Co-Founder / CRO / Sales and Marketing

Kera; Toronto; On-site; CAD 150,000 - 200,000; Part time

Job summary

A property management technology firm in Toronto is seeking a Co-Founder and Head of Sales to own the sales cycle from lead generation to close. This unpaid role offers equity ownership, ranging from 10% to 20%, based on experience. Responsibilities include managing HubSpot, generating a sales pipeline through various prospecting methods, and conducting product demos. Ideal candidates will have 2+ years in sales, strong communication skills, and an entrepreneurial mindset. This position promises impactful growth and ownership opportunities.

Qualifications

• 2+ years of sales experience (SDR/BDR/AE or similar), ideally SaaS or outbound.
• Strong communication skills, both written and verbal.
• Comfortable with tools like HubSpot and working in a structured way.

Responsibilities

• Own the full sales cycle from lead generation to close.
• Generate pipeline through outbound, partnerships, and creative prospecting.
• Run product demos and drive deals forward with urgency and clarity.

Skills

Sales experience, ideally in SaaS

Strong communication skills

Entrepreneurial mindset

Comfortable with HubSpot

Job description

Company

Kera is building a modern property management platform for landlords and property managers. We are looking for a Co-Founder and Head of Sales who wants real ownership, real responsibility, and real upside. You will build the sales function from scratch, shape our go to market, and close the first wave of customers alongside the founding team.

Compensation

This is an unpaid co-founder role. Equity is the only compensation, ranging from 10% to 20%, based on experience and expected contribution (final terms discussed in the later stages).

What you will do

• Own the full sales cycle from lead generation to close
• Generate pipeline through outbound, partnerships, and creative prospecting
• Cold Calling & Outbound Prospecting: Proactively reach out to potential customers via phone and other outbound channels to qualify leads, book demos, and drive pipeline
• Run product demos and drive deals forward with urgency and clarity
• Manage HubSpot with clean notes, stages, and metrics
• Build sales materials, scripts, and repeatable playbooks
• Help onboard new customers and turn them into long-term users
• Report weekly on pipeline, wins, learnings, and next steps

What we are looking for

• 2+ years of sales experience (SDR/BDR/AE or similar), ideally SaaS or outbound
• Strong communication skills, both written and verbal
• Comfortable with tools like HubSpot and working in a structured way
• Entrepreneurial mindset, high ownership, and willingness to learn fast

Expectation setting

This is new business sales for an early-stage product. There is no big brand to lean on. It will be hard, fast-paced, and require persistence. If you execute, it will be extremely rewarding with real growth, real impact, and meaningful ownership.