Assistant Manager, Paid Search

The Estée Lauder Companies; Toronto; On-site; CAD 63,000 - 95,000; Full time

Job summary

A leading global cosmetics brand in Toronto is seeking an experienced eCommerce Manager to define and implement strategies that enhance consumer engagement and online sales. The ideal candidate will have over 3 years of experience in eCommerce and online marketing, strong strategic and analytical skills, and an understanding of the cosmetics market. This position offers a salary range of $63,900 to $95,000 along with a competitive benefits package.

Benefits

Health insurance

Wellness and family support programs

Retirement savings plans

Paid holidays and vacation time

Qualifications

• Minimum 3 years' experience in E-commerce and online marketing.
• Strong strategic mindset to lead new initiatives.
• Proactive spirit with knowledge of cosmetics or female-targeted marketing.

Responsibilities

• Define eCommerce strategy and roadmap to improve brand engagement.
• Plan and execute online marketing strategies for brands.
• Evaluate eCommerce campaign effectiveness and track spending.

Skills

Strategic mindset

Analytical thinking

Communication skills

Interpersonal skills

Creativity

Education

University-level education or equivalent

Job description

Overview

The Estée Lauder Companies Inc. is one of the world's leading manufacturers, marketers, and sellers of quality skin care, makeup, fragrance, and hair care products, and is a steward of luxury and prestige brands globally. The company's products are sold in approximately 150 countries and territories under brand names including Estée Lauder, Aramis, Clinique, Lab Series, Origins, M, La Mer, Bobbi Brown Cosmetics, Aveda, Jo Malone London, Bumble and bumble, Darphin Paris, TOM FORD, Smashbox, AERIN Beauty, Le Labo, Editions de Parfums Frédéric Malle, GLAMGLOW, KILIAN PARIS, Too Faced, Dr.Jart+, the DECIEM family of brands, including The Ordinary and NIOD, and BALMAIN Beauty.

Description

Responsible for driving eCommerce in diverse channels through closely working with brands. Primarily responsible for defining eCommerce strategy and roadmap to improve brands'' awareness and consumer engagement. If needed, discover potential new channel to generate eCommerce revenue.

Accountabilities

• Business intelligence

Develop short and long term eCommerce strategy and roadmap in line with Brands and Affiliate strategies. Identify opportunities to grow online sales and recruit potential new channels. Conduct competitive and market analysis. Provide eCommerce consultation and advice to Brands and share best practices within the Region and Affiliates. eCommerce channel business P&L management.

• Online marketing management

Plan, manage and execute eCommerce strategies and programs for Brands. Take ownership of Brands' consolidated annual, quarterly and monthly campaign calendars. Define business requirements, operational metrics and KPI for campaign measurement. Proactively identify and resolve issues that occur during the course of campaign execution. Execute and analyze programs to ensure and maximize effectiveness and produce optimal ROI at a corporate level.

• Planning and tracking

Conduct weekly or monthly business reviews with Brands. Evaluate eCommerce campaigns and spending effectiveness. Analyze and explain site metrics trends and recommend analytics-driven changes to Brands. Research and monitor eCommerce trend in current brands'' homepage and retailer sites (or other new channels) and leverage it to the strategies which reflect digital landscape and channel-specific needs. Analyze current eCommerce business and confront competitive challenges for future opportunities.

• Operational effectiveness

Liaise with Regional and Affiliate stakeholders to manage brands' eCommerce activities. Build and maintain cooperative relationships and communication channels with Brands and respective corporate teams. Effectively communicate issues and learnings to key stakeholders. Manage multiple vendor and agency relationships.

Qualifications

Education

University-level education or equivalent.

Experiences

Minimum 3 years\' experience in E-commerce and online marketing field. Functional Competencies: Strong strategic and analytical mindset to lead and execute new initiatives. Ownership and vision for Online Marketing field. Good communication and interpersonal skill to well cooperative with diverse stakeholders. Proactive and entrepreneurial spirit with creativity. Knowledge of cosmetics or female targeted marketing desirable.

Pay and Benefits

Pay Range : Anticipated Base Salary Range $63,900.00 to $95,000.00, depending on qualifications, skills, experience and/or budget, based on a 40 hour work week (range to be scaled accordingly).

In addition, The Estée Lauder Companies offers a variety of benefits to eligible employees, including health insurance coverage, wellness and family support programs, life and disability insurance, retirement savings plans, education-related programs, paid holidays and vacation time. The Company maintains highly competitive incentive compensation programs (role eligibility may vary based on terms of the respective plan(s))). You may be eligible to participate in the applicable Commission / Bonus Plan, under the plan guidelines in effect at the time of hire. Additional details regarding the commission plan will be provided as part of your onboarding.

Equal Opportunity Employer

We are an equal-opportunity employer. Minorities, women, veterans, and individuals with disabilities are encouraged to apply. Accommodations for job applicants with disabilities are available on request.