Digital Specialist Email and CMS Marketing

Foresters Financial; Toronto; Hybrid; CAD 54,000 - 77,000; Full time

Job summary

A financial services company in Toronto is seeking a Digital Specialist in Email and CMS Marketing. This hybrid role involved executing marketing campaigns through email, text messaging, and content publication. The candidate should have experience with Salesforce Marketing Cloud, solid HTML and CSS skills, and proficiency in managing B2B platforms using Sitecore. The salary ranges from $54,000 to $77,000, and the position offers an inclusive environment focused on diversity.

Qualifications

• 2 to 4 years of relevant working experience in a similar field.
• Experience in Content Management Systems, preferably Sitecore.
• Strong attention to detail and accountability for tasks.

Responsibilities

• Support the development and execution of email marketing campaigns.
• Manage and publish content on B2B platforms using Sitecore.
• Perform quality assurance on deployed emails.

Skills

HTML

CSS

SQL

Javascript

XML

JSON

Salesforce AMPScript

Microsoft Excel

Verbal communication

Written communication

Education

Diploma in computer science or relevant studies

Tools

Salesforce Marketing Cloud

Sitecore

Job description

Career Opportunity

Digital Specialist, Email and CMS Marketing

Purpose of role

We’re looking for a Digital Specialist that will assist in the day-to‑day execution of marketing campaigns through the development and deployment of emails, text messaging and the publication of content to our B2B portals. The ideal candidate has a passion for code with an interest in design and staying up to date with digital marketing trends. This is a hybrid position, requiring a minimum of two (2) days/week working from the office.

Key Responsibilities

Support the development & deployment of email campaigns, including but not limited to:

• Work with copy/development decks to understand campaign requirements.
• Campaign setup, testing and deployment in Salesforce Marketing Cloud.
• Build email journeys including the build of automations and drip sequences.
• Perform quality assurance on emails and journeys ensuring error free deployments.
• Deliver email campaign reports with actionable insights.

Support the development and publication of content on digital B2B Sitecore websites:

• Manage website content and publish content to B2B platforms using Sitecore.
• Maintain a marketing content calendar for all producer facing properties.
• Support IT with new site/functional deployments by performing site testing across browsers, platforms and devices.

Key Qualifications

• Education (minimum required): Diploma in computer science or relevant studies, with 2 to 4 years of relevant working experience
• Experience (minimum required): Content Management Systems experience preferably Sitecore.
• Required email deployment platform experience preferably Salesforce Marketing Cloud.
• Solid HTML, CSS and SQL skills
• Knowledge of Javascript, XML, JSON and Salesforce AMPScript
• Proficient in Microsoft Excel
• Strong time management skills: capable of handling multiple projects and meeting tight deadlines in a fast-paced, multifaceted environment.
• Excellent verbal and written communication skills.
• Excellent attention to detail, strong follow-through, a strong sense of ownership and accountability for tasks and projects.

#LI-Hybrid

Salary Range

$54,000.00 - $77,000.00

The actual base salary for this position will depend on several factors, including job-related skills, experience, and education. In addition to base pay, eligible employees may participate in a discretionary variable incentive plan, results are subject to both individual and company performance.

Please note that this posting is intended to fill an existing vacancy; however, there may be instances where more than one vacancy is available for the same role.

Equal Opportunity Employment and Inclusion – at Foresters Financial, we are committed to sustaining an equal opportunity environment for all job applicants. We embrace Inclusion, Diversity and Equity (IDE) as a core strategic objective for building strong, innovative teams in which all our employees can show up wholly and authentically as themselves.

Foresters Financial strives to provide an accessible candidate experience for prospective employees with different abilities. If you anticipate needing any type of accommodations during the recruitment process, please email [e-mail] in advance of your appointment.

Thank you for choosing Foresters. Only those candidates who will be selected for further consideration will be contacted by our Talent Acquisition Team.