Brand Strategy Assistant Director

About EY-Parthenon; London; On-site; CAD 92,000 - 154,000; Full time

Job summary

A leading consultancy firm in Canada is seeking an Assistant Director of Brand Strategy. In this role, you will lead the brand's marketing efforts, ensuring effective integration and execution tailored to strategic goals. The ideal candidate will possess at least 8 years of experience in B2B marketing, demonstrating a strong capability in team management and stakeholder engagement. This full-time position offers a competitive salary and a robust benefits package, aiming to foster a diverse and inclusive workplace.

Benefits

Comprehensive medical benefits

Generous time off

Learning and development programs

Qualifications

• 8 years B2B marketing experience in a fast-paced environment.
• 5-7 years in managing direct teams and large initiatives.
• Experience with digital marketing and content creation.

Responsibilities

• Lead a dedicated team for brand integration.
• Develop integrated brand activation plans.
• Track brand health and campaign performance.

Skills

Brand / marketing leadership experience

Stakeholder management

Creative direction

Data-driven strategy

Effective communication

Education

Bachelor's degree in marketing

MBA preferred

Job description

Overview

At EY were all in to shape your future with confidence.

Well help you succeed in a globally connected powerhouse of diverse teams and take your career wherever you want it to go.

Join EY and help to build a better working world.

The opportunity

As the Assistant Director of Brand Strategy you will assume a pivotal role in steering the firms most impactful marketing efforts and firm-wide strategic initiatives. You will lead a dedicated team responsible for seamlessly integrating the EY brand and executing programs tailored to the business priorities that drive significant business impact.

Your key responsibilities

• Support the creative direction of internal and external branding efforts in Canada ensuring cohesive integration of cross-channel programs and initiatives with bold and impactful messaging.
• Translate EY Canadas brand strategy into compelling market-relevant programs and narratives.
• Develop and execute integrated brand activation plans aligned with EY Canadas strategic goals.
• Collaborate with sector service line and innovation teams to embed brand themes into go-to-market strategies.
• Guide the expression of EY s global brand in the Canadian market ensuring relevance and resonance.
• Partner with internal teams to shape national campaigns and ensure brand consistency across initiatives.
• Activate sponsorships and partnerships that align with brand priorities and amplify EY s presence.
• Build internal engagement through toolkits campaigns and communications that empower employees as brand ambassadors.
• Track brand health and campaign performance using KPIs and insights from research and analytics.

What we look for

• Demonstrated brand / marketing leadership experience with a large matrixed fast-paced and complex B2B organization.
• Proven track-record with rich hands-on brand and marketing experience developing and managing brand strategy campaigns content and digital marketing across channels and formats.
• Seasoned brand marketer who leverages futurist thinking to develop programs and breakthrough creative that sets organizations apart in the market.
• Articulate and influential relationship builder who manages stakeholder groups proactively (including C-Suite senior leadership teams and external vendors).
• Natural self-starter and curious problem-solver who drives ideation and innovation with a solution-oriented focus. No issue is too big.
• Organized data-driven strategist who uses metrics and voice of the customer insights to identify white space inform improvements and evolve initiatives accordingly.
• Excellent and effective communicator who listens writes edits and presents exceptionally well.
• Committed to cultivating diverse perspectives and an inclusive culture to drive better decisions stimulate innovation improve organizational agility and strengthen resilience.
• Bachelors degree in marketing digital marketing or communications; MBA preferred.
• 8 years B2B marketing experience in a fast-paced dynamic work environment; agency experience is a strong asset.
• 5-7 years in managing direct teams multiple priorities large initiatives and critical deadlines.
• Proven brand expertise and a passion for building brand strategies and programs internally and externally from the ground up.

What we offer

• The EY benefits package is designed to support your physical emotional financial and social wellbeing. Our extensive benefits include comprehensive medical dental and prescription drug coverage as well as mental health benefits a robust Employee Assistance Program and group savings plans to promote your overall wellbeing. We offer generous time off including personal days vacation days and additional firm-wide holidays along with the option to purchase extra vacation days. Employees can take advantage of EY\'s exclusive learning programs tailored just for them. We also provide internal opportunities for career development and advancement enabling you to grow within the firm. Get involved in meaningful volunteering through EY Ripples and make a positive impact in the community.
• Learn about our commitment to DE&I at you ready to shape your future with confidence Apply today.
• To help create the best experience during the recruitment process please describe any accommodations you may need.
• The salary range for this job in British Columbia is $ 92300 to $153800. Individual salaries within this range are determined through a wide variety of factors including but not limited to education experience knowledge skills and work location city.

Diversity and Inclusion at EY

Diversity and inclusiveness are at the heart of who we are and how we work. Were committed to fostering an environment where differences are valued policies and practices are equitable and our people feel a sense of belonging. We embrace diversity and are committed to combating systemic racism advancing gender equity and women in leadership advocating for the 2SLGBTQIA community promoting ourneuroinclusionand accessibility initiatives and are dedicated to amplifying the voices of Indigenous peoples (First Nations Inuit and Métis) nationally as we strive towards reconciliation. Our diverse experiences abilities backgrounds and perspectives make our people unique and help guide us. Because when people feel free to be their authentic selves at work they bring their best and are empowered to build a better working world.

EY Building a better working world

EY is building a better working world by creating new value for clients people society and the planet while building trust in capital markets.

Enabled by data AI and advanced technology EY teams help clients shape the future with confidence and develop answers for the most pressing issues of today and tomorrow.

EY teams work across a full spectrum of services in assurance consulting tax strategy and transactions. Fueled by sector insights a globally connected multi-disciplinary network and diverse ecosystem partners EY teams can provide services in more than 150 countries and territories.

Required Experience :

Director

Key Skills

Business Development,Marketing,Pricing,Analysis Skills,Research Experience,Project Management,Research & Development,Strategic Planning,Financial Modeling,Leadership Experience,Management Consulting,Analytics

Employment Type : Full Time

Experience : years

Vacancy : 1

Monthly Salary Salary : 92300 - 153800