Digital Marketing Manager

RLDatix; Toronto; Hybrid; CAD 80,000 - 100,000; Full time

Job summary

A leading healthcare solution firm in Toronto is seeking an experienced Digital Marketing Manager to spearhead high-impact demand generation efforts. You will manage multi-channel campaigns and collaborate with various teams to drive engagement. The ideal candidate has significant B2B digital marketing experience and is proficient in managing paid media campaigns across global markets. This role operates on a hybrid work model.

Benefits

Health insurance

Dental insurance

Vision insurance

401K

Paid time off

Paid holidays

Qualifications

• Proven success in B2B digital marketing within a global company.
• Ability to manage and scale paid media campaigns.
• Experience working collaboratively in a fast-paced environment.

Responsibilities

• Develop multi-channel digital campaigns for lead generation.
• Manage paid search campaigns across various platforms.
• Collaborate on content, SEO, email, and social campaigns.
• Report on campaign performance and provide actionable insights.

Skills

B2B digital marketing experience

Paid media campaign management

Knowledge of PPC and SEO

Collaborative work across teams

Tools

Google Ads

Microsoft Ads

LinkedIn Ads

Performance analytics platforms

Job description

Digital Marketing Manager | Marketing | Toronto | Hybrid

RLDatix (RLD) is on a mission to help raise the standard of care…everywhere. Trusted by over 10,000 healthcare organizations around the world, our solutions help improve health and care. Our applications ensure that patients receive the best and safest care while supporting the providers who deliver it.

Joining TeamRLD means being part of a global effort of over 2,000 team members in making a difference in healthcare…every day.

We’re searching for a Toronto based Digital Marketing Manager to join ourMarketing team, so that we can accelerate high-impact demand generation efforts across international markets. The Digital Marketing Manager will work closely with our regional marketing teams to develop and execute multi-channel campaigns, while taking ownership of our paid search strategy across Google Ads, Microsoft Ads, LinkedIn and other relevant platforms.

How You’ll Spend Your Time

• Develop multi-channel digital campaigns to support lead generation and brand awareness
• Manage paid search campaigns across Google Ads, Microsoft Ads, and LinkedIn to drive high-quality traffic and conversions
• Collaborate with teams on content, SEO, email, and social campaigns to ensure alignment and amplification.
• Test landing pages and creative to improve conversion rates in collaboration with web and design teams.
• Report on campaign performance while providing actionable insights to stakeholders identifying areas for optimization and growth

What Kind of Things We’re Most Interested in You Having

• Significant working experience in B2B digital marketing within a global or multi-region company
• Proven success in managing and scaling paid media campaigns across multi-region markets
• In-depth knowledge of PPC, SEO, CMS, and performance analytics platforms
• Ability to commute to our downtown Toronto office approximately 50% of the month
• Passport is required for occasional travel to USA
• A knack for working collaboratively across global teams in a fast-paced environment

By enabling flexibility in how we work and prioritizing employee wellness, we empower our team to do and be their best. Our benefits package includes health, dental, vision, life, disability insurance, 401K, paid time off, and paid holidays.

RLDatix is an equal opportunity employer, and our employment decisions are made without regard to race, color, religion, age, gender, national origin, disability, handicap, marital status or any other status or condition protected by Federal and/or State laws.

As part of RLDatix’s commitment to the inclusion of all qualified individuals, we ensure that persons with disabilities are provided reasonable accommodation in the job application and interview process. If reasonable accommodation is needed to participate in either step, please don’t hesitate to send a note to [e-mail].

Salary offers are based on a wide range of factors including location, relevant skills, training, experience, education, and, where applicable, licensure or certifications obtained. Market and organizational factors are also taken into consideration.