Digital Data Analyst (MarTech)

Make-A-Wish Canada / Rêves d'enfants Canada; San Juan de Terranova; Hybrid; CAD 78,000 - 86,000; Full time

Job summary

A well-known children's charity in Canada is seeking a Digital Data Analyst to convert digital data into insights that drive fundraising and donor engagement. This full-time, hybrid position offers competitive compensation between $78,000 and $86,000. Ideal candidates will have a background in analytics and digital marketing, with skills in tools like Google Tag Manager and Salesforce. Join a passionate team making a significant impact in children's lives across Canada.

Benefits

Attractive compensation package, including fully covered health and dental premiums

Annual vacation starting at three weeks

Employee Wellness Program

Continuous learning opportunities

Fun employee activities

Qualifications

• 3-5 years of experience in data analytics or digital marketing.
• Experience with analytics and marketing technology platforms.
• Strong ability to analyze data and provide actionable insights.

Responsibilities

• Generate insights to support fundraising and growth.
• Track campaign performance across multiple channels.
• Build dashboards and reports for informed decisions.
• Collaborate with cross-functional teams.

Skills

Data analysis

Digital marketing

Collaboration

Communication skills

Problem-solving

Education

Post-secondary education in data analytics, marketing, statistics, or computer science

Tools

Google Tag Manager

R or Python

Power BI

Salesforce Marketing Cloud

Job description

Posted Thursday, January 15, 2026 at 5:00 a.m. | Expires Friday, January 30, 2026 at 4:59 a.m.

"The best prescription I've ever given is a wish."

-Dr. Jeremy Friedman, Associate Paediatrician-in-Chief, SickKids Hospital & Medical Advisor for Make-A-Wish® Canada

WHAT IS YOUR BIGGEST WISH?

Is it to be part of an organization that is child-focused, values employee experience and is an inspiring workplace? If so, Make-A-Wish is for you!

Make-A-Wish® Canada creates life-changing wishes for children with critical illnesses. We are on a quest to bring every eligible child's wish to life because a wish is an integral part of a child's treatment journey. Research shows children who have wishes granted can build the physical and emotional strength they need to fight a critical illness.

“It’s been wonderful to have this wish to look forward to... It’s wonderful to see [Rowan] with something that brings him pure joy after all he’s been through and missed out on!”

–Melissa, mom to wish kid Rowan (age 5, leukemia), who wished for an indoor jungle gym.

MISSION, VISION AND VALUES

Our mission is, together, we create life-changing wishes for children with critical illness. Supported by our vision to grant the wish of every eligible child.

Our values are Child-Focused, Integrity, Impact, Innovation, and Community.

WHAT’S IN IT FOR YOU?

• Meaningful opportunities to make an impact and change the lives of children with critical illnesses within your community and across Canada
• A collaborative team environment where you feel valued and inspired
• An attractive compensation package that includes group health and dental premiums which are fully covered by the Foundation, RRSP, & Wish paid hours
• Annual vacation starting at three weeks & additional paid leaves
• Work/life balance and flexibility
• Employee Wellness Program
• Continuous learning, development and internal training opportunities
• Fun employee activities, contests, and more!

Make-A-Wish® Canada is committed to fostering a culture that aims to change lives while offering a rewarding employment experience where your contributions make a true difference every day!

WHERE YOU COME IN

We are looking for a Digital Data Analyst (MarTech) to join our team at Make-A-Wish® Canada. In this role, you will turn marketing and digital data into clear, actionable insights that support national growth, fundraising, and donor engagement. Working closely with the Data & Analytics and Brand & Integrated Marketing teams, you will help optimize campaign performance and improve supporter experiences across digital channels. Your work will directly inform strategy, guide decision-making, and strengthen our data-driven impact.

This role can be based anywhere in Canada and is a full-time, hybrid, permanent position. The hiring range for this role is $78,000 to $86,000.

WHAT YOU WILL DO

• Use marketing and digital data to generate insights that support fundraising, growth, and donor engagement.
• Track and report on campaign performance across paid, email, social, and digital channels.
• Build dashboards and reports that help teams understand results and make informed decisions.
• Design, build and optimize data-driven campaigns in Salesforce Marketing Cloud.
• Support testing and optimization efforts to improve campaign effectiveness and supporter experience.
• Assist with audience segmentation and data preparation for targeted campaigns.
• Work with marketing and analytics tools to support campaign delivery and measurement.
• Provide post-campaign analysis and clear recommendations for continuous improvement.
• Collaborate with Marketing, Fundraising, Data, and Technology teams to ensure alignment and data accuracy.
• Translate data into insights that are easy to understand for non-technical audiences.
• Contribute to a collaborative, data-informed culture focused on impact and learning.
• Other duties as required.

WHAT YOU BRING

• Post-secondary education in data analytics, marketing, statistics, computer science, or a related field, or an equivalent combination of education and experience.
• 3–5 years of experience in data analytics, digital marketing, marketing technology, or a related analytical role.
• Experience working with analytics, reporting, and marketing technology platforms to support campaign performance and decision-making.
• Proficiency in Google Tag Manager, R or Python, visualization tools (Power BI or other), and Salesforce or similar platforms.
• Strong ability to analyse data, identify trends, and translate insights into clear, actionable recommendations.
• Experience collaborating with cross-functional teams and supporting shared goals.
• Strong communication skills, with the ability to explain data and insights to non-technical audiences.
• Comfort working in a fast-paced environment with multiple priorities and evolving needs.
• A clear Criminal Background Check will be required.

YOUR WORK ENVIRONMENT

• Hybrid work model, with 2 days in-office per week and 3 days remote.

Physical/Mental Effort

• Work under pressure of tight deadlines, balancing high volume workload, and with multiple demands and changing priorities.

OUR COMMITMENT TO IDEA

Make-A-Wish Canada (MAWC) is committed to Inclusion, Diversity, Equity, and Access (IDEA). We believe that it is essential to our mission that we build a diverse, balanced, and vibrant workforce that reflects the diversity of the communities we serve and seek to serve. Research has shown that candidates from underrepresented groups often only apply when they feel 100% qualified. Therefore, we ask that even if you do not see yourself fully reflected in every job requirement listed on this posting, to still apply.

RECRUITMENT PROCESS

Our recruitment process is swift in pace. Once applications are reviewed, we will contact our shortlisted candidates. Our typical process includes a phone screen, one or two interviews, and reference checking, followed by an offer and a criminal background check for the successful candidate.

We would like to thank all applicants for their interest in working with us!

In the past 40 years, Make-A-Wish Canada has granted over 40,000 wishes across the country, with 2,000 of them last year alone. As an independently operating affiliate of Make-A-Wish International, Make-A-Wish Canada is part of the network of the world’s leading children’s wish-granting organization. We serve children in every community in Canada, and in more than 50 countries worldwide.

JOIN OUR ONLINE COMMUNITY

For more information on how you can support Make-A-Wish® Canada or get involved please visit our website at makeawish.ca .