Demand Generation Manager & Application Specialist

Armacell; Brampton; Remote; CAD 85,000 - 100,000; Full time

Job summary

A leading global insulation company is seeking a bilingual Demand Generation Manager & Application Specialist to drive growth and support sales initiatives. This remote role requires strong technical expertise and 10+ years of sales experience in manufacturing. Ideal candidates will excel in building customer relationships and providing training. The expected compensation range is CAD 85,000.00 - 100,000.00, with comprehensive benefits.

Benefits

Healthcare benefits

401(k) and life insurance

Generous paid time off

Educational resources

Volunteer opportunities

Qualifications

• 10+ years of sales experience in a manufacturing environment.
• Proven ability to build strong customer relationships and deliver technical support.
• Ability to travel within Canada for customer and project site support.

Responsibilities

• Deliver on annual specification goals and sales growth targets.
• Manage partnerships with external platforms and strengthen the pipeline.
• Provide on-site applications training for insulation contractors and engineering firms.
• Act as the 'go-to' for Armacell systems and solutions.
• Serve as key user for Salesforce.com ensuring process improvements.

Skills

Sales experience in a manufacturing environment

Bilingual in English and French

Ability to build strong customer relationships

Professional written and verbal communication

Technical expertise

Education

Bachelor's degree in a technical or related field

Tools

Salesforce.com

Job description

Overview

Armacell provides numerous and diverse career opportunities. Add your talent to ours and make a difference around the world!

The year 1954 marked a significant milestone in thermal insulation history. Armstrong’s R&D Project Number 54013, developed by three innovators, evolved into ArmaFlex, the world's first flexible, closed-cell elastomeric foam for equipment insulation. This product revolutionized the insulation industry. Today, 70 years later, ArmaFlex continues to be a pillar of Armacell's success.

We’re looking for a bilingual Demand Generation Manager & Application Specialist to join our Canadian Sales team. In this role, you’ll combine technical expertise with sales enablement to help drive top-line growth. You’ll lead demand generation initiatives, provide applications training to contractors and engineers, and serve as a trusted advisor to customers and colleagues. You’ll also play a key role in implementing our global WAM (World Class Armacell Mindset) Demand Generation pillar in Canada.

This position is ideal for someone who enjoys working at the intersection of sales, training, and technical applications—and who thrives in a global, cross-functional environment.

This is a remote position, though preference will be given to candidates located in Canada within proximity to a major airport.

Benefits

• Healthcare benefits including medical & prescription drug coverage, dental, vision, and mental health & wellbeing.
• Financial programs such as 401(k), life insurance, short & long- term disability coverage, and opportunities for performance-based salary incentive programs.
• Generous paid time off including holidays and PTO.
• Training and educational resources on our personalized learning management system.
• Giving & volunteer opportunities, and discounts on retail products, services & experiences.

Job Responsibilities

• Drive Growth: Deliver on annual specification goals and sales growth targets.
• Lead Demand Generation: Manage partnerships with external platforms (e.g., Dodge, Construct Connect) and identify ways to strengthen our pipeline.
• Enable Sales Teams: Develop presentations, webinars, and tools that support customer engagement, industry events (ASHRAE, etc.), and “lunch & learns.”
• Train & Support: Provide on-site applications training for insulation contractors, EPCs, and engineering firms; implement train-the-trainer programs; and certify key users on proper Armacell product application.
• Be a Technical Expert: Act as the “go-to” for Armacell systems and solutions, providing guidance that ensures successful project delivery.
• Champion Salesforce: Serve as key user for Salesforce.com, ensuring process improvements, adoption, and data integrity.
• Collaborate Globally: Support the rollout of global initiatives (DCT training, WAM Demand Generation pillar), while sharing local market insights and competitive intelligence.

Job Qualifications and Requirements

• Bachelor’s degree in a technical or related field.
• 10+ years of sales experience in a manufacturing environment.
• Proven ability to build strong customer relationships and deliver technical support.
• Professional written and verbal communication skills.
• Bilingual in English and French (required).
• Ability to travel within Canada for customer and project site support.

Posting Dates

September 5, 2025 - September 19, 2025.

The expected compensation range for this role is $85,000.00 - $100,000.00.

The compensation range and benefits for this position are based on a full-time schedule for a full calendar year. The salary will vary depending on your job-related skills, experience, and location. Pay increment and frequency of pay will be in accordance with employment classification and applicable laws. For part time roles, your compensation and benefits will be adjusted to reflect your hours. Benefits may be pro-rated for those who start working during the calendar year.

Armacell does not accept unsolicited resumes from individual recruiters or third-party recruiting agencies in response to job postings. No fee will be paid to third parties who submit unsolicited candidates directly to our hiring managers or HR team. In order to provide the best experience for all stakeholders, we limit the number of agencies and recruiting vendors we partner with. If you would like to be considered for a particular search or added to our approved agency list, please complete and submit this form: https://forms.office.com/e/WScRhdkues

More About Us

Armacell's products significantly contribute to global energy efficiency making a difference around the world every day. With more than 3,300 employees and 25 production plants in 19 countries, the company operates two main businesses, Advanced Insulation and Engineered Foams, and generated net sales of EUR 836 million and adjusted EBITDA of EUR 155 million in 2023. Armacell focuses on insulation materials for technical equipment, high-performance foams for high-tech and lightweight applications and next generation aerogel blanket technology. For more information, please visit: www.armacell.com

We look forward to receiving your application. If you want to discover more about Armacell, take another look at our website www.armacell.com.

Time Type: Full time