

Key Responsibilities

• Positioning & Messaging – develop narratives for products and services. Build strong client relationships, identify their challenges, and clearly communicate the value proposition and offerings. Create effective positioning and differentiation, and convey these through presentations, programs, and sales and marketing materials.
• Pricing – assess customer willingness to pay and analyze competitive pricing strategies. Collaborate with the product team to determine pricing for products and services. Collaborate with Sales, Revenue Operations, and Finance to implement protocols for pricing, proposals, and contracting.
• Go-to-Market Strategy Execution – carry out go-to-market strategies and tactics for all products and services. Work jointly with Product, Marketing, Sales, and clients to formulate integrated marketing plans. Oversee the launch of new products and services and drive initial market adoption.
• Sales Enablement – design and deliver sales programs, tools, and training for Sales and partners. Provide support to sales and marketing initiatives as a subject matter resource throughout the buyer's journey. Present educational material at industry and client meetings.
• Event Coordination – organize sales team involvement and company participation in industry events.
• Corporate Collaboration – assist in the application of corporate guidelines established by the Global Client Experience team.
• Social Media Strategy – develop social media strategy to elevate iA Dealer Services brand and thought leadership
• Planning – organize the annual marketing kick-off.
• Leadership – lead, mentor and develop staff including performance management and professional development
• Budgeting – oversees and manages the department budget to ensure alignment with the sector budgetary goals.

Qualifications

• Bachelor’s degree in Marketing Communications, or related field.
• 5-10 years of experience in marketing or related field preferred, preferably within Auto/ F&I industry
• Demonstrated marketing leadership in developing and executing strategy
• Proven written and verbal communication skills.
• Proficiency in Microsoft Office Suite and social media management tools.
• Ability to manage multiple projects simultaneously and meet deadlines.

Required Competencies

• Creativity and innovation
• Thought leader, with strong attention to detail
• Collaboration and teamwork
• Problem-solving skills
• Event Planning
• Social media experience

Location(s): Québec, Québec

Other Possible Location(s): Toronto, Ontario, Vancouver, British Columbia

Company iA Financial Group

Posting End Date 2025-09-29

Company Overview iA Financial Group is the strength of a company with a human side, with its over 8,000 employees. Together, we have earned the trust of our more than four million clients and 25,000 advisors who have chosen us for their insurance, savings, and wealth management.

With over $200 billion in assets and half a billion invested in technological innovation, we’re a key player in the financial services industry in Canada and the United States. The secret to our success? Investing in you, one person at a time. Because, for over 125 years, we have believed that it’s by supporting our employees and surrounding ourselves with the most reputable leaders in the industry, we will continue to innovate.

At iA, we’re invested in you.

iA Financial group includes the following entities: iA Services financiers, iA assurance auto et habitation, iA Gestion privée de patrimoine, PPI Management, Investia, iA Gestion de placements, Prysm, iA Clarington, Michel Rhéaume et associés, Garanties Nationales, WGI Manufacturing, WGI Service Plan Division, Lubrico, iA Financement auto

Our Commitment to Diversity and Inclusion

At iA Financial Group, we support and celebrate diversity. We strive to provide a workplace that is inclusive for all, regardless of ethnic origin, nationality, language, religious beliefs, gender, sexual orientation, age, marital status, family situation, or physical or mental disability.

Please note that if you need help or assistance to make the recruitment process more accessible for you, please Contact us here. Someone from our team will be happy to assist you with your needs.