Copywriter

IFG International Financial Group Ltd; South Frontenac; On-site; CAD 60,000 - 80,000; Full time

Job summary

A prominent financial institution in Ontario is hiring a Copywriter for a 12-month contract. The role involves collaborating in Agile teams to deliver email campaigns, ensuring adherence to brand standards, and translating complex information into clear copy. Candidates should have 5+ years of experience in writing and a degree in English or Journalism. Interested applicants should email their resume in MS Word format.

Qualifications

• 5+ years of experience writing and editing copy.
• Solid understanding of WCAG and inclusive design.
• Experience in digital marketing.

Responsibilities

• Participate in Agile teams for email campaign delivery.
• Maintain editorial standards across communications.
• Present and revise copy decks to stakeholders.

Skills

Strong writing and editing skills

Ability to work in Agile teams

Exceptional communication skills

Brand alignment knowledge

Education

Degree in English or Journalism

Tools

MS Office

Sales Force Marketing Cloud

Job description

Overview

Our client, a Top 5 bank in Canada is looking to hire a Copywriter team for an initial 12-month contract with a high possibility of extension and conversion. This role is 5 days a month in the office in downtown Toronto.

Project: Part of pilot POD to bring Copywriting in-house for day-to-day operations.

• Collaboration within Agile Teams: Actively participate in cross-functional Agile pods to deliver email campaigns through the Sales Force Marketing Cloud platform, managing multiple projects simultaneously while adhering to tight deadlines.
• Editorial Standards Management: Maintain and update editorial standards, ensuring consistency across all communications, and share these standards with team members for adherence and improvement.
• Stakeholder Communication: Present and revise copy decks during in-person stakeholder review meetings with executives and partners, leveraging exceptional interpersonal and communication skills to align content with goals.
• Cross-Disciplinary Coordination: Work closely with designers, translators, developers, and other pod members to understand campaign objectives, technical constraints, and legal/regulatory requirements.
• Brand Alignment: Ensure all content strictly adheres to CIBC Brand guidelines, enhancing the overall brand consistency and client experience.
• Simplifying Complex Information: Translate complex business objectives and technical information into clear, simple, and compelling language for diverse audiences.
• Project Delivery and Execution: Ensure timely execution of deliverables by aligning copy solutions with campaign objectives, incorporating feedback, and following established review and approval processes.

Must-Have Skills

• 5+ years of experience writing, editing, proofing copy across various platforms.
• Degree/diploma in English, Journalism or equivalent experience and certifications
• Solid understanding of WCAG accessibility requirements and inclusive digital design principles
• Experience in digital marketing
• Proficiency in MS Office products

Nice to Have

• Familiarity with technologies such as HTML, and content management systems
• Working knowledge of Sales Force Marketing Cloud
• Working knowledge of Adobe Experience Manager (AEM).

If you are interested & qualified for this opportunity, please send your updated resume in MS Word format to [e-mail]