Copywriter - Type 1

VML; Toronto; Hybrid; CAD 60,000 - 80,000; Full time

Job summary

A leading marketing agency is seeking an Intermediate Copywriter in Toronto, Canada. The role involves crafting compelling copy for various channels while collaborating closely with design teams. Candidates should have 3-4 years of copywriting experience and a portfolio that highlights significant work in brand storytelling. This position supports a hybrid work model, fostering creativity and collaboration. Join us to influence impactful, compelling communication.

Qualifications

• 3-4 years of professional copywriting experience, either in an agency or as in-house.
• Portfolio showcasing concept-driven campaigns and cohesive brand storytelling.
• Strong command of narrative structure, tone/voice, and persuasion techniques.

Responsibilities

• Translate briefs into messaging strategies and copy across various formats.
• Write headlines, body copy, and scripts reflecting brand voice.
• Work with art directors to present integrated ideas incorporating feedback.
• Develop voice/tone guidelines and messaging hierarchies.
• Create performance ads and conduct A/B testing.
• Craft content for motion graphics and collaborate during production.
• Edit and proof content for grammar and style consistency.
• Manage multiple workstreams and deliver on time.
• Collaborate with SEO partners for keyword and content alignment.

Skills

Copywriting

Brand storytelling

Collaboration

SEO knowledge

Job description

Who We Are

At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse.

Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences. Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work.

Type1 is a fully-integrated, dedicated super team made‑up of talented people from VML. Built exclusively for Volkswagen, we craft world‑class ideas for a world‑class brand—bold, award‑winning work that turns heads and moves audiences. From brand and retail to social, digital, and CRM, we deliver creativity that fires on all cylinders, across every moment of the consumer journey.

We’re seeking an Intermediate Copywriter to craft compelling, on‑brand copy that drives engagement and performance across integrated campaigns, product experiences, and content. You’ll translate strategy into clear messaging frameworks, collaborate closely with art directors and cross‑functional partners, and balance concepting with meticulous execution.

Key Responsibilities

• Translate briefs into messaging strategies, narratives, and copy across digital, social, email, web, print, OOH, and video/radio.
• Write headlines, body copy, taglines, CTAs, scripts, and website copy that reflect brand voice and meet business objectives.
• Partner with art directors to concept integrated ideas; present work with clear rationale and incorporate feedback thoughtfully.
• Develop and maintain voice/tone guidelines, messaging hierarchies, and value proposition frameworks.
• Create and optimize performance ads; plan A/B tests and iterate using qualitative and quantitative insights.
• Script content for motion graphics, video, and audio; collaborate with producers during pre‑production, recording, and post.
• Edit and proof for grammar, style, and consistency; manage file/version control.
• Manage multiple workstreams, estimate level of effort, and deliver on time and within scope.
• Collaborate with SEO partners to align on keywords, metadata, and content structure.

Qualifications

• 3-4 years of professional copywriting experience (agency or in‑house).
• Portfolio showcasing concept‑driven campaigns, digital‑first copy, performance creative, and cohesive brand storytelling.
• Strong command of headline writing, narrative structure, tone/voice, and persuasion across channels.
• Experience presenting to stakeholders and explaining creative decisions with data and insight.

We believe the best work happens when we’re together, fostering creativity, collaboration, and connection. That’s why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.