Digital Marketing Specialist - SEO/SEM

Therapia; Remote; CAD 60,000 - 80,000; Part time

Job summary

A healthcare provider in Canada is looking for a proactive Digital Marketing Specialist. This role focuses on SEO and SEM strategies to enhance the company's digital presence. Responsibilities include planning and optimizing SEO strategies, leading paid search campaigns, and conducting market research. Candidates should have demonstrated experience in SEO and SEM, along with strong analytical skills. The position is part-time with flexible hours and offers a salary ranging from $25 to $30 per hour.

Qualifications

• Demonstrated experience in SEO and SEM strategies.
• Familiarity with SEO tools like SEMrush and Ahrefs is beneficial.
• Experience optimizing content in CMS platforms is an asset.

Responsibilities

• Plan, implement, and optimize SEO strategies.
• Lead SEM campaigns and monitor performance.
• Conduct market and keyword research for growth opportunities.
• Generate bi-weekly reports for the leadership team.

Skills

SEO strategies

SEM strategies

Analytical skills

Communication skills

Tools

Google Analytics

Google Ads

Webflow

WordPress

Shopify

Job description

Location

Remote (Canada)

Employment Type

Part‑Time / Casual (Flexible hours)

Salary

$25-30 per hour

About Therapia

We are a rapidly growing, on-demand provider of high-quality Physiotherapy, Massage Therapy, and Psychotherapy services, proudly serving clients across Canada. Our team is enthusiastic, innovative, and motivated, and we are on track to become leaders in the physiotherapy industry.

Role Overview

We’re seeking a proactive Digital Marketing Specialist with a focus on SEO and SEM to support our digital strategy on a part‑time or casual basis. This role contributes to driving organic and paid search performance through data‑driven decision‑making and optimization.

Key Responsibilities

• Plan, implement, and optimize SEO (technical, on‑page, off‑page) strategies.
• Lead SEM / paid search campaigns and monitor performance (e.g., Google Ads).
• Conduct market and keyword research to uncover growth opportunities.
• Report on performance metrics (rankings, traffic, conversions, cost per acquisition, ROI/ROAS).
• Stay current with algorithm changes, SEO best practices, and SEM innovations.
• Generate and present bi-weekly reporting to leadership team.

Qualifications

• Demonstrated experience in SEO and SEM strategies.
• Familiarity with tools like Webflow, Google Analytics, Search Console, Google Ads, and others (e.g., SEMrush, Ahrefs).
• Strong analytical and communication skills.
• Experience optimizing content in CMS platforms (e.g., WordPress, Shopify) is an asset.

Other Information

This posting is for an existing vacancy. We do not use artificial intelligence to screen, assess, or select applicants for this position.

If you are interviewed, we will provide an update regarding the hiring decision within 45 days of your interview(s).

Equal Opportunity Employer Statement

We are an equal opportunity employer and are committed to creating an inclusive environment for all employees. We welcome applications from individuals of all races, ethnicities, religions, genders, sexual orientations, gender identities or expressions, ages, disabilities, and protected veteran status. Accommodations are available upon request for candidates taking part in all aspects of the selection process.