Digital Advertising Specialist

Proax Technologies Ltd.; Mississauga; On-site; CAD 60,000 - 90,000; Full time

Job summary

A leading technical automation distributor is seeking a Paid Advertising Specialist in Mississauga, Canada. The role involves managing campaigns on platforms like Google, LinkedIn, and Meta, alongside light video production and creative content support. Candidates should have experience with paid ads, video editing, and a testing mindset to optimize performance continuously. This position offers opportunities for growth, technical training, and a collaborative work environment.

Benefits

Great Place to Work

Opportunities for career growth

Technical training provided

Competitive salary and benefits

Qualifications

• Experience managing paid ads (Google Ads and either LinkedIn or Meta required).
• Ability to shoot simple photos and video clips.
• Ability to edit basic videos using relevant tools.

Responsibilities

• Build and manage campaigns across various platforms.
• Launch and optimize brand awareness and retargeting campaigns.
• Develop simple video ideas for ads and product spotlights.

Skills

Paid advertising management (Google Ads, LinkedIn or Meta)

Video shooting and editing

AI tools usage

Attention to detail

Research on competitors and trends

Tools

CapCut

Descript

Premiere Pro

Job description

Who are we?

Proax Technologies is a leading Technical Automation Distributor that offers innovative product solutions in the areas of Automation and Robotics, Motion Control and Machine Safety, creating close relationships with our valued customers, vendors, and employees.

Why Choose Proax?

• Great Place to Work
• We offer an engaging, inclusive, clean, and safe work environment
• Technical training of our products to ensure quality customer service
• Opportunities for career growth and development
• Competitive salaries and benefits
• Work with collaborative team members in the automation industry

General Description

You will manage paid advertising across Google, Bing, LinkedIn and Meta while producing the short‑form videos and creatives needed to support those campaigns. Most creative work will use existing manufacturer footage, product shots, or simple in‑office clips. This role is ideal for someone who loves practical execution, creative testing, and using modern tools to produce high‑performing ads efficiently.

Job Duties / Responsibilities

Paid Advertising

• Build and manage campaigns across Google, Bing, LinkedIn and Meta.
• Launch and optimize brand awareness, product category and retargeting campaigns.
• Understand auction and bidding systems across platforms (CPC/CPM strategies, smart bidding, manual bidding) and optimize accordingly.
• Manage budgets, pacing, bids, audiences, keywords and tracking to maximize ROI and reduce wasted spend.
• Test platforms and formats to identify the highest-performing channels.
• Provide weekly performance updates.

Light Video Production

• Develop simple video ideas for ads and product spotlights.
• Shoot quick clips in-office (product close-ups, demo switches, sensor tests, etc.).
• Edit videos using templates or AI‑assisted tools.
• Trim and repurpose manufacturer‑provided footage.
• Add captions, simple transitions and resize for platforms.
• Create multiple versions for A/B testing and continuously iterate based on performance.
• Be confident testing, iterating and experimenting to identify what drives the strongest results.

Creative & Assets

• Create static ads using brand templates.
• Generate ad copy with AI and request technical accuracy checks as needed.
• Produce platform‑ready creative variations.
• Maintain a library of approved images, videos and copy blocks.

Light Content Support

• Convert video clips or campaign insights into simple blog posts or short written summaries.
• Suggest improvements to landing page copy based on campaign results and user behavior.
• Stay up to date on industry trends and competitors to help refine messaging.
• Add supporting visuals or short clips to existing content when needed.

Requirements / Skills

• Experience managing paid ads (Google Ads and either LinkedIn or Meta required)
• Ability to shoot simple photos and video clips.
• Ability to edit basic videos using CapCut, Descript, Premiere Pro or similar tools.
• Strong attention to detail and consistency.
• Upload a cover letter containing only the word sensor
• Ability to use AI tools to accelerate creative and copy workflows.
• A testing mindset and willingness to iterate quickly.
• Comfortable doing basic research on competitors, keywords and trends to inform creative strategy.

Nice to Have

• LinkedIn or Meta Ads experience.
• B2B or technical industry exposure.
• Basic design skills with templates.
• Experience formatting simple content or blog posts.