Content Marketing Manager

Menlo Ventures; Canada; Hybrid; CAD 80,000 - 107,000; Full time

Job summary

A leading tech company is seeking a Content Marketer to manage content strategy and production. You will create high-quality B2B assets, enhance SEO practices, and collaborate across teams. The ideal candidate has over 4 years of experience in tech content creation and is skilled in tools like Webflow and Pardot. This remote role allows for a hybrid model for local team members.

Benefits

Health benefits

Retirement planning

Learning & development budget

Wellness support

Team-building activities

Qualifications

• 4+ years B2B tech content experience.
• Impeccable communication and editing skills.
• Hands-on experience with Webflow and Pardot.
• Confident with SEO practices and optimization.

Responsibilities

• Own the content program end to end.
• Create high-quality B2B content assets.
• Set up light automations in Pardot.
• Conduct keyword research and on-page optimization.
• Collaborate with marketing and sales teams.

Skills

B2B tech content creation

Communication and editing

Tech-savvy operation

SEO knowledge

Tools

Webflow

Pardot

Salesforce

Ahrefs/Semrush

Job description

The Role

Reporting to the Director of Content Marketing, you’ll run a tight editorial engine that drives awareness, search growth, and pipeline for an enterprise B2B audience. You’ll plan the calendar, build and repurpose content across formats, and use automation and AI to move fast—without sacrificing quality.

What Will I Be Doing

• Own the content program end to end, aligning content strategy to awareness metrics and overall marketing campaigns: strategy, editorial calendar, production, publishing in Webflow, and distribution across email, social, and sales channels.
• Create high-quality assets (reports/guides, SEO posts, case studies, webinar decks/scripts, emails, social copy) aligned to enterprise buying stages.
• Scale with tech: set up light automations in Pardot (Engagement Studio, automation rules, scoring/grading), manage Salesforce Campaign hierarchy/UTMs, and build repeatable content templates in Webflow CMS.
• SEO as a habit: do topic/keyword research, plan clusters, brief writers (including AI), optimize on-page elements, and iterate based on performance.
• Write for humans and AI: structure content with clear headings, entity-rich summaries, TL;DRs, FAQs, and metadata that makes it easy for assistants/search to surface.
• Partner across GTM: collaborate with Product Marketing, Demand, Sales, and Customer Marketing on narratives, launches, and enablement.

The ideal candidate will be comfortable:

• driving awareness (being held accountable to a number), creating unique and memorable content in a variety of formats, and collaborating across all of Marketing, Sales and Product.
• building your own custom GPTs to automate portions of your workflow or aid in your own research
• drafting a storyboard for a new video, whipping up a social post, and writing a good blog post

Qualifications

Don’t meet every single requirement? Studies have shown that women and people of color are less likely to apply to jobs unless they meet every qualification. At Affinity, we are dedicated to building a diverse, inclusive, and authentic workplace, so if you’re excited about this role but your past experience doesn’t perfectly align with the qualifications above, we encourage you to apply anyways. You may be just the right candidate for this or other roles.

Required

• 4+ years creating B2B tech content (SaaS preferred); you can explain complex ideas simply and persuasively.
• Impeccable communicator and editor: crisp prose, strong headlines, clean structure.
• Tech-savvy operator: hands-on with Webflow (or similar CMS); comfortable wiring Pardot automations and working inside Salesforce Campaigns; you use AI tools to draft, summarize, and repurpose.
• SEO-minded: confident with keyword research, briefs, on-page optimization, optimizing for search engines and "answer engines" or LLMs, and measuring results.
• Enterprise B2B range: you’ve shipped guides/reports, SEO articles, case studies, webinar content, emails, and social that support awareness and pipeline.
• Nice-to-haves: basic HTML/CSS for Webflow tweaks; familiarity with CRMA/Looker, GA4, and an SEO platform (Ahrefs/Semrush).

Work Location: Remote or Toronto, Canada

For those located in Toronto, for this role we’re embracing a hub-hybrid model, designed to balance flexibility with meaningful in-person collaboration. Team members within commuting distance are expected in-office 2–3 days per week, typically Tuesday through Thursday. We believe great things happen when people come together intentionally to connect, create, and build momentum as a team.

What you\'ll enjoy at Affinity:

• We live our values: As owners, we take pride in everything we do. We embrace a growth mindset, engage in respectful candor, act as playmakers, and "taste the soup" by diving deep into experiences to create the best outcomes for our colleagues and clients.
• Health Benefits: We cover both you and your dependents\' extended health benefit premiums and offer flexible personal & sick days to support your well-being.
• Retirement Planning: We offer an RRSP plan to help you plan for your future.
• Learning & Development: We provide an annual education budget and a comprehensive L&D program.
• Wellness Support: We reimburse monthly for things like home internet, meals, and wellness memberships/equipment to support your overall health and happiness.
• Team Connection: Virtual team-building activities and socials to keep our team connected, because building strong relationships is key to success.

A reasonable estimate of the current range is $80,000 - $107,000 CAD base. Within the range, individual pay depends on various factors including geographical location and review of experience, knowledge, skills, abilities of the applicant.

About Affinity

With more than 3,000 customers worldwide and backed by some of Silicon Valley's best firms, Affinity has raised $120M to empower dealmakers to find, manage, and close more deals. Our Relationship Intelligence platform uses the wealth of data exhaust from trillions of interactions between Investment Bankers, Venture Capitalists, Consultants, and other strategic dealmakers to deliver automated relationship insights that drive over 450,000 deals every month. We are proud to have received Inc. and Fortune Best Workplaces awards as well as to be Great Places to Work certified for the last 5 years running. Join us on our mission to make it possible for anyone to cultivate and fully harness their network to succeed.

We use E-Verify

Our company uses E-Verify to confirm the employment eligibility of all newly hired employees. To learn more about E-Verify, including your rights and responsibilities, please visit www.dhs.gov/E-Verify.