Demand Marketing Specialist

HireTalent; Toronto; On-site; CAD 50,000 - 70,000; Full time

Job summary

A dynamic marketing company in Toronto is seeking a Marketing Specialist to support its Demand Center. This role involves developing marketing campaigns, managing email streams, and analyzing campaign performance. The ideal candidate has 2-4 years in B2B marketing and experience with marketing automation. Strong communication skills and the ability to thrive in a fast-paced environment are essential for success. The company offers opportunities for professional growth in a collaborative atmosphere.

Qualifications

• 2-4 years in B2B Marketing; ideally in field marketing or demand generation.
• Experience using Marketing Automation Platforms like Marketo.
• Self-starter; able to work independently.

Responsibilities

• Support the execution of strategic marketing plans.
• Monitor campaign metrics and optimize programs.
• Research and identify future marketing opportunities.

Skills

B2B Marketing experience

Email Marketing

Analytical skills

Strong communication skills

Tools

Marketo

Job description

About the Opportunity

At Dayforce, we are committed to making work life better by powering the future of work. Our marketing team is growing and we’re building an Americas Demand Center to facilitate the planning and execution of our coordinated marketing strategy to deliver impactful fully integrated marketing campaigns.

In this position, you will have the opportunity to work closely with our integrated campaign managers to support the execution programs that drive the core marketing campaign strategies that generate and accelerate revenue opportunities.

What you’ll get to do

• Working within the Dayforce Marketing team, the Demand Center enables driving consistent, repeatable, and scalable demand marketing that align to our global GTM strategy.
• Support the Demand Center Leaders in their teams’ development and execution of strategic and tactical marketing plans, programs, and campaigns, including communicating program details and results to stakeholders.
• Creation of campaign assets and management of internal campaign resource centres with a focus on operationaliation and project managing webinars
• Creation and Management of Email Nurture streams to support the GTM activities
• Work closely with stakeholders in sales and marketing to ensure campaigns effectively support sales objectives and are properly executed.
• Monitor campaign metrics, creating tactics to ensure the constant delivery of qualified sales leads for ongoing pipeline creation and program optimization.
• Research and identify future potential marketing opportunities, such as events, sponsorships, and technology.
• All other responsibilities as assigned by reporting manager or sr. marketing leadership.

Qualifications

• 2-4 years in B2B Marketing; ideally field marketing, event marketing, or demand generation
• Experience using and developing emails and email nurtures through Marketing Automation Platforms like Marketo
• A self-starter that can work independently or as part of a matrixed marketing environment.
• Demonstrated ability to manage multiple priorities/projects and consistently meet deadlines.
• Strong analytical skills, and demonstrable experience synthesizing data and making strategic decisions using various inputs.
• Strong written, verbal, and visual communication skills, with the ability to effectively share ideas and lead discussions with a wide variety of audiences.

What would really make you stand out

Demonstrated aptitude for learning, including:

• Understanding of customer/prospect audiences at the level of company, team, and individual contributor.
• Marketing principles and strategies.
• Natural storytelling, including ability to work collaboratively to create and adapt compelling messaging to marketing deliverables that get prospects and customers to think differently about the challenges they face.