Consultant, eCommerce Digital Merchandising

Canadian Tire; Toronto; On-site; CAD 70,000 - 90,000; Full time

Job summary

A leading Canadian retail company is seeking a Consultant, eCommerce Digital Merchandising to optimize online shopping experiences. You will manage content in Adobe Experience Manager and analyze performance metrics to enhance customer engagement. Ideal candidates have 3+ years in digital merchandising and strong analytical skills, with a commitment to delivering a customer-centric approach.

Benefits

Competitive salary

Learning programs

Profit sharing

Retirement benefits

Mental health benefits

Qualifications

• 3+ years of digital merchandising, eCommerce content management, or site operations experience.
• Strong analytical skills with experience in Google Analytics, Adobe Analytics, or similar tools.
• Experience with Automotive, Home Tools, Seasonal & Gardening, Home Living, and eCommerce Strategy.

Responsibilities

• Build, update, perform QA, and maintain content pages and promotional placements.
• Monitor site performance and customer behaviour using analytics tools.
• Collaborate with UX, Marketing, Analytics, and Merchandising teams.

Skills

Digital merchandising experience

Analytical skills

Communication skills

Project management

Customer-centric mindset

Detail-oriented

Tools

Adobe Experience Manager

Google Analytics

Microsoft Office

Job description

Overview

Note: This role has 6 openings across our Automotive, Home Tools, Seasonal & Gardening, Home Living, and eCommerce Strategy lines of business.

The Consultant, eCommerce Digital Merchandising is responsible for executing and optimizing digital merchandising across our eCommerce website to deliver engaging, conversion-focused, and customer-centric shopping experiences. This role combines hands-on merchandising in Adobe Experience Manager (AEM) and Adobe Target with analytics-driven decision-making to continually improve content placement, navigation, product presentation, and promotional execution.

Working closely with the Digital Merchandising Operations, Merchandising, UX, Marketing, and Analytics teams, the Consultant ensures that product stories, seasonal campaigns, and curated content are delivered seamlessly to the customer while meeting commercial goals and business objectives. You will help run the day-to-day operations of the Digital (eCommerce) Merchandising team at Canadian Tire Retail to deliver a best-in-class customer experience. The Digital Merchandising team is responsible for driving eCommerce and brick-and-mortar sales by working collaboratively across the organization to execute a strong digital strategy that prioritizes the customer and drives results for the business.

What you’ll do:

Digital Merchandising Execution

• Build, update, perform QA, and maintain content pages, landing pages, and promotional placements through authoring in AEM
• Ensure digital merchandising aligns with merchandising priorities, seasonal strategies, and promotional calendars
• Manage and optimize browse & discovery through filter optimizations, taxonomy monitoring, page redesigns, onsite search and navigation improvements
• Identify Email merchandising opportunities, build briefs and collaborate with the Digital Delivery team to ensure audiences are optimized

Optimization & Analytics

• Monitor site performance and customer behaviour using analytics tools (Google Analytics, Adobe Analytics, Quantum Metrics, Looker Studio, etc.) to identify opportunities for improvement
• Analyze customer search and browsing behavior, top search terms, and high-traffic areas to implement strategies that enhance the overall customer experience
• Test and refine merchandising placements, content layouts, and navigation for optimal customer engagement
• Extract sales data and reporting using tools such as ThoughtSpot and Microsoft Excel to analyze results of digital merchandising initiatives

Collaboration & Cross-Functional Support

• Collaborate with UX, Marketing, Analytics, and Merchandising to ensure a seamless and best-in-class online customer experience
• Provide feedback on UX and site functionality improvements based on data and customer feedback
• Collaborate with cross-functional teams to identify and implement opportunities for optimizing operational processes, enhancing efficiency, and improving overall productivity

Governance and quality assurance

• Maintain brand and merchandising standards across the website experience
• Conduct regular site audits to ensure content accuracy, image quality, and functional links
• Follow established workflows and approval processes to ensure accuracy and timely delivery

What you bring:

• 3+ years of digital merchandising, eCommerce content management, or site operations experience
• Experience with Adobe Experience Manager (AEM) or similar CMS platforms
• Strong analytical skills (analyzing, organizing, visualizing, and presenting data) with experience in tools such as Google Analytics, Adobe Analytics, or similar
• Adaptable and flexible with the ability to multitask and prioritize tasks in a fast-paced environment
• Strong communication and collaboration skills for cross-functional teamwork
• Detail-oriented with excellent organizational and time management skills and experience managing projects
• Experience with Automotive, Home Tools, Seasonal & Gardening, Home Living, and eCommerce Strategy lines of business
• Understanding of eCommerce best practices, UX principles, SEO fundamentals, Marketing and Digital Marketing principles
• Proficient with Microsoft Office (Excel, PowerPoint, Word)
• Customer-centric mindset with strong problem-solving skills to drive effective merchandising tactics and promotional strategies
• Critical thinking skills with natural curiosity and desire to learn

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About Us

Canadian Tire Corporation, Limited (“CTC”) is one of Canada’s most admired and trusted companies. With more than 90 Owned Brands, 1,700 retail locations, financial services, eCommerce capabilities, and leading merchandising strategies, we innovate with purpose for our customers at every level of our business. We offer competitive salaries and wages, store discounts, learning through our Triangle Learning Academy, Profit Sharing, and retirement and savings programs for eligible employees. We provide enhanced flex benefits, including mental health benefits up to $5,000 per year for eligible employees and their families. Join us in helping to make life in Canada better through our Core Values: we are innovators and entrepreneurs at our core, outcomes drive us, inclusion is a must, we are stronger together, and we take personal responsibility. Join us where there’s a place for you here.

Our Commitment to Diversity, Inclusion and Belonging

We are committed to fostering an environment where belonging thrives, and diversity, inclusion and equity are infused into everything we do. We believe in building an organizational culture where people are consistently treated with dignity while respecting individual religion, nationality, gender, race, age, perceived ability, spoken language, sexual orientation, and identification. We are united in our purpose of being here to help make life in Canada better.

Accommodations

We stand firm in our Core Value that inclusion is a must. We welcome and encourage candidates from equity-seeking groups. Should you require accommodation in applying for this role, or throughout the interview process, please let us know when contacted and we will work with you to meet your needs.