Brand Manager

The Influence Agency; Toronto; On-site; CAD 80,000 - 100,000; Full time

Job summary

A leading Superfoods company in Toronto is seeking a Brand Manager to lead the brand refresh and execute marketing strategies across channels. The ideal candidate has over 5 years of brand marketing experience and a proven track record in managing product launches. This role offers competitive compensation, hybrid work options, and a chance to grow within the organization.

Benefits

Competitive salary

Annual bonus opportunity

Birthdays off

Holiday closure between Christmas and New Year

Flexible hybrid schedule

All the matcha you can drink!

Qualifications

• Proven success managing product launches and cross-channel campaigns.
• Data-driven and resourceful.
• Ability to thrive in ambiguity.

Responsibilities

• Lead the rollout of brand refresh and translate new positioning.
• Collaborate with marketing, growth, and sales teams.
• Manage creative agencies and internal partners.

Skills

5+ years of experience in brand marketing

Proven success managing brand refreshes

Experience with shopper marketing

Strong analytical and project management skills

Collaborative mindset

Passion for health and wellness

Job description

Brand Manager

Are you a strategic yet hands‑on brand marketer who thrives in fast‑paced, entrepreneurial environments? We’re partnering with Organic Traditions, Canada’s leading Superfoods brand, to hire a Brand Manager who will bring their refreshed brand identity to life across every channel and touchpoint.

This is a highly collaborative role where you’ll own the brand’s strategy and execution. From GTM planning and shopper marketing to creative campaigns and retail activations - helping scale Organic Traditions’ presence in both Canada and the U.S.

About The Company

For 25 years, Organic Traditions has been on a mission to make superfoods super simple. Their nutrient‑dense, sustainable products are designed to support better health for people and the planet. With a loyal customer base and growing global footprint, they continue to redefine functional nutrition through innovation, transparency, and purpose.

The team is made up of 47 passionate individuals who value balance and wellness as much as performance. Expect a supportive environment where creativity, curiosity, and initiative are encouraged.

About You

You’re an entrepreneurial brand builder who’s equally comfortable developing strategy and getting your hands dirty in execution. You love translating creative ideas into commercial impact, and you’re energized by the challenge of scaling a brand in a fast‑moving category.

You’ll be a great fit if you have:

• 5+ years of experience in brand marketing, ideally in CPG, wellness, or natural products
• Proven success managing brand refreshes, product launches, and cross‑channel campaigns
• Experience with shopper marketing and retail activation
• Strong analytical and project management skills - you’re organized, resourceful, and data‑driven
• A collaborative mindset and the ability to thrive in ambiguity and lead decision‑making
• A personal passion for health, wellness, and sustainable food

Bonus points if you’ve combined large CPG training with startup experience — you know how to bring structure to an entrepreneurial environment.

About the Role

As the Brand Manager, you’ll lead the rollout of Organic Traditions’ recent brand refresh, translating new positioning, packaging, and messaging into compelling consumer and customer experiences.

You’ll bridge strategy and execution, collaborating with marketing, growth, and sales teams to deliver campaigns that build awareness, strengthen equity, and drive results.

In this role, you will:

• Develop and execute annual brand and go‑to‑market plans that drive growth
• Own brand storytelling across digital, retail, influencer, and PR channels
• Manage creative agencies, freelancers, and internal partners to bring ideas to life
• Lead shopper marketing and in‑store activations, including national display and demo programs
• Build impactful trade materials – sell sheets, launch decks, and presentations for retailers
• Lead and execute key trade shows and brand events in Canada and the U.S.
• Manage budgets, timelines, and performance reporting with precision and ownership

Success Looks Like

• Within 30 days: You’ve built trust with key stakeholders and immersed yourself in the refreshed brand
• Within 90 days: You’re leading GTM planning and shopper marketing initiatives with confidence
• Within 12 months: You’ve successfully implemented the brand refresh and are driving measurable growth across markets

Compensation & Perks

• Competitive salary (exact range to be discussed with qualified candidates)
• Annual bonus opportunity
• Birthdays off
• Holiday closure between Christmas and New Year
• Flexible hybrid schedule - 3 days in office
• All the matcha you can drink!

Organic Traditions combines purpose with performance. You’ll join a team that celebrates wins big and small, embraces flexibility, and genuinely believes in the power of superfoods. This is a chance to make your mark on a beloved brand entering its next chapter - and to grow into future leadership opportunities as the business continues to scale.