Business Systems Analyst
We pride ourselves on a culture of creativity, collaboration, and a commitment to pushing the boundaries. If you're a highly motivated and skilled specialist passionate about the gaming industry, we want you to join our team. This is a full-time IN OFFICE position in Vaughan (Toronto).
Position Overview
As the Senior Business Analyst ( heavy Data experience) you will be in a critical position driving data-driven decision-making, optimizing business performance, and shaping the strategic direction of the gaming brands role within the company!
Main Responsibilities
- Analyze “gaming” economies and metrics to understand their interdependencies and drive data-informed decisions.
- Develop models to forecast the impact of changes on player behavior, retention, and revenue.
- Conduct financial performance evaluations, revenue forecasting, and cost optimization analyses.
- Analyze large datasets to uncover actionable trends in player behavior and game performance.
- Track key business metrics to assess the effectiveness of gaming products/features/events, marketing campaigns, and revenue-generating initiatives and take corrective actions as needed based on performance insights.
- Manage and execute hands‑on configurations within CRM and other operational systems to support marketing campaigns, player segmentation, and feature rollouts.
- Collaborate with the team to optimize acquisition, retention, and monetization strategies using data-driven insights.
- Provide recommendations to enhance game features and in‑game economies based on analytical findings.
Requirements
- Bachelor’s degree in Statistics, Math, Engineering, Economics, or another quantitative field.
- Proficient in SQL and experience with complex data queries.
- Strong analytical and problem‑solving capabilities and attention to detail.
- Excellent communication skills, with the ability to simplify complex data into actionable insights.
- Passion for the social gaming industry and an adaptable attitude.
- Personal values - Proactiveness, assertiveness, goals and not tasks driven self‑management.
Nice to haves
- Experience with PowerBI.
- Familiarity with statistical tools and models (R, SAS).
- Previous supervisory/managerial experience.
Benefits
- Exciting projects using cutting‑edge technologies.
- Collaborative and supportive work environment.
- Competitive salary and bonuses.
- Opportunities for career development, growth and advancement.
- Fantastic company events.
- Benefits including extended healthcare, dental care, vision care, and disability insurance.
- On‑site leisure facilities.
- On‑site parking.