Activation Strategist: Agency Partnerships & Campaigns

OSLRS; Toronto; On-site; CAD 90,000 - 100,000; Part time

Job summary

A leading retail services company in Toronto seeks an Activation Manager. You will manage agency relationships and oversee activation campaigns across digital, social, and retail channels. This role requires strong agency management, digital marketing knowledge, and project coordination skills. Ideal candidates will have significant experience in the Consumer Packaged Goods (CPG) industry, a proven track record of leading teams, and the ability to analyze campaign performance. Competitive salary and supportive workplace culture offered.

Benefits

Competitive base salary

3 weeks’ Vacation

Supportive workplace culture

Qualifications

• Proven experience managing external agencies and vendors.
• Strong understanding of paid media, social platforms, and influencer marketing.
• Skilled in coordinating multiple stakeholders and timelines.
• Ability to interpret agency reports and ensure data-driven decisions.

Responsibilities

• Act as the primary liaison with creative, media, and activation agencies.
• Monitor paid media, social content, and influencer campaigns.
• Collaborate on content calendars, influencer partnerships, and community engagement.
• Work with agencies to deliver trial activations and ensure compliance.
• Coordinate on marketplace operations and ad optimization.

Skills

Agency Management Expertise

Digital Marketing Knowledge

Project Management

Analytical Skills

Leadership

Communication

Job description

A leading retail services company in Toronto seeks an Activation Manager. You will manage agency relationships and oversee activation campaigns across digital, social, and retail channels. This role requires strong agency management, digital marketing knowledge, and project coordination skills. Ideal candidates will have significant experience in the Consumer Packaged Goods (CPG) industry, a proven track record of leading teams, and the ability to analyze campaign performance. Competitive salary and supportive workplace culture offered.