Crimson Education Canada – Canada Marketing Manager

Crimson Global Academy; Toronto; On-site; CAD 70,000 - 90,000; Full time

Job summary

A leading educational institution is seeking a Canada Marketing Manager to develop and execute marketing strategies throughout Canada. The ideal candidate will have extensive marketing experience, particularly in the education sector, and a deep understanding of the Canadian market. This position offers a dynamic work environment with opportunities for growth, autonomy, and professional development.

Benefits

Individual training budget

Autonomy and ownership

Flexible working environment

Qualifications

• 3–5 years of experience in marketing, ideally in education or youth-focused industries.
• Strong organizational skills and attention to detail.
• Outgoing and collaborative personality with strong negotiation skills.

Responsibilities

• Manage end-to-end marketing campaigns targeted towards Canadian families.
• Develop digital and content marketing initiatives including blogs and webinars.
• Plan and execute live events across Canada.

Skills

Experience in marketing

Knowledge of Canadian education market

Public speaking abilities

Social media marketing

Interpersonal skills

Education

Bachelor’s degree in marketing, communications, or related field

Tools

Salesforce

Marketo

Google Analytics

Job description

Overview

Crimson Education is seeking a highly organized, detail-oriented, and energetic Canada Marketing Manager (based in Canada) to lead the strategy, planning, and execution of marketing initiatives across Canada. In this role, you will be responsible for increasing brand awareness, driving lead generation, and supporting sales through targeted, regionally relevant marketing campaigns, events, and partnerships.

Working closely with the Canada Country Manager and the Canadian sales team — and alongside fellow marketing team members from Crimson USA — you will lead and execute a wide range of revenue-generating initiatives—from digital campaigns and webinars to live school events, parent seminars, and large-scale education expos. This role requires a deep understanding of the Canadian market, domestic travel, and a passion for creating compelling and effective marketing experiences. You will also be a visible representative of the brand in Canada, leading presentations and engaging directly with potential partners.

Key Responsibilities

• Strategize, manage, and execute end-to-end marketing campaigns to increase lead volume and drive consultation bookings with prospective parent clients
• Build and manage a marketing calendar tailored to Canadian families and aligned with Crimson’s global strategy
• Develop and manage digital and content marketing initiatives, including blogs, ebooks, ads, webinars, case studies, and email campaigns
• Plan and execute live and virtual events across Canada—including school presentations, education expos, and Crimson-hosted parent events
• Represent Crimson in webinars and at live events, presenting confidently and engagingly to parents and students
• Identify and build relationships with potential partners such as schools, parent groups, academic organizations, and media outlets
• Lead the execution of a Canada-specific social media strategy across platforms like Facebook, Instagram, LinkedIn, etc
• Monitor performance of all marketing activities and adjust tactics based on lead and conversion metrics
• Travel regularly for events, conferences, and partnership meetings (estimated 20% of the role)

Ideal Candidate Profile

• 3–5 years of experience in marketing, ideally in education, youth-focused industries, or consumer services
• A strong pulse on the Canadian education market and what resonates with families
• A highly organized, Type A personality who thrives on managing multiple projects with attention to detail
• Confident public speaker and presenter—comfortable leading webinars, hosting events, and representing the brand
• Outgoing and collaborative with strong interpersonal skills, including experience in negotiating partnerships
• Experience with social media marketing and familiarity with platforms like Meta, LinkedIn, etc
• Working knowledge of tools such as Salesforce, Marketo, Google Analytics, Storyblok, or similar is a plus
• Strong writing skills and a good eye for design
• Bachelor’s degree or higher, ideally in marketing, communications, or a related field (with a degree from a US or UK university a plus)
• Willingness and ability to travel domestically as needed

Why Join Crimson?

• Play a leading role in helping Canadian students access top global universities
• Work with a mission-driven team focused on student impact and growth
• Be part of a fast-paced, global company with strong support from a talented international marketing team
• Enjoy autonomy, ownership, and the ability to shape local strategy in a high-growth environment

Why work for Crimson?

• Rapidly growing start up, with a flexible working environment where you will be empowered to structure how you work
• Limitless development and exposure - our internal promotions / role changes made up 33% of all recruitment last year
• 1000 individual training budget per year, we love to ‘Level Up’ (it’s one of our core values)!
• Radical Candor is a feedback approach we live by
• We’re a global player with 28 markets (and growing) across the globe. Most roles have the option to work from one of our many offices or remotely!

If you’re passionate about growing in a fast-paced, collaborative environment, and want to work with cutting-edge technology then we'd love to hear from you!

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