Content Program Manager

Fidelity Canada; Toronto; On-site; CAD 70,000 - 90,000; Full time

Job summary

A leading financial services company is seeking a Content Program Manager to enhance organic awareness and lead generation through strategic content development. This hybrid role offers flexibility, competitive compensation, and comprehensive benefits, including health coverage and professional development. Ideal candidates should have a degree in a related field and at least 2 years of relevant experience.

Benefits

Flexible working arrangements

Comprehensive health benefits

Parental leave top-up

Generous time off policy

Qualifications

• Minimum 2 years of experience in marketing or communications.
• Familiarity with content management platforms.
• Fundamental understanding of SEO and digital marketing.

Responsibilities

• Drive organic awareness and adoption for business lines.
• Develop data-driven content based on market trends.
• Manage contracted writers to create targeted content.

Skills

Content creation

Digital marketing

SEO best practices

Project management

Education

University degree in Marketing, Communications, Journalism, or English

Tools

Adobe Experience Manager

Job description

Job Description

Overview

This is a hybrid role with a mix of remote and in‑office working. Current work authorization for Canada is required for all openings.

Who We Are

At Fidelity, we’ve been helping Canadian investors build better financial futures for over 35 years. We offer individuals and institutions a range of trusted investment portfolios and services and we’re constantly seeking to find new and better ways to help our clients. As a privately owned company, we boldly embrace innovation in all areas as we continue to grow our business into the future. Working with us means you’ll be part of a diverse and dedicated group of people who make a real difference for our clients and communities every day. You’ll have a wide range of opportunities to grow and develop your career in an inclusive environment where you’ll feel valued and supported to be your best – both personally and professionally.

What We Do

The Content Program Manager is responsible for driving organic awareness, acquisition, and adoption for our emerging lines of business. As a member of the Content Marketing team, they will help in developing and implementing existing strategic plans that successfully contribute to our lead generation targets. Using a digital‑first approach and a customer‑centric view, they create compelling content and campaigns that resonate with our defined customer segments and strategically nurture leads throughout the customer journey.

How You’ll Make an Impact

• Develop, in collaboration with external agency, content that supports all lines of business.
• Develop purposeful, data‑driven content based on market and consumer trends, research, and analysis to engage relevant audiences and help drive organic search traffic.
• Manage and collaborate with contracted writers through briefs to develop keyword‑and‑Generative AI‑targeted content.
• Support integrated marketing programs for new and existing clients, including onboarding, cross‑selling, retention, and platform adoption programs to drive KPIs such as sign‑ups, account openings, downloads, etc.
• Ensure compliance with communication policies, procedures, and brand standards.

What You Will Bring

• Ensure compliance with communication policies, procedures, and brand standards.
• Experience creating tailored and engaging content in a variety of formats and styles to convert audiences.
• Fundamental understanding of levers across acquisition and lifecycle marketing. Fundamental understanding of search engine optimization (SEO), including best practices and tools for content.
• Demonstrate a keen interest and foundational understanding of generative AI tools and agentic applications for content creation and content optimization.
• Ability to autonomously manage multiple projects in a fast‑paced, deadline‑driven environment, changing focus and priorities.
• Strong attention to detail with the ability to ensure operational compliance in a highly regulated environment with minimal supervision and edits required to meet compliance requirements.
• Familiarity with content management platforms (experience with Adobe Experience Manager is an asset).

What We’re Looking For

• University degree in a related field (Marketing, Communications, Journalism, English) or equivalent experience.
• 2+ years of experience gained in a marketing or communications function.
• Experience working within the asset management industry or similar financial services organization would be an asset.

Benefits & Perks

• Flexible working arrangements – 100% remote, hybrid, and in‑office options.
• Competitive total compensation, including company contributions to your group RRSP without a matching requirement from you.
• Comprehensive health benefits that start on your first day, with 100% employer‑paid premiums that include up to $5000 annually for mental health services and therapy.
• Parental leave top‑up to 100% of your salary for a period of 25 weeks.
• Up to $650 for home office equipment.
• Generous time off policy, including 2 paid days annually to volunteer at a charity of your choice.
• Diversity and inclusion programs, including an active network of Employee Resource Groups.
• Extensive professional development opportunities, including access to over 11,000 training and development courses, tuition reimbursement, and monetary rewards for completing a required designation.

Fidelity Canada Statement

We care a lot about fostering a compassionate, people‑centric culture, and are proud to have been named one of Canada’s Top 100 employers for the last five years.

Fidelity Canada is an equal opportunity employer.

Fidelity Canada is committed to fostering a diverse and inclusive workplace. We will consider all qualified applicants for employment regardless of race, color, religion, sex, sexual orientation, gender identity or expression, national or ethnic origin, age, disability, family status, protected veterans’ status, Aboriginal/Native American status or any other legally‑protected ground.

Accommodation during the application process

Fidelity Canada welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in the selection process. If you require an accommodation, please email us at [e-mail].

No telephone inquiries or agencies please. We thank all applicants for their interest, please be advised that only those selected for an interview will be contacted.

Why Work at Fidelity?

We are proud to be recipients of the following:

Awards

• Canada’s Top 100 Employers – Greater Toronto’s Top Employers, Canada’s Top Family‑Friendly Employers, Canada’s Top Employers for Young People.
• Great Place To Work® Certified – Best Workplace for Inclusion, Best Workplace for Mental Wellness, Best Workplace for Today’s Youth, Best Workplace for Women, Best Workplace in Financial Services & Insurance, Best Workplace in Ontario, Best Workplace with Most Trusted Executive Teams.
• LinkedIn Top Companies in Canada.
• Human Resource Director (HRD) – Best Place To Work – HRD 5‑Star Benefit Program, HRD 5‑Star Diversity & Inclusion Employer.
• Designations – Canadian Compassionate Companies – Certified, Benefits Canada’s Workplace Benefits Award – Future of Work Strategy, TalentEgg National Recruitment Excellence Award – Special Award for Diversity & Inclusion in Recruiting, Canadian HR Reporter’s Most Innovative HR Team.

Fidelity Canada is an equal opportunity employer.