Advertising Specialist - Buick

General Motors; Oshawa; On-site; CAD 70,000 - 90,000; Full time

Job summary

A major automotive manufacturer is seeking an Advertising Specialist to support integrated marketing campaigns. The role involves collaboration across departments and agencies, with responsibilities including campaign planning and execution. Candidates should possess a Bachelor's degree in Marketing and at least 5 years of experience in a relevant field. This position is hybrid, requiring in-office work three times a week in Oshawa or Markham.

Benefits

Paid time off including vacation days

Healthcare, dental, and vision benefits

Life insurance plans

Defined Contribution Pension plan contributions

GM Vehicle Purchase Plan

Qualifications

• 5+ years of relevant experience in marketing communications.
• Experience with integrated campaigns on owned and paid channels.
• Ability to travel across Canada for events.

Responsibilities

• Collaborate on planning and execution of advertising campaigns.
• Contribute to Client Input Briefs with marketing objectives.
• Manage project timelines and approvals for advertising materials.

Skills

Drive for results

Understanding of marketing principles

Passion for storytelling

Analytical mind

Cross-functional teamwork

Project management abilities

Excellent communication skills

Good judgment

Education

Bachelor's degree in Marketing, Communications, Advertising

Tools

Google Ads

Social media advertising

Job description

Hybrid - This role is categorized as hybrid. This means the successful candidate is expected to report to Oshawa Elevation Centre or the Markham Elevation Centre three times per week, at minimum.

We are seeking a creative and data-driven Advertising Specialist to join the Buick Canada marketing team. The key focus of the role is to support the development and execution of integrated marketing campaigns on owned and paid channels that enhance brand awareness, drive business growth including new product launches and sustain campaigns for both Brand and Retail efforts.

You will collaborate regularly with several internal departments and divisions and external advertising agency partners. If you have a passion for innovation, strategic thinking, advertising and thrive in a fast-paced, cross-functional environment, we’d love to hear from you!

Responsibilities

• Collaborate, lead and assist in the planning and execution of brand and nameplate integrated advertising campaigns, including paid media, across all platforms for new product launches and sustain campaigns, for both retail and brand

• Contribute to development of Client Input Briefs that outline Marketing and Communication objectives to initiate new projects with Agency Partners

• Coordinate messaging and resource requests from product brand teams, including CRM programs, dealer digital assets, and POP programs (where applicable)

• Build and maintain relationships both internally and externally i.e.; CRM, agencies, U.S. and Global GM partners, legal, etc.

• Contribute to seeding the accurate brand message integration between all internal and external stakeholders including Regional Sales Teams, PR, agencies, CRM, website, etc. This includes approving all consumer facing assets and ensuring brand consistency and adherence to brand guidelines across all materials are met

• Support the execution of the go-to market plans across the entire brand portfolio as well as alignment with the Regional Marketing teams to support their go-to market needs.

• Coordinate with creative agency and ensure timely delivery of advertising materials and alignment on go-to-market plans, including paid media, for both brand and retail programs

• Manage project timelines, and approvals for all customer facing assets to ensure smooth execution of campaigns, this includes maintaining project status documents and legal/brand/product approvals.

• Ensure social media content reflects the brand’s tone of voice and resonates with target audiences by guiding creative briefs and approving final deliverables

• Contribute to the strategy and planning for annual Agency brief

• Influence and manage experiential and sponsorship programs across the portfolio i.e. deliver assets within workback/timelines, attend/supervise executions, work with legal to get contracts and legal documents reviewed and approved by deadlines.

• Stay up to date with industry trends, platform updates, and emerging advertising technologies

Required key skills, competencies and knowledge

• Drive for results and gets things done (High Capacity, High Quality Output, High Sense of Urgency);

• A strong understanding of marketing principles and best practices

• Passion for storytelling

• An analytical mind to understand data and turn insights into action

• Ability to work effectively with cross-functional and cross-country teams

• Can execute in a fast-paced environment (High Capacity, Quality Output, Quick Pace)

• Strong organizational and project management abilities

• Excellent written and verbal communication skills

• Excellent judgment and ability to make informed decisions
  

Qualifications

• Successfully obtained a Bachelor’s degree in Marketing, Communications, Advertising, or a related field

• Marketing communications experience (brand, retail, advertising)

• Experience working on integrated campaigns, both owned channel communications (email, website, retail) and paid media advertising

• Knowledge of advertising platforms, including Google Ads, social media advertising, and other digital channels.

• Experience working at or closely alongside a Creative or Media Agency is a significant asset

• Experience with media strategy, planning and monitoring campaign performance is an asset

• Ability to travel across Canada for various events

• Automotive Industry experience is an asset

• Product knowledge considered an asset

• Bilingual considered an asset

• Minimum 5+ years of relevant experience

Benefits

The goal of the General Motors of Canada total rewards program is to support the health and well-being of you and your family. Our comprehensive compensation plan currently includes the following benefits, in addition to many others:

• Paid time off including vacation days, holidays, and supplemental benefits for pregnancy, parental and adoption leave.

• Healthcare, dental and vision benefits including health care spending account and wellness incentive.

• Life insurance plans to cover you and your family.

• Company and matching contributions to a Defined Contribution Pension plan to help you save for retirement.

• GM Vehicle Purchase Plan for you, your family, and friends.

GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP NOW OR IN THE FUTURE.