Brand Manager, Clif

Mondelēz International; Toronto; On-site; CAD 75,000 - 95,000; Full time

Job summary

A leading snack company in Toronto is seeking a Marketing Manager to lead the Protein & Energy Bar division. This role involves developing brand strategies, executing marketing plans, and driving sustainable growth through cross-functional collaboration. Ideal candidates will have 5-7 years of marketing experience and a strong understanding of consumer behavior. The company promotes a flexible work environment and values diversity.

Qualifications

• 5-7 years of experience in a marketing or strategy role.
• Ability to thrive in a fast-paced environment.
• Strong presentation and storytelling skills.

Responsibilities

• Lead the strategy for Growth in the Protein & Energy Bar business.
• Develop and execute annual marketing plans.
• Monitor brand performance and identify growth opportunities.

Skills

Consumer behavior

Developing a seamless consumer experience

Managing business objectives

Brand strategies & recommendations

Analytics and creativity

Effective communication

Education

University degree in Business/Marketing

Job description

Are You Ready to Make It Happen at Mondelēz International with Clif?

Join our Mission to Lead the Future of Snacking.

Working with cross-functional and regional teams, you will implement a portfolio strategy that is aligned with the brand vision to drive sustainable growth. You drive profit and loss management and future business development including new product development, strategy development, and platform opportunities.

How you will contribute

Working with other internal local & regional stakeholders, you will develop the brand portfolio strategy to enable consumer-centric brand portfolio growth. You will lead a team of a direct report and cross functional partners to develop and execute annual plans. In addition, you will craft long term strategic plans supported by an innovation pipeline to deliver sustained growth across the P&L. Based on your deep consumer insights and brand positioning, you will develop and implement integrated marketing communications and 360-degree campaigns.

What you will bring

A desire to drive your future and accelerate your career and the following experience and knowledge:

• Consumer behavior, preferably in the consumer goods sector in matrix environment
• Developing a seamless consumer experience
• Experience working with internal sales and external customer teams to bring your plans to life
• Managing business objectives beyond brand and budget
• Bringing brand strategies & recommendations forward to senior leadership
• Analytics and creativity—a balance of commercial and strategic acumen
• Leading and influencing teams, internally & externally; locally & globally
• Communicating effectively, verbally and in writing, and executive presentation skills

More about this role

What you need to know about this position:

In this role, you will have the opportunity to lead the future of our Protein & Energy Bar business, working on Canada’s top brands such as Clif! As a part of this role, you will have chance to lead the team on a broad scope of projects to build your marketing and leadership skills:

• Brand Strategies: Develop long term vision and strategies to grow the Clif Bar portfolio anchored in consumer needs by collaborating with key cross functional partners.
• Execution with excellence: lead our cross-functional team to deliver end to end execution excellence from commercialisation all the way to customer presentation and in-market execution.
• Bring insights and analysis into action: become the champion of consumer needs! Proactively monitor brand performance along with key competitors across the market to identify growth opportunities, and work with partners to provide recommendations.
• Business acumen: lead the team to profitable growth by leveraging all levers of the P&L
• Portfolio strategy: facilitate brand strategy development locally and globally to guide the future of Clif in Canada
• Brand building and In-store activation: build brand equity of our Clif portfolio in Canada by developing remarkable creative & media working with our agency partners.
• Cross-functional leadership. Cultivate a growth mindset and strong working relationships with both internal (Sales, R&D, Supply, Revenue Growth Management, Insights & Analytics, Sales planning, E-commerce) and external partners (agencies, packaging designs).
• Innovation and Renovation: build long term pipeline of consumer first and customer centric innovation (format, flavors, beyond the core) & renovation. Proactively lead the team to drive both short- and long-term development.
• People management: lead, develop, coach, and engage the team by building a culture of high performance & strong connections.

What extra ingredients you will bring:

• Passion for building collaborative teams anchored in positive relationship building.
• Growth mindset, can-do attitude, and drive for results.
• Creative thinking, learning agility, positivity and resilience when dealing with challenges.
• Strong presentation and storytelling skills to inspire internal team members & sales partners.
• Entrepreneurship and proactive mindset, ability to lean in and deliver results autonomously.

Education / Certifications:

University degree with focus on Business/Marketing is an asset.

Job specific requirements:

• Minimum of 5-7 years of work experience in a marketing or strategy role
• Ability to thrive and handle ambiguity in a fast-paced environment.
• Ability to build and deliver against strict timelines.
• Ability to work with a cross functional team and inspire agency partners.

No Relocation support available.

Business Unit Summary

With several brands that are among consumer favourites, including Cadbury, OREO, Christie and Maynards, we are one of the largest snack companies in Canada. Many of our iconic brands are ranked first, second or third in their categories, and our manufacturers and pastry chefs have an enviable mission to create and manufacture chocolate, cookies, crackers and candy in our iconic factories and locations across Ontario. A company with many ambitious growth targets, we have invested close to $250 million in our Ontario plants in recent years alone; We run marketing campaigns promoting innovative products such as Cadbury Dark Milk tablets and OREO Birthday Cake and Peppermint Bark cookies. Our community of more than 2,683 employees is present across Canada and our head office is in Toronto. Passion and dedication characterize our Company. We encourage all our employees to be themselves at work, to speak out and to encourage diversity in all areas of activity. In addition, we foster a flexible work environment and place great importance on the notions of trust and empathy to promote a true sense of belonging.

Mondelez welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates with disabilities taking part in all aspects of the selection process. Please note that the term "accommodation" in this posting means changes that are made in order to meet the needs of a person with disabilities and not lodging.

Job Type Regular Brand & Portfolio Management Marketing