Director, Applied Products

Le Groupe Master; Vaughan; Hybrid; CAD 100,000 - 130,000; Full time

Job summary

A leading HVAC-R distribution company in York Region, Vaughan, is seeking an experienced Director of Applied Products to drive growth and performance in their portfolio. The ideal candidate will have over 10 years of experience in applied HVAC systems, strong analytical skills, and a results-driven mindset. This role offers competitive benefits and opportunities for professional growth within a dynamic environment.

Benefits

Medical and dental coverage

Retirement savings plan

Wellness spending account

Employee assistance program

Telemedicine access

Professional association fees reimbursement

Early vacation program

Flexible remote work policy

Qualifications

• Minimum 10 years’ experience in Applied HVAC systems, preferably in a manufacturing or distribution setting.
• Proven ability to build and execute strategic sales plans.
• Strong understanding of HVAC applied equipment and technical applications.

Responsibilities

• Support Regional Sales Directors to develop and execute business plans aligned with corporate objectives.
• Manage commercial relationships with key exclusive vendors.
• Serve as a subject matter expert for Applied Products.

Skills

10 years' experience in Applied HVAC systems

Strong analytical skills

Exceptional communication skills

Fluent in English

Self-starter with high autonomy

Education

Degree in Mechanical Engineering or equivalent

Tools

Power BI

Job description

Overview

We are seeking a highly experienced and strategic leader to fill the role of Director, Applied Products. This individual will own the performance and growth of our Applied Products portfolio, acting as a key liaison between our vendors, product teams, and regional sales leaders.

The ideal candidate is a trusted, results-oriented professional with deep applied HVAC experience who thrives in a fast-paced environment. You must be autonomous, data-driven, and comfortable building and executing business plans. You will lead the integration of vendor targets into regional sales strategies and work closely with our Sales Directors to deliver measurable results.

This is a high-impact role with national visibility. You will analyze sales performance using Power BI tools, identify regional and segment gaps, and proactively support our Regional Sales Directors to create action plans to drive sales, improve market positioning, and strengthen vendor partnerships.

What you will accomplish with us

Strategic Business Development & Sales Execution

• Support Regional Sales Directors to develop and execute business plans aligned with corporate objectives and vendor targets.
• Collaborate with Regional Sales Directors to integrate vendor quotas into their local sales strategies.
• Monitor execution of the plan and ensure alignment through regular follow-ups with the sales leadership team.
• Analyze sales performance using BI tools to identify underperforming regions or verticals and implement corrective strategies.

Vendor Relations & Growth Management

• Manage commercial and strategic relationships with key exclusive vendors.
• Lead contract and representation agreement negotiations.
• Align supplier expectations with internal capabilities and sales targets.

Sales Support & Market Leadership

• Serve as the subject matter expert for Applied Products, providing advanced technical and commercial support.
• Support sales teams in developing complex mechanical designs and in navigating key project opportunities.
• Deliver training to sales teams to enhance product & application knowledge and technical proficiency.

Marketing & Promotion

• Lead marketing initiatives, including the development of sales tools, catalogues, and launch strategies.
• Act as the internal ambassador for Applied Products, promoting visibility and buy-in across all regions.

What You Bring to Our Team

• Minimum 10 years’ experience in Applied HVAC systems, preferably in a manufacturer, distributor, or contractor setting.
• Degree in Mechanical Engineering, Building Services Engineering, or equivalent experience (DCS accepted).
• Proven ability to build and execute strategic sales plans.
• Strong understanding of HVAC applied equipment, technical applications, and competitive landscape.
• Exceptional communication, presentation, and negotiation skills.
• Comfortable working with executives, vendors, and cross-functional teams.
• Self-starter with high autonomy, business acumen, and a results-driven mindset.
• Strong analytical skills and proficiency with Power BI and other data analysis tools.
• Fluent in English. Bilingual (French / English) preferred.

Benefits

Competitive Benefits: In addition to a rewarding career within our team, we offer

• Medical and dental coverage from day one, along with short and long-term disability protection
• Contribution to a collective registered retirement savings plan upon starting your role.
• Wellness spending account
• An employee assistance program including psychological, financial, and legal support.
• Access to telemedicine from the beginning of your employment.
• Reimbursement of professional association membership fees.
• Early vacation program.
• Flexible remote work policy

About Master

Master, for over 70 years

We\'ve been the HVAC-R leader and one of Canada\'s Best Managed Companies since 2010. As the country\'s leading private HVAC-R distributor, we have over 1,400 active employees, operating in more than 55 branches and 3 distribution centers from British Columbia to the Atlantic provinces, as well as 30 branches in the United States.

Why work with us

At Master, we offer you a dynamic, stimulating and fun environment. With a firm belief in healthy, open communications, we take a hands-on approach with all our employees. Teamwork is an integral part of our values, and it\'s through teamwork that we achieve our greatest successes.