Communications Specialist

Brant Haldimand Norfolk Catholic District School Board; Brantford; On-site; CAD 69,000 - 80,000; Full time

Job summary

A local educational institution in Brantford seeks a Communications Specialist to manage communications strategies, create engaging content, and support community relations. The ideal candidate possesses a diploma in a relevant field and has 2-3 years of related experience, along with excellent interpersonal and problem-solving skills. Knowledge of AI and various digital tools is highly desirable. Essential duties include overseeing social media, content development, and crisis communication. This position is permanent and full-time, with a salary range of $69,920 to $79,243.

Qualifications

• Completion of diploma in Communications, Public Relations, Marketing or equivalent.
• Minimum of 2-3 years of related experience.
• Experience in communications and customer service.

Responsibilities

• Plan and implement communications strategies for a positive reputation.
• Create dynamic content for various platforms.
• Assist with crisis communication efforts.

Skills

High level of professionalism

Experience utilizing Artificial Intelligence (AI)

Excellent interpersonal skills

Knowledge of social media trends

Strong problem-solving skills

Education

Diploma in Communications, Public Relations, Marketing or related field

Tools

Microsoft Office Suite

WordPress (or other CMS)

Adobe Creative Suite

CANVA for Education

Job description

Communications Specialist

Position: Permanent Full-time - 35 Hours Per Week - Monday to Friday - 12 months Position (1.0 FTE)

Salary range: $69,920 to $79,243

Start date: Immediately; Duration: Permanent

Reporting to: Manager of Communications and Community Relations

Member of the Communication Services Team responsible for planning and implementing district communications strategies, executing associated tactics, and utilizing technologically advanced platforms to build a positive reputation and relationships with internal and external communities reflecting BHNCDSB’s commitment to Human Rights, Equity and Well-Being.

Qualities / Skills / Specialized Knowledge

• High level of professionalism and the ability to handle confidential and sensitive matters.
• Knowledge of the education sector is considered an asset.
• Experience utilizing Artificial Intelligence (AI) to enhance output.
• Excellent skills using Microsoft Office Suite (emphasis on SharePoint), WordPress (or other CMS), Adobe Creative Suite, SMORE, CANVA for Education, Metricool (or other multi-publishing utilities).
• Excellent interpersonal skills with effective communication skills, both orally and in writing.
• Knowledge of industry best practices and emerging trends in social media, website, branding design and production.
• Ability to work both independently and part of a team.
• Strong problem-solving skills and the ability to make decisions.

Education / Experience And Qualifications

• Completion of diploma in Communications, Public Relations, Marketing or related education with equivalent experience will be considered.
• Minimum of 2-3 years of related experience in the field of Public Relations, Communications or similar role.
• Experience in communications, customer service and administrative coordination.
• Commitment and accountability to human rights, equity, reconciliation, anti-racism and anti-oppression using responsive strategic communications and community engagement approaches.
• Ability to write and edit communication content with accuracy and professionalism.
• Assist with distributing approved messages during emergencies as directed by senior staff.
• Management of digital platforms and social media channels for an established brand or organization with diverse and engaged audiences.
• Clear and effective written and verbal communication skills.
• Excellent critical thinking skills and the ability to exercise good judgement when solving problems quickly and effectively.
• The successful applicant will be required to work after hours based on system needs.
• Ability to perform required physical tasks including lifting, carrying and moving objects. Applicants should be comfortable performing these tasks as a part of their daily responsibilities.
• Valid driver’s license and use of a personal vehicle required.

Key Job Requirements

Content Creation & Digital Engagement

• Collaborate on the creation of dynamic content that promotes the board’s strengths, programs, and student achievements across platforms.
• Support increased media coverage and brand visibility across platforms.
• Responsible for planning, developing, implementing, and maintaining internet and intranet content which includes – but is not limited to – graphic design, publishing, and content creation, ensuring compliance with AODA guidelines and communications best practices.

Strategic & Crisis Communications

• Support the District’s Strategic Plan with respect to strategic communications and marketing initiatives that are aligned with the board’s goals and community engagement priorities.
• Assist the Manager with crisis communication efforts, ensuring timely, accurate messaging and maintaining the board’sli>
• Regularly audit web pages and maintain an editorial calendar and workflow to ensure timely website content creation and updating of content, as required.
• Monitor all social media and communication channels including various district-level email accounts.

Writing and Editing

• Produce digital and print materials using superior research, writing, editing, and publishing skills. Examples include – but are not limited to – media releases; communications for internal and external audiences; training material; speeches; brochures; scripts; institutional advertisements; social media content; briefing notes; key messages; and other materials.

Training