Digital Marketing Specialist

Targeted Talent; Vancouver; On-site; CAD 70,000 - 100,000; Full time

Job summary

A marketing solution firm in Vancouver is seeking a Digital Marketing Manager to oversee strategies across paid channels and optimize the customer journey. The ideal candidate has over 3 years of experience in digital media campaign management, strong analytical skills, and a collaborative mindset. This position offers the opportunity to manage significant ad spend and develop innovative marketing strategies.

Qualifications

• 3+ years of experience in digital media campaign management.
• Strong analytics skills with the ability to create insights.
• Solid experience with Google Analytics and Tag Manager.
• Experience managing $500k+ monthly ad spend.

Responsibilities

• Plan and execute segment-specific strategies across paid channels.
• Optimize the customer journey from paid channels.
• Forecast and report on paid spend and performance.
• Research and test new strategies for growth.

Skills

Digital media campaign management

Analytics

Customer-first mindset

Google Analytics (GA)

Google Tag Manager (GTM)

Managing large ad spend

Digital marketing channels

Marketing automation

Collaborative approach

Entrepreneurial spirit

Empathy

Curiosity

Job description

Summary of key responsibilities

• Plan and execute segment specific strategies across paid channels (Homeowners vs. Industry Professionals); PPC, display / retargeting, affiliates
• Ensure full customer journey from paid channels is optimised, in coordination with other marketing functions (content, UX/UI and merchandising)
• Forecast, manage and report on paid spend and performance
• Research and test new strategies and channels to grow / optimise paid channels & email
• Report on competitor activity within paid channels
• Manage / coordinate with external agencies / contractors
  

What you must have

• 3+ years experience in digital media campaign management
• Rock-solid analytics alongside an ability to create insights and stories with data
• Customer first mind-set
• Solid GA and GTM experience
• Experience managing $500k+ monthly ad spend
• Deep understanding of digital marketing channels, attribution modelling, and GA
• Marketing automation / eMail marketing experience
• Curious mindset & desire to improve what’s there, and build new and better
• Collaborative approach to marketing
• An audacious spirit that embraces uncertainty and challenges with enthusiasm
• High levels of integrity and a commitment to do what you say you are going to do
• Strong entrepreneurial spirit that has grit, determination and challenges the status quo
• High degree of empathy and the ability to see other’s perspective
• Strong sense of curiosity and the desire to learn and get better everyday