Buyer, Digital Investment & Activation

Horizon Media; Toronto; On-site; CAD 55,000 - 65,000; Full time

Job summary

A digital marketing firm in Toronto is seeking a Buyer, Digital Investment & Activation. The role involves executing and optimizing digital media campaigns across multiple channels. The ideal candidate should have 2-4 years of experience in digital media, strong analytical and negotiation skills, along with proficiency in tools like Google Ads and Meta. This position offers a salary range of $55,000 - $65,000 and emphasizes independent problem-solving in a fast-paced environment.

Qualifications

• 2-4 years of digital media experience required.
• Certificates in Google, Meta, TikTok, The Trade Desk, and Amazon Ads are assets.
• Ability to work independently and manage time effectively.

Responsibilities

• Negotiate and execute digital media campaigns.
• Ensure proper setup of campaign tags and pixels.
• Monitor campaign performance and make optimization recommendations.
• Assist in client management and reporting.

Skills

Digital media experience

Video buying experience

Microsoft Office suite (Excel, PowerPoint)

Campaign management (Google Ads, Microsoft Ads)

Programmatic campaigns (DSPs)

Strong writing and presentation skills

Analytical skills

Time management and organizational skills

Creative problem solving

Tools

Google Ads

Microsoft Ads

Reddit

TikTok

Pinterest

Meta (Facebook)

Twitter

Amazon DSP

The Trade Desk

DV360

Job description

Job Description

We are currently seeking a highly motivated Buyer, Digital Investment & Activation to join our growing team in Canada. This individual will primarily be responsible for executing campaign activity across display, video, social, and SEM. The knowledge acquired from ongoing campaign observations will also funnel into planning considerations. Ultimately, this role should drive performance and innovation at the campaign level to deliver the best digital media opportunities for the clients.

Main Duties and Responsibilities

• 40% - Media buying execution. Negotiate, sign IOs, and execute campaigns across digital channels.
• 20% - Campaign set up. Ensure that all proper tags and site pixels are set up and tested prior to campaign launch date to ensure flawless campaign execution.
• 25% - Campaign management. Daily check of social and SEM activity and weekly check-in of display and video activity to gauge campaign pacing and highlight potential areas of optimization. Some of this work may be done alongside the Data Analyst. Be in contact with reps as needed to troubleshoot any ongoing issues that may impede campaign delivery.
• 10% - Assist with Reporting. While the Data Analyst will maintain the lead on client reporting, the Buyer, Digital Investment & Activation will aid as needed.
• 5% - Client management and presentations. As needed, assist with client management pertaining to campaign activity. Present documentation to client (i.e. campaign wrap up reports).

Supervisory Responsibilities

Assist with supervision of Media Assistant as needed.

Knowledge and Skills Required

• 2-4 years of digital media experience.
• Video buying experience is an asset.
• Advanced computer knowledge of Microsoft Office suite of tools (Excel, PowerPoint, etc.).
• Experience inputting, managing, and analyzing campaigns through Google Ads, Microsoft Ads, Reddit, TikTok, Pinterest, Meta, and Twitter.
• Experience inputting, managing, and analyzing programmatic campaigns through major DSPs (Amazon, The Trade Desk, DV360).
• Strong writing, presentation, strategic, and analytical skills.
• Able to work independently with excellent time management and organizational skills.
• Problem solver with the ability to develop creative solutions in a fast-paced environment.

Certificates, licenses and registrations: Google, Meta, TikTok, The Trade Desk, and Amazon Ads certifications an asset.

Physical Activity and Work Environment

N/A

Disclosures

The statements herein are intended to describe the general nature and level of work being performed by employees and are not to be construed as an exhaustive list of responsibilities, duties and skills required of personnel so classified. Furthermore, they do not establish a contract of employment and are subject to change at the discretion of the employer.

In our recruitment process

In our recruitment process, we may use AI-powered tools to help identify potential candidates for this role.

Accommodations

Applicants with disabilities who may need a reasonable accommodation during the interview/hiring process should email [e-mail].

Salary Range

$55,000.00 - $65,000.00