Direct Response Media Buyer (Full-Stack Growth + Funnel Strategist)

Purely Optimal Inc.; Vancouver; On-site; CAD 60,000 - 90,000; Full time

Job summary

A fast-growing digital marketing firm in Vancouver is looking for a Direct Response Media Buyer to take ownership of customer acquisition through performance marketing. You will plan and scale campaigns across Facebook, Google, and TikTok while optimizing funnels and writing conversion-focused copy. The ideal candidate has experience managing significant ad budgets and a passion for driving growth in a fast-paced environment.

Benefits

Competitive base salary

Performance bonuses

Opportunity to grow into leadership roles

Qualifications

• 2–5+ years of media buying experience with proven results.
• Experience managing 6–7 figure budgets effectively.
• Expertise in writing high-converting ads and landing pages.

Responsibilities

• Plan, launch, and scale campaigns across multiple platforms.
• Optimize full funnel architecture including landing pages and upsells.
• Write copy that matches customer psychology for ads and pages.

Skills

Paid Social Advertising

Direct Response Copywriting

Funnel Optimization

A/B Testing

Tools

ClickFunnels

Webflow

HighLevel

Unbounce

Job description

OVERVIEW

We are scaling multiple fast-growth brands across supplements, telehealth, travel subscriptions, tech, and AI/automation and we’re on the hunt for a world-class Direct Response Media Buyer who thrives on owning the entire customer acquisition funnel from ad click to conversion.

This is not just a media buying role. You'll be the CRO, strategist, and performance marketer—responsible for crafting, testing, and scaling full-funnel systems that convert cold traffic into customers across Facebook/Instagram, Google, and TikTok Shop.

We’re looking for a true direct response killer—someone who can write high-converting copy, build optimized funnels, and scale paid traffic profitably. If you think like a growth CMO but love getting your hands dirty inside the ad account and landing pages, we want to hear from you.

WHAT YOU’LL OWN

Media Buying Across Paid Social + Search

• Plan, launch, and scale campaigns on Meta (Facebook/IG), Google, and TikTok Shop
• Daily analysis of campaign performance to optimize creative, audiences, bidding, and spend
• Ruthless focus on ROAS, CAC, and LTV
  
  

Conversion Rate Optimization + Funnel Strategy

• Own and optimize full funnel architecture—landing pages, advertorials, checkout flows, upsells
• Lead A/B tests across pages, hooks, CTAs, and offers
• Turn performance data into actionable testing roadmaps
  
  

️ Direct Response Copywriting That Sells

• Write (or guide) ads, headlines, lead-ins, advertorials, and VSL scripts that drive conversions
• Match copy angles to customer psychology and platform behavior
  
  

Funnel + Offer Creation

• Architect new funnels from scratch to launch new products or verticals (supplements, telehealth, etc.)
• Coordinate landing page design, copy, and structure with internal or external designers
• Leverage proven DR frameworks to continuously launch and test new offers
  
  

Ownership & Strategic Growth Leadership

• Set KPIs, manage budgets, and hold yourself accountable to results
• Collaborate closely with founders and marketing leadership
• Build and eventually lead a small performance team as we scale
  

WHAT YOU BRING

Expert in Paid Social (Meta, TikTok) and Google Ads

• 2–5+ years of hands-on media buying with proven results
• Experience managing 6–7 figure budgets with measurable growth outcomes
  
  

Direct Response Copywriting + CRO Mastery

• You can write, test, and optimize ads, landing pages, and funnel copy that converts
• Deep experience running A/B tests and optimizing every stage of the funnel
  
  

Funnel Builder with Results

• You’ve built landing pages, VSL funnels, and lead gen flows from scratch—using tools like ClickFunnels, Webflow, HighLevel, Unbounce, or similar
• Bonus if you’ve launched offers in supplements, telehealth, or consumer SaaS
  
  

Strategic + Tactical

• You think like a CMO but execute like a performance operator
• You don't wait for creative assets or landing pages—you build them yourself or drive the process forward
  
  

Self-Starter with High Standards

• You thrive in fast-paced, entrepreneurial environments
• You own your outcomes, track your metrics, and move fast
  
  

Timezone: Must be available to work in Pacific Time (PST) hours

WHY JOIN US?

Competitive base salary + performance bonuses tied to growth
Multi-brand exposure across supplements, telehealth, AI/automation, and more
Take full ownership of campaigns, funnels, and growth strategy—no red tape
Join a fast-paced, performance-driven team that rewards results
Opportunity to grow into Head of Growth or CMO-level role as we scale