Digital Marketing Expert

Techo-Bloc; Longueuil; On-site; CAD 70,000 - 100,000; Full time

Job summary

Techo-Bloc is seeking a Digital Marketing Expert to lead the development and execution of comprehensive digital marketing strategies. This role involves optimizing campaigns across various channels, leveraging data analytics to improve performance, and collaborating cross-functionally to drive growth. The ideal candidate will have a proven track record in digital marketing, strong analytical skills, and be bilingual in French and English.

Qualifications

• 5+ years of experience in digital marketing roles.
• Expert in data analytics tools like Google Analytics.
• Strong analytical skills to interpret complex data sets.

Responsibilities

• Develop and execute digital marketing strategies for lead generation and brand visibility.
• Conduct market research and competitor analysis to optimize campaign performance.
• Manage digital advertising budgets and optimize campaign spending.

Skills

Data Analytics

Campaign Optimization

Digital Marketing Strategy

SEO

SEM

Email Marketing

Content Marketing

Bilingual (French and English)

Tools

Google Analytics

Google Ads

Facebook Ads Manager

LinkedIn Ads

SEMrush

MOZ

Google Tag Manager

Job description

Please share a portfolio showcasing your expertise in digital marketing funnels, including campaign strategies and case studies on lead generation, conversion, and retention.

Reporting to the Marketing Operations Manager, the Digital Marketing Expert will be responsible for building and executing high-performing digital marketing strategies that drive brand visibility, lead generation, customer acquisition, and revenue growth. You will lead the development and optimization of paid and organic programs across multiple channels, including SEM, SEO, email, paid social, and content marketing, while ensuring accurate tracking, reporting, and ROI analysis.

This role requires a highly analytical marketer who is passionate about leveraging data to optimize full-funnel strategies, improve website conversion, and maximize campaign performance. You will also collaborate cross-functionally to implement tracking solutions, optimize website experiences, and stay ahead of industry trends to fuel continuous growth for Techo-Bloc.

• Lead the development and execution ofcomprehensive digital marketing strategies to enhance brand awareness, lead generation, conversions and drive sales across various online channels including SEM, SEO, email marketing, paid social, and content marketing.
• Conduct market research and competitor analysis to identify trends, opportunities, and best practices in the digital landscape, and recommend actionable insights to optimize campaign performance.
• Manage digital advertising budgets, allocate resources effectively, and optimize campaign spending to maximize ROI and achieve targeted goals.
• Audit and update Google Analytics 4 (GA4) and event tracking via Google Tag Manager (GTM) to ensure proper data collection, clean data flows, conversion tracking, accurate attribution and reporting.
• Create and manage reports and dashboards (Looker Studio, Excel) to analyze campaign and website performance.

SEO & Organic Growth

• Identify and support opportunities to grow Techo-Bloc’s organic visibility and traffic.
• In collaboration with an external agency, perform technical SEO audits and implement fixes (crawlability, indexing, schema markup, etc.).
• Monitor organic search performance using tools like Google Search Console, SEMrush, or Ahrefs .

Website & Conversion Optimization

• Collaborate with the e-Commerce team to identify website optimizations that improve user experience and increase conversions.
• Support A / B testing and landing page performance improvements.

Cross-Functional Collaboration & Support

• Serve as a digital subject matter expert across the organization to inform broader strategies.
• Collaborate cross-functionally with internal teams including Sales, Creative, Events, etc. to develop integrated marketing campaigns aligned with business objectives and customer needs.
• Collaborate on campaign briefs to define tracking, goals, and reporting benchmarks.

Qualifications

• Proven track record of 5+ years of experience in digital marketing roles with a focus on data analytics, strategy development, and campaign optimization.
• Expert level use of data analytics tools such as Google Analytics or similar platforms to track and measure digital marketing performance.
• Strong analytical skills with the ability to interpret complex data sets, derive actionable insights, and make data-driven decisions to optimize campaign effectiveness and ROI.
• Bilingual : French and English (English required for U.S. operations)
• Proficiency in digital marketing platforms and tools including Google Ads, Facebook Ads Manager, LinkedIn Ads, SEMrush, MOZ, or similar tools.
• Demonstrated ability to foster a culture of innovation and continuous improvement.
• Ability to build a full digital funnel strategy based on data.
• Stay up to date on digital trends, SEO best practices, and analytics platform changes to keep Techo-Bloc ahead of the curve.

Additional Information

Ambition Thrives Here! Techo-Bloc is a firm believer in everyone having a voice and the opportunity to make an impact. We value empathy and enthusiasm. If you are determined to support the success of your customers and build a reputation that will set you apart from the competition, this is the place to do it.

We thank all applicants for their interest, however only those candidates selected for interviews will be contacted.

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