Content Marketing Lead, Health & Dental (Remote)

PolicyMe; Remote; CAD 115,000 - 134,000; Full time

Job summary

A leading digital insurance company in Canada is seeking a strategic Content Marketing Manager to own and scale the Health and Dental content vertical. This role involves developing content strategies, managing writers, and driving SEO visibility. Ideal candidates will have 3-6 years of experience in content marketing, a strong background in SEO, and the ability to balance brand and performance. This position offers remote work flexibility and competitive compensation of $115,500–$134,000 CAD.

Benefits

Generous PTO - 20 vacation days

Comprehensive benefits plan

Investment in professional development

Remote work flexibility

Access to stock options

Qualifications

• 3–6+ years of experience in content marketing, ideally in a digital-first company.
• Proven ability in managing a content vertical or program end to end.
• Strong background in SEO with AEO best practices.

Responsibilities

• Own and scale the content strategy for the Health and Dental vertical.
• Drive SEO and AEO visibility to enhance discoverability.
• Manage writers and maintain editorial workflows.

Skills

Content strategy

SEO

Editorial judgment

Data literacy

Tools

Google Search Console

GA

Ahrefs

SEMrush

Job description

A leading digital insurance company in Canada is seeking a strategic Content Marketing Manager to own and scale the Health and Dental content vertical. This role involves developing content strategies, managing writers, and driving SEO visibility. Ideal candidates will have 3-6 years of experience in content marketing, a strong background in SEO, and the ability to balance brand and performance. This position offers remote work flexibility and competitive compensation of $115,500–$134,000 CAD.