Digital Marketing Specialist

Periphery Digital; Vancouver; Remote; CAD 60,000 - 80,000; Full time

Job summary

A dynamic digital marketing agency seeks a Digital Marketing Specialist to drive paid media strategy across Google and Meta. The ideal candidate has at least 3 years of digital advertising experience and strong analytical skills. You will develop comprehensive marketing strategies and manage PPC campaigns, leveraging AI tools for optimization. This full-time role offers remote flexibility and various employee benefits, including wellness credits and extra long weekends.

Benefits

Paid Time Off increasing with tenure

Extra Long Weekends

Extended Paid Holiday Break

Wellness Credit up to $500 annually

Team Bonding Credit

Meal & Digital Credits

MatterApp Rewards

Remote-First Flexibility

Referral Bonus

Qualifications

• Minimum 3 years experience in digital advertising.
• Proven experience in digital marketing and campaign management.
• Strong understanding of Google Analytics 4, PPC, SEO, and digital advertising strategies.

Responsibilities

• Develop and implement comprehensive digital marketing strategies.
• Manage PPC and paid media campaigns across various platforms.
• Conduct keyword research and optimize campaigns based on data analysis.
• Create and maintain reporting dashboards.

Skills

Digital advertising experience

Google Analytics 4

PPC

SEO

Communication skills

Analytical skills

Organizational skills

Job description

This range is provided by Periphery Digital. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

About Us

Periphery Digital Inc. is a fast-paced, multilingual digital marketing and advertising agency founded and based in Vancouver, Canada. Specializing in multi-language digital strategy and execution, some of our services include developing paid media strategies to drive leads and conversions, and using multi-language content and digital assets to optimize reach and growth. We believe that when we take good care of our team, the team takes care of us. We\'re proud to be certified as a Great Place to Work!

Job Overview

We’re looking for a dynamic Digital Marketing Specialist to drive paid-media strategy and execution across Google, Meta, and emerging channels. You’ll harness AI tools for keyword research, smart bidding, creative testing, and automated reporting; build dashboards, analyse performance data, and surface insights that lift ROI; and partner closely with cross-functional teams and clients to achieve measurable growth.

Responsibilities

• Campaign Execution: Develop and implement comprehensive digital marketing strategies.
• Campaign Execution: Manage PPC and paid media campaigns across various platforms like Google Ads, Meta Ads, and more.
• Campaign Execution: Conduct keyword research and expand our reach.
• Campaign Execution: Craft compelling ad copies aligned with key messaging.
• Campaign Execution: Address client queries and update campaigns promptly.
• Account Management: Take full ownership of campaign performance.
• Account Management: Optimize campaigns by analyzing data and testing hypotheses.
• Account Management: Deliver detailed reports on campaign performance, providing insights and actionable recommendations.
• Account Management: Conduct competitive analysis and explore new growth opportunities.
• Ads Operations: Set up and manage accounts and analytics on platforms such as Meta, Google Ads, and Google Analytics.
• Ads Operations: Utilize tools like Google Tag Manager and Facebook Pixel for efficient tracking.
• Ads Operations: Create and maintain reporting dashboards using Google Looker Studio and SuperMetrics.
• Ads Operations: Ensure seamless data integration between CRM systems and marketing platforms using Zapier.
• Ads Operations: Monitor, troubleshoot, and optimize conversion goals and retargeting efforts.
• Team Collaboration: Collaborate with project managers, account teams, and other stakeholders to craft innovative growth strategies.
• Team Collaboration: Engage regularly with clients, providing updates and ensuring satisfaction.
• Team Collaboration: Stay abreast of the latest digital tools and trends to enhance marketing efforts.
• AI & Automation: Leverage AI-driven tools (e.g., ChatGPT / Claude for copy variants, Google Performance Max smart bidding, predictive-analytics platforms) to automate keyword research, budget optimisation, creative testing, and reporting.
• AI & Automation: Continuously evaluate emerging AI solutions to improve efficiency, accuracy, and campaign ROI.
• AI & Automation: Perform other related duties as required.

Qualifications

• Minimum 3 yrs experience digital advertising
• Proven experience in digital marketing and campaign management.
• Strong understanding of Google Analytics 4, PPC, SEO, and digital advertising strategies.
• Excellent communication, analytical, and organizational skills.
• Ability to work independently and in a team environment.

Our Benefits

• Paid Time Off: Paid time off increasing with tenure. Includes a paid holiday for your birthday.
• Extra Long Weekends: Receive an extra paid day off for each statutory holiday, creating a 4-day weekend. If the holiday falls on a Friday or Saturday, take the adjacent business day off for a longer break.
• Extended Paid Holiday Break: Enjoy paid time off from Christmas Eve through New Year’s to relax and recharge.
• Wellness Credit: Support your health and well-being with a benefit that grows over time, reaching up to $500 annually.
• Team Bonding Credit: Strengthen connections through engaging team activities that foster collaboration and community.
• Meal & Digital Credits: Receive credits for team meals, phone bills, and internet bills to support productivity.
• MatterApp Rewards: Earn redeemable coins for recognition of outstanding work, attributes, and contributions.
• Remote-First Flexibility: Work remotely (for most roles) with home office support for productivity and comfort.
• Referral Bonus: Earn rewards for referring excellent colleagues.

Periphery Digital Inc. is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Full-Time, Remote

Location: LATAM

Budget: CAD$1800 - CAD$2500 / month

Seniority level Mid-Senior level

Employment type Full-time

Job function Marketing and Sales

Industries Advertising Services

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