Creative Strategist (Paid Social)

jetfuel.agency; Remote; CAD 83,000 - 112,000; Full time

Job summary

A digital marketing agency is seeking a Creative Strategist to join their remote team. The role involves developing tailored content strategies, managing client accounts, and analyzing performance across various platforms. The ideal candidate should have a Bachelor’s degree in a related field, 3-5 years of experience in digital marketing, and proficiency in media buying. Strong communication, analytical skills, and leadership abilities are essential for this position.

Qualifications

• 3-5 years of experience in digital marketing and advertising.
• Exposure to media buying within multiple advertising platforms.
• Natural leader with the ability to motivate and drive teams.

Responsibilities

• Develop content strategy tailored to each client across various accounts.
• Ensure consistency in content approach across all marketing platforms.
• Create comprehensive reports with insights and recommendations.

Skills

Media buying knowledge

Content strategy development

Analytical skills

Excellent communication

Organizational skills

Leadership abilities

Education

Bachelor’s degree in Business, Marketing, or Advertising

Tools

Meta

YouTube

TikTok

Klaviyo

Attentive

Google Analytics 4

Job description

Company Description

Jetfuel.agency is a digital marketing agency specializing in growing businesses within the DTC and e-commerce space. Our clients are usually between $5M - $50M in size and rave about our agency’s ability to drive measurable performance, no BS attitude and our innovative, ground-breaking digital marketing strategies. We are a small, fast-growing agency. From content to paid media, we value people who have a strategic and analytical mindset no matter what they do.

Please note that we are a fully remote agency. We are looking for people who not only have a passion for marketing but will also contribute to our agency’s culture and team.

If you want to make an impact, working with clients such as Perfect Snacks, Vive Organic or Tate's Bake Shop and join a small, fast-growing agency that offers more learning opportunities to help your career vs. any other agency, this is the right place for you!

Job Description

Jetfuel.agency’s team is seeking a Creative Strategist to join our marketing team. You are entrepreneurial, a team player, researcher, and have a highly strategic, creative mindset when approached with a task. Being organized is key, and you are able to handle cross-team collaboration and testing and learning across several accounts within the DTC space.

You will be client facing during creative reporting calls and lead strategic conversations in order to grow our clients’ business. You are also proactive in finding ways to improve the agency’s tactics and help our team grow.

This position is fully remote, with regular weekly and monthly internal and client calls.

Qualifications

• Bachelor’s degree in Business, Marketing, Advertising or related field.
• Exposure to media buying within popular advertising platforms such as Meta, Youtube, Tiktok, Klaviyo, Attentive, etc.
• 3-5 years of experience in digital marketing and advertising
• Knowledgeable about content best practices across different platforms
• Excellent communicator who is able to craft and tell a consistent story to executives, team members and clients via written and verbal communication
• Able to balance long term strategy with short term results
• Deeply analytical with an entrepreneurial spirit
• Natural leader with ability to motivate, coach and drive teams forward
• Clear English speaker, reader and writer.
• Excellent organizational skills

Principal Responsibilities / Accountabilities

• Work with paid media managers and email marketers across multiple accounts to create a content strategy that is tailored to each client.
• Be a bridge between channels, ensuring that the approach to content is similar across all marketing platforms.
• Drive and manage overall content strategy to meet all client goals through campaign optimization.
• Create monthly, quarterly and annual creative/content reports with recommendations based on historical data.
• Research and stay up-to-date with content trends across popular social media platforms.
• Analyze ad performance using platform UIs such as Meta, Klaviyo, Motion, GA4, etc and give data led recommendations internally and externally.
• Discover new ways to accomplish client goals.
• Prioritize and manage client quarterly and ad-hoc requests to ensure on-time completion.
• Proactively grow and nurture client goals to scale, while also testing emerging platforms and strategic tactics.