Associate, Marketing Operations

League; Toronto; On-site; CAD 70,000 - 75,000; Full time

Job summary

A healthcare consumer experience platform in Toronto is seeking an Associate, Marketing Operations. The role involves enabling personalized, data-driven member communications and collaborating with cross-functional teams. Candidates should have experience in marketing operations and a strong analytical mindset. The compensation range is $70,000 – $75,000 CAD. Apply if you're passionate about improving health engagement outcomes.

Qualifications

• 1–3 years of experience in marketing operations, campaign management or marketing technology support.
• Experience with marketing automation platforms is preferred.
• Strong attention to detail with a focus on accuracy and quality control.

Responsibilities

• Execute configuration and setup of member marketing campaigns.
• Collaborate with internal teams to translate campaign briefs into MarTech setups.
• Conduct quality assurance (QA) and testing of marketing campaigns.

Skills

Marketing operations

Campaign management

Data accuracy

Analytical mindset

Communication skills

Organization

Education

1-3 years of experience in marketing operations

Tools

Salesforce Marketing Cloud

JIRA

Job description

Founded in 2014, League is the leading healthcare consumer experience (CX) platform, powered by artificial intelligence (AI), reaching more than 63 million people around the world and delivering the highest level of personalization in the industry. Payers, providers, and consumer health partners build on League’s platform to deliver high‑engagement healthcare solutions proven to improve health outcomes. League has raised over $285 million in venture capital funding to date, powering the digital experiences for some of healthcare’s most trusted brands, including Highmark Health, Manulife, Medibank, and Shoppers Drug Mart.

Position Summary

As an Associate, Marketing Operations, you will play a key role in enabling personalized, data‑driven member communications and engagement at scale. This role supports the configuration and execution of marketing campaigns within League’s marketing automation ecosystem, ensuring the right message reaches the right member at the right time.

You will collaborate with cross‑functional teams including Health Solutions, Data, Product, and Client Success, to translate marketing and client objectives into operational configurations within League’s MarTech stack. This includes managing audience segmentation, configuring campaigns, ensuring data accuracy, and supporting the deployment of automated member journeys.

This is a hands‑on, detail‑oriented role ideal for someone early in their marketing operations career who thrives at the intersection of technology and marketing, and who wants to make a measurable impact on health engagement outcomes.

In this role, you will

• Creatively engage with AI to drive efficiency and accuracy of MarTech configurations.
• Execute configuration and setup of member marketing campaigns, including email, push notifications, and in‑app communications.
• Support the Sr. Manager, Marketing Operations in building and maintaining standardized, scalable marketing automation frameworks.
• Collaborate with internal teams to translate campaign briefs and engagement strategies into accurate and compliant MarTech setups.
• Partner with Data and Engineering teams to ensure data models, attributes, and integrations are correctly structured for campaign use.
• Conduct quality assurance (QA) and testing of campaigns, ensuring targeting accuracy, message logic, and trigger functionality.
• Support troubleshooting and triaging of configuration or data‑related issues within the marketing stack.
• Document workflows, configurations, and processes to ensure knowledge sharing and repeatability.
• Contribute to the continuous improvement of marketing setup standards and automation best practices.
• Maintain compliance with data privacy laws (e.g., CASL, GDPR) and internal security protocols in all campaign configurations.
• Security‑related responsibilities:
  • Compliance with Information Security Policies
  • Ensure access management is performed in compliance with the employee's role and responsibilities
  • Responsibility and accountability for executing League's policies and procedures within the department/team
  • Notification of HR, Legal, Compliance & Security of any incidents, breaches or policy violations

We are looking for

• 1–3 years of experience in marketing operations, campaign management, or marketing technology support.
• Experience with marketing automation platforms (e.g., Salesforce Marketing Cloud preferred).
• Basic understanding of data structures, segmentation logic, and campaign workflows.
• Strong attention to detail with a focus on accuracy and quality control.
• Analytical mindset with the ability to interpret campaign data and performance metrics.
• Excellent communication and collaboration skills, with the ability to work cross‑functionally.
• Highly organized and able to manage multiple tasks in a fast‑paced environment.
• Familiarity with data privacy and compliance standards (CASL, GDPR).
• SQL or basic data querying skills are a plus.
• Proficiency with JIRA or project management tools an asset.

CANADA APPLICANTS ONLY: The Canada‑specific compensation range below for this full‑time position is exclusive of bonus, equity and benefits. This range reflects the minimum and maximum target for base salaries for the position across all Canadian locations. Where in the band you may land is determined by job‑related skills/experience. Your recruiter can share more about the specific salary range specific to your skills and experience during the hiring process.

Compensation range for Canada applicants only

$70,000 – $75,000 CAD

Our employees come from different backgrounds, and we celebrate those differences. We are looking for the best candidates for our open roles, but do not expect applicants to meet every qualification in order to be considered. If you are excited about what you could accomplish at League and believe you can add value to our team, we would love to hear from you.

We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. If you are an individual in need of assistance at any time during our recruitment process, please contact us at [e-mail].

Our Application Process

Applying to a role you love can be exhausting, and understanding the next steps can feel vague and uncertain. You have done the hard part of submitting your application; let's do ours by sharing potential next steps.

• You should receive a confirmation email after submitting your application.
• A recruiter (not a computer) reviews all applications at League.
• If we see alignment with League's needs, a recruiter will reach out to learn more about your goals. The recruiter will also share the team‑specific interview process depending on the roles you are exploring.
• The final step is an offer, which we hope you will accept!
• Prior to joining us, we conduct reference and background checks. Additional checks could be required for US Candidates, depending on the role you are exploring.