Business Development Representative

SinaLite; Toronto; On-site; CAD 45,000 - 70,000; Full time

Job summary

SinaLite is seeking a motivated individual to join their B2B sales team. This role involves generating new business opportunities through proactive outreach and collaboration with Account Executives. With a supportive culture and clear career growth paths, this position offers the chance to develop sales skills in a dynamic environment. Join us to help shape the future of print!

Benefits

Career Growth

Ongoing sales training and skill development

Positive and collaborative culture

Paid wellness days

Health, dental, and vision coverage

Qualifications

• Strong desire to start or grow a career in B2B sales.
• Highly coachable and willing to learn.
• Excellent written and verbal communication skills.

Responsibilities

• Generate new business opportunities through outreach.
• Research and identify high-potential brands.
• Collaborate with Account Executives for seamless hand-offs.

Skills

Communication

Proactive

Organizational skills

Analytical mindset

Sales Skills

Tools

Salesforce

Zoominfo

LinkedIn Sales Navigator

Job description

About us:

Welcome to the SinaLite family, where our dedication to quality, innovation, and customer satisfaction drives every aspect of our business. Since our humble beginnings in 1999, we've grown into a thriving community of 150+ employees, empowered by state-of-the-art printing technology, a commitment to excellence, and recognizing and investing in the potential of people. As we continue to expand our reach and impact, we're excited to offer not just jobs, but pathways for growth and advancement within our company. Join us in shaping the future of print, where your passion and talent will make a meaningful difference for over 10,000 customers across North America. Unbox your potential at SinaLite!

Key Responsibilities:

• Be a Brand Champion!
  
• Proactively generate new business opportunities through cold outreach (email, phone, LinkedIn, events) and book qualified meetings for Account Executives
• Maintain high-volume outbound outreach, averaging over 40+ unique activities per day
• Research and identify high-potential brands based on key criteria (revenue, number of SKUs, retail presence, etc.)
• Qualify prospects based on packaging spend, growth potential, and order frequency
• Collaborate closely with the Account Executive team to ensure smooth hand-offs and strong meeting quality
• Use Salesforce to log activities, track opportunities, and report on KPIs
  
• Partnering closely with Account Executives to help move along qualified pipeline through the sales cycle
  
• Personalize messaging to decision-makers (founders, operations, procurement, marketing) using insights from ZoomInfo, LinkedIn Sales Navigator, and internal resources

Qualifications:

• Strong desire to start or grow a career in B2B sales
• Highly coachable with a willingness to learn and apply feedback
• Proactive, self-motivated with an analytical mindset and a go-getter attitude.
• Proven drive and persistence in hitting activity-based targets
• Excellent written and verbal communication skills
• Comfortable conducting cold outreach via phone, email, and LinkedIn
• Strong organizational skills and ability to manage multiple priorities
• Familiarity with CRM systems, such as Salesforce, Zoominfo, Linkedin Sales Navigator is a plus

What’s In It For You

• Career Growth: Robust career path with a full development plan and the opportunity to grow in the organization.
• Learning and Development: Ongoing sales training and skill development
• Supportive Culture: A positive and collaborative team that celebrates your wins and helps you achieve your goals.
• Benefits & Perks: We offer paid wellness days as well as excellent benefits coverage, including health, dental, vision!