Digital Marketing Specialist - On Site

Diamond Mowers; Cobalt; On-site; CAD 60,000 - 80,000; Full time

Job summary

A leading lawn equipment company in Ontario is seeking a skilled Digital Marketing Specialist to manage campaigns and improve brand presence. This role involves collaborating with teams to enhance digital strategies, optimize website performance, and contribute to marketing initiatives. Ideal candidates will have marketing experience and a strong grasp of paid media tools. A full benefits package is available for full-time employees.

Benefits

Full benefits package

Creative environment

Qualifications

• 2+ years of experience in marketing and communications.
• Able to travel up to 5% of the year preferred.
• Experience with SEO, SEM, and competitor analysis.

Responsibilities

• Manage paid campaign management across channels.
• Optimize website performance including SEO tasks.
• Collaborate with teams for feedback on projects.

Skills

Strong analytical skills

Experience in managing paid media campaigns

Understanding of paid search

Detail-oriented

Education

Degree in marketing or related field

Tools

Google Analytics

Meta Business Suite

Job description

Digital MARKETING Specialist

Diamond Mowers is seeking a driven and detail-oriented Digital Marketing Specialist to join our dynamic Marketing team. In this role, you will play a key part in shaping and executing digital strategies that support our business goals, elevate our brand presence, and strengthen relationships with our customers and partners. Working closely with cross‑functional teams, vendors, and dealers, you will manage paid media campaigns, enhance website performance, and contribute to impactful marketing initiatives.

Key Roles:

• Collaborate with internal and external team members, vendors and dealers to gather input and requirements to establish a vision and execute projects.
• Be flexible as deadlines and projects shift in importance as it corresponds to overall business goals.
• Seek feedback on projects from both internal and external stakeholders.

Responsibilities

• Paid campaign management across channels such as search, display, and social media.
• Includes launching, reporting, strategy and optimizing campaigns.
• Website content updates and optimization. This includes SEO, SEM, competitor analysis, etc.
• Assist with tradeshows and photo/video content as needed as secondary point of contact.
• Consistent collaboration with marketing team and cross‑functional with other departments as needed.
• Stay up to date as digital trends shift and platform optimization requires different tactics over time.
• Strive for an injury free workplace through a “safety first” attitude.

• Wear required Personal Protective Equipment (PPE) as needed.

All other duties are performed as necessary.

Qualifications

• A degree in marketing, advertising or related field preferred
• 2+ years of experience in marketing and communications.
• Able to travel up to 5% of the year preferred
• Strong analytical skills for interpreting data and making data-driven decisions
• Understanding of paid search, display and social media advertising
• Proven experience managing paid media campaigns with proficiency with tools like Google Analytics and Meta Business Suite preferred.
• Detail-oriented with an ability to think creatively.

Location and Hours

Location: 1000 Cherokee St

Hours: 8:00-5:00

Days of Shift: Monday-Friday

A full benefits package is available for all full‑time employees.

Exhibit Diamond Company Values

CUSTOMER FOCUSED

• Meeting and exceeding internal and external customer expectations is the responsibility of everyone.
• We are committed to being a World Class organization and the greatest partner to our customers.
• We will listen, support, engage with empathy, our work must drive the success of our internal and external customers and team members.

ACCOUNTABILITY

• We will be responsible for the commitments we make, and the expectations placed on us.
• When we fail, we will own it, learn from it and make the appropriate changes.
• We will act with exceptional integrity in everything we do.
• We will be open to receiving and giving feedback.

TEAM PLAYER

• Teamwork and clear communication are paramount to our success.
• We will seek and provide constructive feedback to one another, work as a collaborator, treating peers with respect and dignity, engage all team members as partners to solve problems and support one another with a positive attitude.

SAFETY

• We believe safety must be at the forefront of all our decision-making.
• We will proactively invest in safe solutions and act consciously everyday to keep ourselves, team members and customers safe.

GRIT

• We have the passion, determination and work ethic that gives us the ability to push through, to get to the end goal and recognize the obstacles we have overcome along the way.
• When we tackle a difficult situation, we are determined to never give up and be the best in the industry.

Diamond Mowers is an EEO/AA Employer M/F/Disability/Vet.