Brand Ambassador Manager

Pearl West; Montreal; Hybrid; CAD 70,000 - 90,000; Full time

Job summary

A dynamic e-commerce company is seeking a Brand Ambassador Manager in Montreal or Vancouver to lead the affiliate marketing strategy. This role focuses on recruiting top affiliate partners, managing performance, and driving measurable revenue growth. The ideal candidate has over three years of experience in affiliate marketing and strong analytical and negotiation skills. The position offers competitive compensation, benefits, and a hybrid work structure.

Benefits

Competitive compensation

Flexible work structure

Career growth potential

Qualifications

• 3+ years of experience in affiliate or performance marketing.
• Proven track record in recruiting and growing affiliate networks.
• Familiarity with affiliate platforms and commission models.

Responsibilities

• Develop and execute affiliate marketing strategy across brands.
• Identify and recruit new affiliate partners.
• Monitor affiliate performance and optimize as needed.
• Collaborate with internal teams for campaign alignment.

Skills

Affiliate marketing

Analytical skills

Negotiation skills

Project management

Tools

Superfiliate

Impact

CJ

Partnerize

Job description

Location: Montréal, QC or Vancouver (Hybrid/Remote)
Reports To: VP of Marketing

About Us:

In our evolution from performance-marketing to culture-and-commerce growth, we are seeking a Brand Ambassador Manager to build and scale an industry-leading ambassador channel across our multi-brand portfolio. You’ll deliver performance while aligning with our creator/brand mindset and retail ambitions. Our Portfolio of brands range from Fitness, Supplements, Pets and Beauty Brands.

Role Summary:

As Ambassador Manager, you will design, launch and operationalise our affiliate partner program: recruiting high-quality affiliates (creators, publishers, fitness communities), defining commission models, managing tracking and optimisation, collaborating cross-functionally and scaling the channel. This role sits at the intersection of culture (creator/affiliate) and commerce (sales/revenue) as we continue expanding both D2C and retail presence. Evaluate our current programs and optimise or re-design as needed.

Key Responsibilities:

• Develop and execute a full affiliate marketing strategy aligned to business objectives (traffic, conversion, revenue) across brands.
• Identify and recruit new affiliate partners—creators with affiliate capability, niche fitness/publishing communities, content publishers and deal/coupon sites.
• On-board affiliates: provide tracking links/codes, assets (banners, landing pages, copy), training and campaign briefs.
• Monitor affiliate performance: clicks, conversions, AOV, ROI. Identify top performers and scale; address under-performers with optimisation.
• Negotiate commission structures, partner contracts/terms, bonus incentives while maintaining profitability and brand integrity.
• Collaborate with brand, content, social and e-commerce teams ensuring affiliate campaigns align with product launches, creator activations and overall marketing strategy.
• Manage affiliate program budget; forecast incremental revenue, set KPIs, report to leadership.
• Ensure compliance and program integrity: vet affiliates for quality, monitor traffic quality and fraud prevention, avoid cannibalisation of other channels.
• Stay up-to-date with industry trends, emerging affiliate platforms and new creative formats; propose innovation.
• Create monthly/quarterly dashboards for leadership: partner segmentation, growth by cohort, revenue streams, optimisation recommendations.

Required Qualifications & Profile:

• 3+ years’ experience in affiliate marketing, partner marketing or performance marketing—preferably with consumer-brand, D2C experience.
• Proven track record of recruiting and growing affiliate networks and driving measurable revenue via affiliate channels.
• Strong analytical skills: comfortable with tracking tools, performance dashboards, conversion metrics.
• Excellent relationship and negotiation skills: able to manage partner contracts, motivate affiliates and ensure alignment.
• Familiarity with affiliate platforms/networks (e.g., Superfiliate, Impact, CJ, Partnerize) and commission models (CPA, CPS, CPL).
• Strong project-management and organisational skills; able to work cross-functionally under tight timelines.
• Bonus: Experience in multi-brand environments and/or fitness/supplement/retail categories.
• Bonus: Basic understanding of creator ecosystem and how affiliate integrates with influencer/content strategy.

What We Offer:

• A strategic, high-visibility role building and owning a major revenue channel across multiple brands.
• Opportunity to blend culture (creator/affiliate) with commerce (sales/scale) in a growth-oriented company.
• Competitive compensation + benefits.
• Flexible/hybrid work structure; collaborative and fast-moving team culture.
• Career growth potential: as the affiliate channel scales, lead a small team or program globally.

30-60-90 Day KPIs:

Days 1-30:

• Audit current affiliate program: list current affiliates, performance metrics (clicks, conversions, revenue), tracking systems.
• Select and implement or optimise affiliate tracking platform/tools.
• Define affiliate programme structure: commission models, partner categories, onboarding process.
• Recruit at least 10 new affiliate partners aligned with brand values/fitness niche.
• Set up affiliate dashboard & reporting framework (clicks → conversions → revenue).

Days 31-60:

• Activate recruited affiliates: ensure each has tracking links, creatives and campaign brief (target: 80% activation).
• Monitor activation rate: percentage of signed-up affiliates generating at least one sale.
• Drive initial performance: set target affiliate-driven revenue for this period (to be internally defined).
• Analyse affiliate traffic quality: clicks → conversions → AOV; identify top 20% performers and bottom 20%.
• Segment affiliates: high-potential vs low-performing; prepare optimisation plan for next phase.

Days 61-90:

• Increase active affiliates to at least 30 partners, with at least 5 high-performing affiliates delivering consistent conversions.
• Optimise commission/promotional model: review performance data, adjust rates/terms for top affiliates; sunset low-potential ones.
• Achieve affiliate program growth rate: e.g., new affiliate sign-ups increased by 25% over previous 30 days.
• Calculate ROI of affiliate channel: (Revenue – Cost) ÷ Cost; report to leadership.
• Deliver performance review presentation: affiliate growth metrics, partner performance, optimisation roadmap for next 90-180 days.

How to Apply:

Please submit:

• Your résumé/CV
• A short cover letter (1-2 paragraphs) describing the affiliate program you launched or grew, key metrics/outcomes, and what you would bring to our multi-brand model.
• Optional: A sample dashboard/report or campaign summary you managed.