Creative Lead – Marketing Specialist

Canada West Ski Areas Association; Area E (Beaverdell/West Boundary); On-site; CAD 80,000 - 100,000; Full time

Job summary

A leading ski resort operator in British Columbia is seeking a Creative Lead – Marketing Specialist to enhance brand storytelling and lead marketing campaigns. This full-time position involves working closely with different teams to strategize and execute innovative marketing initiatives. With strong Adobe skills and a portfolio in marketing, the ideal candidate will help promote the resort's offerings to local and international audiences while enjoying a range of employee benefits.

Benefits

Health benefits

Staff perks

Resort discounts

Year-round employment

Qualifications

• Minimum 5 years of professional experience in advertising, marketing, or design roles.
• Strong portfolio showcasing marketing campaigns and design work.
• Knowledge of digital marketing platforms, branding, and campaign analysis tools.

Responsibilities

• Contribute to planning and execution of marketing campaigns.
• Guide creative vision and oversee development of marketing materials.
• Collaborate with teams to align creative output with campaign strategies.

Skills

Marketing campaign strategy

Graphic design

Adobe Software proficiency

Communication skills

Project coordination

Collaboration

Detail-oriented

Education

Degree in Marketing, Graphic Design, or related field

Tools

Adobe Photoshop

Adobe Illustrator

Adobe InDesign

Job description

Creative Lead – Marketing Specialist

Location: Big White Ski Resort, BC (based on-mountain with occasional work from Kelowna office)
Job Type: Full-time, Year-Round, Permanent
Hours: 40 hours per week
Wage: $37.00 per hour
Benefits: Health benefits and resort perks

About Big White

Big White Ski Resort is Canada’s Favourite Family Resort, known for legendary Okanagan Champagne Powder, world-class terrain, and a welcoming community. We are passionate about creating unforgettable guest experiences both on and off the slopes, and our marketing team plays a key role in telling that story.

The Opportunity

We are seeking a Creative Lead – Marketing Specialist to join our in‑house marketing team. This role blends marketing campaign strategy, brand direction with creative leadership and design expertise.

Key Responsibilities

Marketing & Campaign Strategy

• Contribute to the planning and rollout of marketing campaigns, ensuring creative execution supports the resort’s positioning as Canada’s Favourite Family Resort.
• Analyse guest demographics, market research, and tourism trends to identify opportunities for campaign development.
• Advise internal stakeholders on creative approaches to strengthen brand storytelling and maximize campaign impact.
• Monitor campaign performance, preparing reports and recommending improvements.
• Support partnerships, collaborations, and community events with campaign‑driven creative assets.

Creative Leadership & Brand Direction

• Guide the creative vision for marketing campaigns, establishing brand guidelines and ensuring all collateral reflects consistent storytelling and guest engagement.
• Oversee the creative development and production of campaign materials (brochures, posters, trail maps, signage, merchandise graphics, digital assets), ensuring alignment with marketing objectives.
• Translate marketing strategies into compelling design directions for team members and external partners to execute under your guidance, ensuring creative work aligns with brand standards and campaign goals.
• Direct in‑house and contract photographers/videographers to produce social and multimedia content that supports campaign strategies.
• Maintain and evolve the resort’s visual identity system, reinforcing brand standards across all communications and platforms.

Collaboration & Workflow

• Work directly with Sales & Marketing leadership and other departments to align creative output with operational priorities and campaign strategies.
• Prioritise creative requests, overseen timelines, and track campaign outcomes to ensure efficiency and effectiveness.
• Collaborate with external agencies, contractors, and partners to deliver high‑quality campaign materials on time and on brand.

Skills & Experience

• Degree in Marketing, Graphic Design, or a closely related field (Required).
• Minimum 5 years of professional experience in advertising, marketing, or design roles, ideally within tourism, sports, or hospitality.
• Advanced proficiency in Adobe Software (Photoshop, Illustrator, InDesign) and other design tools.
• Strong portfolio showcasing marketing campaigns and design work.
• Knowledge of digital marketing platforms, branding, and campaign analysis tools.
• Excellent communication, collaboration, and project coordination skills.
• Creative, detail‑oriented, and results‑driven, with the ability to balance strategy, leadership, and design execution.

Why Join Big White?

• Be part of a collaborative, creative marketing team at Canada’s Favourite Family Resort.
• Enjoy year‑round employment in a mountain community.
• Access health benefits, staff perks, and resort discounts.
• Work on diverse projects reaching local, national, and international audiences.
• See your creative and strategic work directly enhance the guest experience.