WHAT YOU’LL DO
- Strategic Communications & Messaging
- Develop and lead integrated communications strategies that support organizational priorities, including increasing brand awareness and deepening stakeholder engagement.
- Provide executive counsel on strategic messaging, reputational risk, and organizational positioning.
- Oversee the president / CEO communications, positioning the CEO as a thought leader and aligning public messaging with organizational goals.
- Serve as liaison with Make-A-Wish International on shared messaging, content coordination, and international visibility.
- Media relations, awareness & thought leadership
- Lead national and regional earned media strategies to increase brand awareness, visibility, and trust.
- Strategically direct paid media investments to support campaigns, aligned with fundraising and mission goals.
- Develop thought leadership strategies that elevate the organization’s voice in public conversations about children’s health, philanthropy and hope.
- Provide strategic oversight of media monitoring tools (Meltwater, Cision) and ensure reporting informs decisions.
- Manage media and technology budgets for cost-effective investments.
- Regional communications & social media strategy
- Oversee regional social media and PR execution to align with national goals.
- Develop toolkits, training and frameworks to support regional teams in storytelling and brand-consistent content.
- Foster collaboration between national and regional teams to ensure consistent voice and timing.
- Evaluate regional performance and optimize engagement and storytelling.
- Content leadership & communications planning
- Lead the Center of Excellence for content development, translation and storytelling.
- Oversee signature communications assets, including the Annual Impact Report and regional reports.
- Manage national communications planning processes and calendar of activity.
- Collaborate with Creative, Digital and Fundraising teams to ensure alignment.
- Internal communications, issues management & systems
- Direct internal communications to build alignment, clarity and engagement.
- Oversee sensitive issues and ensure timely, transparent messaging aligned with values.
- Oversee digital asset management systems for efficient access to approved messaging and assets.
- Champion adoption of communications tools across the organization.
- Other duties as required.
WHAT YOU BRING
- Bilingual in French & English (required).
- 10+ years in strategic communications, public relations or integrated marketing; nonprofit experience is an asset.
- Post-secondary education in communications, PR or marketing, or equivalent experience.
- Strong leadership, strategic thinking and relationship-building skills.
- Excellent written, verbal and presentation communication abilities.
- Experience with media relations, social media strategy, content creation and communications technology.
- Comfortable working in a fast-paced environment with senior leadership and stakeholders.
- Criminal background check required.
YOUR WORK ENVIRONMENT
- Hybrid work environment, 2 days in office per week and 3 days remote.
- Occasional travel for team gatherings.
PHYSICAL / MENTAL EFFORT
- Work under pressure to meet tight deadlines with high-volume workload and changing priorities.
HOW TO APPLY
If this sounds like you, apply now. The deadline is September 21, 2025 at 11:59pm ET.
To apply, please visit: https://jobs.dayforcehcm.com/en-CA/makeawishca/CANDIDATEPORTAL/jobs/1101
Make-A-Wish Canada provides equal opportunity in employment and welcomes qualified candidates. Reasonable accommodations are available on request at any stage of the hiring process.
OUR COMMITMENT TO IDEA
Make-A-Wish Canada is committed to Inclusion, Diversity, Equity and Access. We believe a diverse workforce reflecting the communities we serve strengthens our mission. We encourage applications even if you do not meet every listed requirement.
RECRUITMENT PROCESS
Our process moves quickly: we contact shortlisted candidates, conduct a phone screen and one or two interviews, check references, and complete a criminal background check for the successful candidate.
We thank all applicants for their interest in working with us!
ABOUT MAKE-A-WISH CANADA
Since 1983, Make-A-Wish Canada has granted over 38,500 wishes across the country, including >1,000 last year. We are an independently operating affiliate of Make-A-Wish International, part of the world’s leading wish-granting network. We serve children in Canada and in 50+ countries.