Account Manager Search & Social

WPP Media; Montreal (administrative region); On-site; CAD 60,000 - 80,000; Full time

Job summary

A leading global media collective in Montreal is looking for an Account Manager to oversee digital initiatives. You will develop strategies and manage the execution of campaigns across social, search, and video to meet clients' objectives. This role includes maintaining client relationships, optimizing campaign performance, and delivering insightful reports. If you're passionate about digital marketing and want to grow in a collaborative environment, this opportunity is for you.

Qualifications

• Experience in managing digital marketing campaigns and initiatives.
• Strong ability to balance client expectations with business objectives.
• Proficiency in tracking and reporting campaign performance.

Responsibilities

• Create and manage strategic digital marketing plans.
• Monitor and evaluate campaign performance.
• Maintain positive client relationships and communications.

Skills

Strategic digital marketing

Client relationship management

Campaign optimization

Data analysis

Job description

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com.

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create anOpen environment by Balancing People and Client Experiences by Cultivating Trust.
• LeadOptimistically by Championing Growth and Development to Mobilize the Enterprise.

As the Account Manager, you will be responsible for the day-to-day management of a client's primarily for all digital initiatives. This includes developing strategy and managing the execution of social, search and video marketing campaigns based on the client's business objectives. Within this role, you will gain a valuable foundation for a career in digital media and grow both the team’s and the client’s digital capabilities.

Playing an integral part of the digital marketing strategy, you will be responsible for bridging the gap between paid, owned and earned platforms and demonstrating the ROI across all activities in this fast‑paced and collaborative environment.

Key Accountabilities

• Create, manage and execute strategic digital marketing plans that meet client goals (search, social, display, ecommerce)
• Define, create and manage digital campaigns on platforms
• Define a campaign and audience strategy and deliverables plan that exceeds client expectations
• Create, present and gain client approval on insertion orders, campaign strategies and tactics
• Oversee and deliver on Account Management business processes
• Maintain positive client relationships, expectations and communications
• Forecast, generate and maximize revenue opportunities with clients
• Monitor, track, evaluate, report and optimize campaign performance to maximize client investment
• Deliver monthly client reports, verify data accuracy, provide analysis and keep clients updated on account status
• Scope and develop new business with companies looking to meet their marketing goals using search marketing

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